MBA 2nd sem.

FT 2022
Important Topics of Marketing Management
Q.1 Why does marketing need a new philosophy? Why should new philosophy make value delivery
its central theme? Explain.

Q.2 What is an SBU? How SBU level marketing planning takes off from corporate level plan?

Q.3 What do you mean by marketing? Explain the various components and nature of marketing .

Q.4 What do you mean by market targeting? Explain product life cycle.

Q.5 Distinguish between consumer market and industrial marketing ? Discuss the qualities of
marketing manager.

Q.6 Discuss the objectives and usefulness of product positioning in detail.

Q.7 What is consumer behaviour ? How it helps in performing the marketing function better?
Enumerate the examples.

Q.8Write short note on –

1) Personal selling
2) Electro marketing
3) CRM
4) B2B

Q.9 What is USP? What is strategic planning?

Q.10 Segmentation is at the heart of marketing strategy? Explain the importance of market
segmentation. Show how they may be segmented. (One from a consumer and one from an
organizational market).

Q.11 What is marketing mix? Marketing mix cannot be static thing it has to be juggled as required.
Explain with examples.