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    #Business Function:Sales

Finan
ce Topic:Customer Concentration Risk

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BITE SIZE Customer concentration is one of the many

risks affecting small businesses, startups & corporations.

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Customer concentration risk generally arises when

em
ogy a large customer or a single industry vertical represents

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chn more than 10% of a company's revenues.

MBA   Stories

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Customer Concentration Risks-What should i look for?

If your biggest five customers account

for more than 25 % of your revenue,

ing in a fun w ay
your customer concentration is high.

Business Learn
Revenue In addition, if a single client accounts

for more than 10 % of your revenue,

Sal you will likely to face elevated

es

er
customer concentration issues.

tom
Venture Capital
That means a single failure point

cus
can significantly impact on sales,

ge
Strategy supply chains, and the bottom-line.

ship lar
der
neurs
Lea repr
e
Ent www.linkedin.com/in/sushantvpai
How to Mitigate the Risk of

Customer Concentration
The risk must be understood, but actions must be taken.

Developing a Strategic Plan is one of the most effective

ways to reduce the risk of customer concentration

and to drive growth and profitability.

Diversification is a key Strategy to hedge against the risk.

- Generating Sales from many number of customers 

- Entering New Markets different from core business

- Developing Multiple Products

Providing Excellent Customer Service

Developing Competitive Advantage using innovative

Marketing Strategies

Focusing on profitability rather than revenue

by managing credit & payment policies

As the saying goes, don't put all eggs

in one basket.

www.linkedin.com/in/sushantvpai
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