Marketing Research Task

1. Try to understand the customer behavior. Try to understand what they are

actually looking in online workshop.

While interacting with customers, I discover a variety of things that customers want from

online workshops, such as:

 They wish to learn new things.

 To improve skills

 They want professionals/experts to take a class

 One to one interaction in class

 Teacher should take queries from students

 To the point discussion

 Teacher should take feedback after class

 Internship opportunity

 Class recording after the workshop

2. Target min. 5 colleges or schools and make a strategy on how you can enter

into that college with TechEra product.

 We can demonstrate the product to the students

 We can discuss the advantages of the products

 We can inform them about the perks and reward they will get
3. Make a strategy how you can increase the revenue of the company.

 Advertisement campaign

 Personal selling
 I may concentrate on customers who reside in remote areas. As a result, it appears to
be an ideal combination for buyers.

 Feedback from customers

 Direct marketing