QFD House of Quality

You wish to compete in the super premium ice cream market. Market research has revealed that
customers feel four factors are significant in making a buying decision. A “rich” taste is most
important followed by smooth texture, distinct flavor, and a sweet taste. From a production standpoint,
important attributes are the sugar content, the amount of butterfat, low air content, and natural flavors.
The task is to determine the wants of the super premium market and the attributes/hows to be met by
their firm. Use the house of quality concept.

Give a brief analysis and recommendation basing from your QFD Analysis.

-Based on the QFD Analysis the attribute that got a high score is the Natural Flavor. So it is the main
preference of the customers when it comes to premium ice cream. As a recommendation, the firm
should focus their attention in improving the natural flavor of their ice cream because that is what the
customers want.