 https://clearbridgemobile.

com/choosing-the-right-go-to-market-strategy-for-your-
app/
 https://www.newbreedrevenue.com/blog/b2b-go-to-market-strategy-3-key-
elements
 https://www.gartner.com/en/sales/glossary/go-to-market-gtm-strategy#:~:text=A
%20go%2Dto%2Dmarket%20(,to%20gain%20a%20competitive%20advantage.
 https://blog.hubspot.com/sales/gtm-strategy
 https://www.analytico.ca/build-go-market-strategy/
 https://www.thestrategygroup.com.au/business-model-canvas/
 https://creately.com/diagram/example/jk245xpyb/value-proposition-canvas-
template
 https://yourfreetemplates.com/value-chain-presentation-template/
https://blog.alexa.com/competitive-analysis-frameworks/
 https://corporatefinanceinstitute.com/resources/knowledge/strategy/industry-
analysis-methods/
https://timesofindia.indiatimes.com/auto/bikes/fitness-freaks-pedal-a-shift-in-cycle-
market/articleshow/83098800.cms
 https://www.news18.com/news/buzz/indias-bicycle-craze-is-brought-in-by-the-
coronavirus-pandemic-whats-next-in-2021-3380285.html
 https://www.mordorintelligence.com/industry-reports/india-e-bike-market
 https://www.news18.com/news/buzz/indias-bicycle-craze-is-brought-in-by-the-
coronavirus-pandemic-whats-next-in-2021-3380285.html
 https://blog.decathlon.in/articles/cycling-routes-in-different-cities-of-india
 https://www.business-standard.com/article/companies/if-given-pli-we-ll-make-
india-a-hub-say-electric-cycle-companies-121113001822_1.html
 https://economictimes.indiatimes.com/industry/renewables/electric-bicycle-
business-seems-to-be-at-risk-hmc-group-md-pankaj-munjal/articleshow/
86758974.cms
 https://economictimes.indiatimes.com/industry/renewables/why-have-e-cycles-not-
really-taken-off-in-india/articleshow/89401158.cms?from=mdr
 https://krishijagran.com/news/buy-e-bicycles-on-government-subsidy/?amp=1
 https://www.crisil.com/en/home/newsroom/press-releases/2021/05/bicycle-
demand-growth-pedalling-to-a-decadal-high-of-20-percent.html
 https://www.moneylife.in/article/ti-cycles-to-achieve-rs1150-crore-turnover/
12756.html
 https://www.sportivecyclist.com/mapmyride-vs-strava-a-detailed-comparison/
 https://www.sportivecyclist.com/mapmyride-vs-strava-a-detailed-comparison/
 https://www.roadbikerider.com/strava-vs-mapmyride-vs-ridewithgps-which-cycling-
app-to-choose/#:~:text=The%20premium%20Strava%20app%20comes,the%20ability
%20to%20filter%20leaderboards.
 https://medium.com/@LoganTjm/how-uber-airbnb-dropbox-released-mvps-to-
achieve-rapid-growth-d823ac6eaed5

Indian Bicycle market size = 1.3 Billion
E-bike market = 1.2 Million
Volume – 22 million units

4 segments (Volumes) – standard 50%, premium, kids 40% & export 10%