INTROCUCTION

Good morning teacher and classmates, today we will present the case study of
MELO PET & GARDEN, located at the Penonomé branch in Iguana Mall, the
chain of specialty pet stores and gardening in Panama with 37 branches in the
national territory. Offers items for the care of pets and gardens. In addition, it
has a veterinary clinic and hairdressing service.
SUMMARY
Melo Pets and Garden is a company that has many branches in the country.
This arose from the need for a warehouse that has everything necessary for
pets.
This company is located in the Iguana de Penonomé shopping center and does
not have a business plan.
They have objectives, mission and vision that we will see later, they have a
logo and a name.
This company does not have a private office space, the special space is a place
where it is charged.
People work as a team to reach the daily goal. The type of growth potential is
high because people visit the establishment very often and their service is fast.
The workers received seminars to develop the business.
Melo Pets and Garden offers new products every day they arrive constantly.
They make sure that before the client leaves the establishment, he pays, and
within the establishment everything is monitored by cameras.
They have a list with the names and numbers of their clients and have
advertising campaigns and would be willing to receive our advice, if the
business is in decline, they will look for options such as offers to attract the
customer.
They say they would allow us to help them in the business with our
suggestions.
The person who answered our questions was the assistant manager Yanitzel
Fernández.