Section 1: Comparing two research methodologies

1.1. Research Problems: Explain how EVs are bringing change in the behavior of the UK consumers
(200-250 words)
1.2. Literature Review: in 700-900 words review a few pdf or research papers on consumer behavior
of people of the UK changing towards EV
1.3. Two appropriate Research Methods: Explain Primary and secondary methods for finding the
consumer behavior of people in the country towards EVs (50-70 words)
1.3.1. Qualitative analysis through semi-structured interviews (first explain who the audience will
be, how many participants, and how the sample (people who are considered for interview)
helped in better analysis. Mention how qualitative research, how the interviews can help in
better analyzing the qualitative research, talk about individual experience and how
everything is related to EV in the UK (500 words)
1.3.2. Quantitative analysis of the data obtained through the interviews Explain a few decisions
such as the comparative analysis of the secondary research with the interviewer’s thoughts,
find some major points (3-4 points) of discussion and do it. At the end explain the learnings
and how much of the biasness can be there in the interview or sample questionnaire process
(500 words)
1.3.3. Conclusion of the above two methods in 200 words explain according to your which method
is best for the topic and why
2. Instruments and Conclusions
2.1. Instruments: Explain the survey in terms of a questionnaire and mention the relevant questions,
before that explain the aim and intention and also what platform was used for making the
questionnaire (google forms, survey monkey, etc.) add questions specific to the characteristics of
consumer behavior (400 words)
2.2. Conclusion: above all in 300 words
2.3. Bibliography
3. Research Dissemination
3.1. Relevance and audience: (Who were the audience for the study and how are they helping in the
study, what is the future aim of the study and how fast will it be growing (200-300 words)
3.2. Communication of Research: Talk about how you have worked throughout the report and then
future instances such as what are the shortcomings and what is to be focused upon in the
country to improve the consumer behaviour

Appendix: Questionnaire