Determine The Potential Customers:

In order to succeed in building our brand, we first need to identify the correct potential
customers. For doing that, at first we have to conduct this two task

1: Know Our Market

2: Important Questions to Ask ourselves
 Who are our target customers?

 What is the uniqueness of the brand?

 What about the pricing strategy?

 Why will the customers return to us?

 If it’s chocolate, why will the customers choose our brand?

These questions will help understand the market well, strengthening the customer base.

Market Segmentation and Targeting

GEOGRAPHIC
 Rural and urban

Choco Heart will target customer who lived both in urban and rural side.

DEMOGRAPHIC
 Age

It targets the youth (18-30) and adults (30-40) and not any other segment.

 Income

It mainly focuses on budget-conscious customers while segmenting on the basis of

income. Targeting those consumers who are budget-conscious.
BEHAVIORAL
 Occasions and festivals

We target those customers who likes to celebrate different occasions and festival with
chocolate.

 Gifts

People are now give chocolate items as gifts on many occasions. So Choco Heart
will target those customers who liked to give chocolate as a gift item to others.

 Usage rate

The regular users especially girls and little children.