The Whisky Ambassador programme

Whisky Ambassador, It’s the world’s first accredited Whisky Training Course, designed to
instil in its delegates a firm knowledge of tasting and selling of Scotch Whisky
The course is designed both for the Licensed trade, hospitality professionals and those
seeking a comprehensive grasp of Scotch and, the course gives you the knowledge, skills and
confidence to talk to customers about Scotch Whisky, furthermore improving customer
experience and exponentially increasing sales
The Whisky Ambassador programme is a day-long, Industry-standard qualification, meaning
that when delegates pass our exam, they are able to display the prestigious ‘The Whisky
Ambassador’ BIIAB accredited certificate on their bar wall. Each delegate will also receive
their unique lapel pin badge identifying them as a whisky ambassador

what they teach??

 Scotch Whisky History
 Scotch Whisky Economics
 How whisky is made
 Understanding the Scotch Whisky regions
 Nosing and tasting of Scotch whiskies
 Sales and customer service
 Intro to other world whiskies - Canadian, Irish, American and Japanese
For who this course is for??
This course is meant for a wide audience who want to have a strong foundation in Scotch
Whisky including, but not limited to
 Whisky Enthusiasts
 Hospitality Professionals
 Students
Where to study In India and the cost??
The Whisky Advisor : Mr Uday Balaji at Coimbatore & Goa
Uday Balaji is a whisky evangelist and the founder of The Whisky Advisor. After a
successful and diverse career across technology, business and hospitality he decided to
pursue his two passions - Travel & Whisky. He has travelled across the whisky world and
been to over 100 distilleries and whisky experiences across Scotland, Ireland, Japan, the
USA, Taiwan, India and beyond. He is a trainer for the prestigious Whisky Ambassador
course in India, has been certified by the prestigious Institute of Brewing and Distilling and is
also India's first and only Executive Bourbon Steward.
The cost of studying The Whisky Ambassador programme is Rs 2000 + GST whch will
incude examination ,certificate & The Whisky Ambassador Pin