Promotur I Case questions.

1. Considering 1994 and 2000 Tourist Foreign Profile studies, what is a reasonable
explanation about the decrease of the length of stay of the US and UK tourists?

2. Read the following statement: “Mexico’s marketing strategy is poor. Its tourism income
and arrivals have increased just in a slightly way compared to other countries”. Do you
agree with this? Support your answer with adequate arguments.

3. What are the results obtained in tourism revenues for Peru during 1992 – 2000 (make a
graph to show your answer)?

4. Suppose you get the following linear regression equations after adding a trend line for
the tourism revenues

Option 1

Option 2

Option 3

a) Which equation would you choose to forecast future tourism revenues values?
Why?
b) What would they be the values for tourism revenues in 2001 and 2002?

5. How would you evaluate the results obtained with the Marketing Strategy applied by
the Planning and Promotion Division? Support your answer with statistics.

6. What are competitors doing and what results are they getting?

7. What do you think about the budget allocation (for priority markets) used by the
Planning and Promotion Division? Support your answer with adequate arguments.

8. What would you do: decrease, keep or increase the budget? Why?

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