No matter whether you belong to a management field or science field, you must have come

across quantitative research once in your life.  People quite often come across one or two surveys
or questionnaires. The purpose of conducting these surveys is to draw reliable analytical
conclusions to understand a particular audience.

Quantitative research is a popular choice of research, especially in industries. As companies want

to know about the demand for the product in the market and preference of customers before
making huge investments. With the help of quantitative research, one can learn about the wishes
and needs of target groups.

Quantitative research is used to get answers in numerical form. The output of quantitative
research is usually in the form of graphs, statistical data, tables, and percentages, etc. The
purpose of using quantitative research is to make the use of mathematical and statistical models
to establish an understanding of the problem of research.

I. MATCHING TYPE. Match item in COLUMN A with those of COLUMN B by placing the letter
of the correct answers in the space provided in column A from among the choices I column
B. Identify what discipline the given research title is related.
1. B
2. C
3. A
4. D
5. E

Quantitative research is a popular choice of research, especially in industries. As companies want

to know about the demand for the product in the market and preference of customers before
making huge investments. With the help of quantitative research, one can learn about the wishes
and needs of target groups. Quantitative research is used to get answers in numerical form. The
output of quantitative research is usually in the form of graphs, statistical data, tables, and
percentages, etc. The purpose of using quantitative research is to make the use of mathematical
and statistical models to establish an understanding of the problem of research.