Unit 1: Business and the Business Environment

Unit code : T/618/5032

Unit type : Core
Unit level : 4 Credit
value : 15
Lecture 01 (2 hrs)

Lecturer Name: Ms. Nirikshani Mendis

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Unit 1: Business and the Business Environment

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Introduction
 Business activity is fundamental and universal to our everyday lives.
 Business organizations may differ in many ways, depending on the industry in which they
operate globally
 But they do share one common feature
 The transformation of inputs into outputs.
 This transformation process takes place against a background of external influences that impact
on business activity.
 The external environment in which business organisations operate is dynamic, complex,
volatile and interactive.
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 The Aim
 Background knowledge and understanding of business
 The functions of an organization and of the wider business environments
 Students will examine the different types of organisations (including for profit
and not for profit)
 Their size and scope (for instance micro, SME, transnational and global) and
how they operate.
 Students will explore the relationships that organizations have with their
various stakeholders
 How the wider external environments influence and shape business decision
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making.
The Benefits

 Develop crucial communication skills

 Know your audience
 Unlock the entrepreneur inside you: Leave your mark on the world
 Investment & finance: Learn what makes the world go round
 Project management: A skill for every sector

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Benefits
 The knowledge, understanding and skill sets that students gain in this unit will
help to have an insight into different business functions
 Support the development of analytical thinking and the application of key
analytical tools used throughout business planning
 Enable them to choose their preferred areas of specialism in future studies and
in their professional career.

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Linking Units
Unit 2 : Marketing Process and Planning

Unit 25 : Global Business Environment

Unit 43 : Business strategy

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Learning Outcomes
1. LO1
Explain the different types, size and scope of organizations
2. LO2
Demonstrate the interrelationship of the various functions within an organization
how they link to organizational structure
3. LO3
Use contemporary examples to demonstrate both the positive and negative influence/impact the macro
environment has on business operations
4. LO4
Determine the internal strengths and weaknesses of specific businesses
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their interrelationship with external macro factors
Recommended Resources
Textbooks
1. BURNS, J. and NEEDLE, D. (2019) Business in Context: An Introduction to Business and its
Environment. 7th Ed. Cengage Learning.
2. MORRISON, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed.
Red Globe Press.
3. WETHERLEY, P. (Editor) and OTTER, D. (2018) The Business Environment: Themes and
Issues in a Globalised World. 4th Ed. Oxford: Oxford University Press.
4. WORTHINGTON, I. and BRITTON. C. (2018) The Business Environment. 8th Ed. Harlow:
Pearson
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Recommended Resources

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Learning Outcomes and Assessment Criteria

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THANK YOU

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