Guide Questions:

1. How do Nike+ application help customers maintain an active lifestyle?

Nike+ applications help customers maintain an active lifestyle through making it more convenient for
them to track statistics for their exercise and fitness activities. Nike+Running lets you track distance,
calories burned and speed. You can also compete with friends who use the app and see who covers the
most distance or has the best time. Moreover, Nike+Training Club allows users to choose among over
100 workouts, designed by professional trainers. This helps you find the workout that is most consistent
with your goals and personal preferences. There are beginner, intermediate and advanced workouts for
people of all fitness levels. So through these applications Nike+ promotes an active lifestyle to their
customers.

2. In what way will the fitness application help Nike's sales performance?

Nowadays, more and more people are becoming health conscious, especially that we are under the
pandemic. Most of us practice healthy living through eating nutritious foods and engaging in active
workout. Through this opportunity Nike's fitness application helps in improving their sales performance
since they promote active lifestyle to their customers which is the current trend amidst the pandemic.

3. What values are being upheld by the company through these applications?

The values that are being upheld by the company through these applications are innovation,
authenticity and connectedness. Nike innovated a website that contains different applications about
maintaining an active lifestyle. These applications are distinct to their product, making it their
competitive advantage in terms of giving satisfaction and quality to their customers. Furthermore,
through these applications the company connects with its customers in such a way that both mutually
benefit from each other.

4. Do these applications reinforce the relationship between Nike and its customers? Explain.

Yes, these applications reinforce the relationship between Nike and its customers. As Nike CEO Mark
Parker said, "Everything we do starts with the consumer". He further added that “It’s our obsession
with serving the consumer that sharpens our focus and drives our growth.” So the bottom line to
anything that Nike innovates or improves in its products and services are centered on its customers. The
company gives value and importance to their customers because without them there would be no
success in the company.