Professional Documents
Culture Documents
Kerrisha John
Microeconomics
Demand
Demand is the relationship between the price of a product and the quantity demanded for
that product at that price. The demand curve slopes downwards from left to right. An individual
demand table is a table that shows the relation between the product prices and the quantity
demanded at each price. The quantity demanded is the amount of goods that buyers are willing
and able to purchase at a specific price. A change in quantity demanded occurs when there is a
The law of demand states that there is an inverse relationship between price and quantity
demanded that applies to virtually everything sold – as price rise, the quantity demanded falls;
when price drop, the quantity demanded increases. There are two variable price and quantity
demanded. A change in quantity means there is a movement along the same demand curve.
Why is the demand for a product inversely related to price? for several reasons. As price
increases fewer people will be able to purchase the product, since some people will not have
enough money to purchase it at the new price. Furthermore, people buy products for their utility,
- Size of Family
- Price
ASSIGNMENT 1 3
Price D
P1 40 A
30
P2 20
D
10
0
10 20 30 40
Q1 Q2
Quantity Demanded
The graph above shows the relationship between price and quantity demanded and how the law
of demand comes into play. As we can see the price changed from P1 to P2 and from Q1 to Q2.
This occurred as a result of the changes in price of shoes. This change resulted in a movement
along the demand curve moving from point A to point B. The diagram above shows an inverse
relationship.
ASSIGNMENT 1 4
has decided to Increase the price from $10 to $20 a pound. How will the
D
B
P2 20
15
10 A
P1
5 D
10 20 30 40
Q1 Q2 Quantity Demanded
The above diagram shows what happens when the price of a good is increased due to scarce
resources. When the demand for a good is high suppliers usually increase their prices so the
buyer who wants the good the most, will have to meet the supplier’s price. This will also lessen
on the buyers also, because only those who are able to pay for it will be demanding it at the new
A typical demand curve is drawn relative to price Ceteris Paribus. Ceteris Paribus means
all other things remaining equal. These other things are the underlying conditions of demand and
if there is a change in any of the conditions of demand Ceteris Paribus is violated and the whole
demand curve shifts to a new position. The underlying conditions are: Income, Taste, Family
Price does not change when there is a shift in the demand curve, what changes is the
underlying conditions. If the demand curve is to the right of the original demand curve, then
there is an increase in demand. If the new demand curve is to the left of the original demand
The reasons for the changes in the demand curve (increase or decrease)
- Income
- Substitute goods, similar goods (used in place of another good e.g. Crix and Bread)
Price of
Coffee
P1 20
D3 D1 D2
0
Q3 Q1 Q2
Quantity Demanded
The above shows the change in the demand for coffee. The original demand curve was
D1 but there was an increase in the demand for coffee when they launched the new instant
coffee, but not just instant coffee, but a new and different taste and flavor of the coffee, smaller
packets, and new packaging. This brought about an outward shift (increase) in the demand curve,
creating a new demand curve D2. Suddenly there was a new product on the market which is
Ovaltine and all the people who used to be consuming Coffee has substituted the consumption of
coffee for Ovaltine since it was in the same price range as coffee but cheaper by a few cents.
This change brought about an inward shift (Decrease) in the demand curve, as represented in D3
References
Thanos Kim,Courses.lumenlearning.com
https://courses.lumenlearning.com/wmintrobusiness/chapter/video-change-in-demand-vs-
change-in-quantity-
demanded/#:~:text=A%20change%20in%20demand%20means,shifts%20either%
20left%20or%20right.&text=A%20change%20in%20quantity%20demanded,Figu
re%202.