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sweet moderately sweet nuts no nuts white dark fruits no fruits

0 0.708164170683506 0.36397 0 0.201891 0.001215 0.09152 0.051515


sweet moderately sweet nuts no nuts white dark fruits no fruits
1 1 1 1 1
2 1 1 1 1
3 1 1 1 1
4 1 1 1 1
5 1 1 1 1
6 1 1 1 1
7 1 1 1 1
8 1 1 1 1
9 1 1 1 1
10 1 1 1 1
11 1 1 1 1
12 1 1 1 1
13 1 1 1 1
14 1 1 1 1
15 1 1 1 1
16 1 1 1 1

choc exp(score) share of overall sales


3 1.578863 0.189571
8 1.054145 0.126569
12 3.079798 0.369786
14 2.6158 0.314074
prob(choc) is proportional to exp(score)

Market potential is constant


# of customers score exp(score) probability n.ln(p) to keep on
11 0.657381 1.92973190689 0.054614351 -31.98204461 p1 1
2 0.617376 1.85405636566 0.052472618 -5.894927633 p2 1
5 0.456705 1.57886288597 0.044684223 -15.54067395 p3 1
3 0.4167 1.51694687422 0.042931906 -9.444420018 p4 1
4 0.293411 1.34099388655 0.037952168 -13.08571456 p5 0
1 0.253406 1.28840604376 0.036463852 -3.311433856 0
0 0.092735 1.09717078846 0.031051604 0 0
7 0.05273 1.05414460802 0.029833897 -24.58477032 1
10 1.365545 3.91785870411 0.110881365 -21.9929443 0
16 1.32554 3.76421763261 0.106533089 -35.82879433 1
5 1.164869 3.205503147 0.090720619 -11.9998531 1
7 1.124864 3.0797975064 0.087162958 -17.07983085 1
9 1.001575 2.72256708398 0.077052793 -23.06938022 0
2 0.96157 2.6158000575 0.074031124 -5.206539371 1
7 0.800899 2.22754264886 0.063042848 -19.34758461 1
11 0.760894 2.14018828894 0.060570587 -30.84340462 p16 1
-269.2123163 11

Max. z= 2x + 4y
st x+y<=10
2x+5y<= 25
% OF CUSTOMERS WHO GET THEIR PREFERRED CHOCLATE
% OF CUSTOMERS WHO DO NOT GET THEIR PREFERRED CHOCLATE
otential is constant % OF CUSTOMERS LOST
profit margin per chocolate prob of purchase given the limited availaexp sales (# of units)
25 0.0626263244297069 6.26263244297069
22 0.0601703972725552 6.01703972725552
34 0.0512394384805483 5.12394384805483
35 0.0492300545732614 4.92300545732614
10 0 0
11 0 0
12 0 0
29 0.034210556389665 3.4210556389665
11 0 0
34 0.122161588271825 12.2161588271825
39 0.104029414307944 10.4029414307944
29 0.0999498412838524 9.99498412838524
10 0 0
25 0.0848915553811754 8.48915553811754
20 0.072291289847538 7.2291289847538
23 0.0694563455397115 6.94563455397115
0.706598217518744
0.293401782481256 sku carrying cost 50 Rs. Per sku per day
0.189743194222217 50
exp profit margin ($ terms)
156.565811074267 100 customers picking different chocolates
132.374873999621 100 events of a customer picking up a chocolate
174.214090833864 max(produc of probabilities of these 100 events as predicted by my mode
172.305191006415 max(p1^11.p2^2.p3^5.p4^3…... P16^11)
0
0 max(11ln(p1) + 2.ln(p2) + 5.ln(p3) + 3.ln(p4)
0
99.2106135300285
0 effect of sales lost coefficient
415.349400124205 effect of per-sku cost
405.714715800983 effect of profit margin variance
289.854539723172
0
212.228888452938
144.582579695076
159.749594741336
1812.15029898191
events as predicted by my model)
sweet moderately sweet nuts no nuts white dark fruits no fruits
0 0.708164170683506 0.36397 0 0.201891 0.001215 0.09152 0.051515
choc type sweet moderately sweet nuts no nuts white dark fruits no fruits
1 1 1 1 1
2 1 1 1 1
3 1 1 1 1
4 1 1 1 1
5 1 1 1 1
6 1 1 1 1
7 1 1 1 1
8 1 1 1 1
9 1 1 1 1
10 1 1 1 1
11 1 1 1 1
12 1 1 1 1
13 1 1 1 1
14 1 1 1 1
15 1 1 1 1
16 1 1 1 1

choc exp(score) share of overall sales


3 1.578863 0.189571
8 1.054145 0.126569
12 3.079798 0.369786
14 2.6158 0.314074
prob(choc) is proportional to exp(score)

Market potential is constant


# of customers score exp(score) probability n.ln(p) to keep on shelf?
11 0.657381 1.92973190689 0.054614351 -31.98204461 p1 100 customers picking differen
2 0.617376 1.85405636566 0.052472618 -5.894927633 p2 100 events of a customer picki
5 0.456705 1.57886288597 0.044684223 -15.54067395 p3 max(produc of probabilities of
3 0.4167 1.51694687422 0.042931906 -9.444420018 p4 max(p1^11.p2^2.p3^5.p4^3….
4 0.293411 1.34099388655 0.037952168 -13.08571456 p5
1 0.253406 1.28840604376 0.036463852 -3.311433856 max(11ln(p1) + 2.ln(p2) + 5.ln(p
0 0.092735 1.09717078846 0.031051604 0
7 0.05273 1.05414460802 0.029833897 -24.58477032
10 1.365545 3.91785870411 0.110881365 -21.9929443
16 1.32554 3.76421763261 0.106533089 -35.82879433
5 1.164869 3.205503147 0.090720619 -11.9998531
7 1.124864 3.0797975064 0.087162958 -17.07983085
9 1.001575 2.72256708398 0.077052793 -23.06938022
2 0.96157 2.6158000575 0.074031124 -5.206539371
7 0.800899 2.22754264886 0.063042848 -19.34758461
11 0.760894 2.14018828894 0.060570587 -30.84340462 p16
-269.2123163
100 customers picking different chocolates
100 events of a customer picking up a chocolate
max(produc of probabilities of these 100 events as predicted by my model)
max(p1^11.p2^2.p3^5.p4^3…... P16^11)

max(11ln(p1) + 2.ln(p2) + 5.ln(p3) + 3.ln(p4)

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