TH

11 FORM Teacher: Joaquim Gonçalves

A PROJECT ON
ADVERTISING
1. CREATE A PRODUCT / A NEW CONCEPT
• What do people need?
• What is the product for?
• Why should people buy it?

2. DEFINE A MARKETING STRATEGY FOR YOUR PRODUCT

3. DEFINE YOUR TARGET MARKET

a. Who is going to buy the product? (Youngsters, old people, middle-aged, male,
female, high-class, middle-class, …)
b. For what reasons? (Convenience, price, quality, style, status,… )
c. Identify the advantages and disadvantages of your product in comparison with
similar products (if available). Spot the differences.
 4. CREATE AN ADVERTISING CAMPAIGN (Also see ADVERTISING)
• Create a trade name for your company, and a logo.
• Create a trademark (brand name) and a slogan for your product.
• Create the necessary types of advertising (poster, flyer, ad, commercial, jingle…)

5. CREATE A

SALES PRESENTATION

Reference:

http://piciandpici.com/7-quick-tips-for-more-effective-sales-presentations-2/

http://www.wikihow.com/Make-a-Sales-Presentation

http://sbinfocanada.about.com/od/salesselling/a/presentationkr.htm

http://www.entrepreneur.com/article/225778

http://www.brightcarbon.com/blog/14-sales-presentation-ideas/

http://www.inc.com/guides/201102/how-to-create-a-great-powerpoint-presentation.html

http://www.youtube.com/watch?v=2-ntLGOyHw4

http://www.youtube.com/watch?v=TglQlim8ncs