1.

In an industry where profitable firms are scarce, Emirates has delivered solid growth and
solid financial performance for years. What is behind Emirates’ success?

Issues inhibiting profitability of other airlines:

 Deregulation: Europe
 Unions
 Old Fleet
 Weak Competitive Advantage

Factors behind Emirates’ success:

 Differentiation based on customer service: Branding

 Strategic location of Dubai
 Government’s assistance
 Operational effectiveness
 Extensive Market Research
 Strategic Route Planning
 Strategic Alliance with Manufacturers

2. What is the role of Dubai’s government in Emirates’ success? 

The role of Dubai’s government in Emirates’ success is substantial:

 Providing initial capital

 Assistance in entering new markets
 Building of Dubai as a tourist hub
 Speed up of bureaucratic processes
 Subsidized Fuel and interest rates

3. What is the role of Emirates in Dubai’s economy and society? 

 Economy
 Tourism
 Logistics Hub
 Employment