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www.getwsodo.com
Focusing Fears And Aspirations
Choose the two most powerful motivators from your “Fears & Frustrations” list, and your one most 
powerful motivator from your “Wants & Aspirations” lists to start with. Next, we’re going to run these 
three motivators through the three types of human motivation “layers”: Power, Affiliation and 
Achievement (from the research of David McClelland at Harvard)... and we’re going to use both the 
“toward” and “away from” aspects of each. 

Power: Authority, Influence, Control

Affiliation: Love, Friendship, Acceptance
Achievement: Goal Attainment, Accomplishment, Progress

Phrase Your 3 Emotional Motivators In “Toward Power” Language:

Phrase Your 3 Emotional Motivators In “Away From Loss Of Power” Language:

Phrase Your 3 Emotional Motivators In “Toward Affiliation” Language:

Phrase Your 3 Emotional Motivators In “Away From Rejection” Language:

Phrase Your 3 Emotional Motivators In “Toward Achievement” Language:

Phrase Your 3 Emotional Motivators In “Away From Failure” Language: