chapter 3: At the end of the day, businesses make money from 

customers. And
understanding the marketing environment is important because it can affect how a
company works internally as well as how well they serve their customers. So to have
a deep dive into, hear's what we'll cover in this video:

1. the environmental impacts

2. changes in Demorgraphics and economy affect on marketing decisions
3. trends in natural and technological environments.
4. and trends in political and cultural evironments.
5. company reaction to those changes.

câu dẫn từ 1 sang 2: Besides, if we penetrate deeper into macroenvironments,

changes in Demorgraphics and economic world can also affect considerably the
company.

The Microenvironment and Macroenvironment

Objective 3-2 explain how changes in the demographic and economic environments
affect marketing
decisions.
The Demographic and Economic Environments (pp 96–104)
Objective 3-3 Identify the major trends in the firm’s natural and technological
environments.
The Natural and Technological Environments (pp 104–108)
Objective 3-4 explain the key changes in the political and cultural environments.
The Political–Social and Cultural Environments (pp 108–114)
Objective 3-5 Discuss how companies can react to the marketing environment.
Responding to the Marketing Environment (pp 114–116)
explain how the marketing environment works to identify factors, trends,
influences that affect the way they create values and capture value from their
customers.