Balance Scorecard:

The balanced scorecard is a strategy performance management tool. The scorecard lists financials
goals, customer goals, internal business goals, and innovation & learning goals. These four goals give a
good overview of what the company tries to achieve, i.e. the company strategy .

How to use It:

1. By improve organizational performance by measuring what matters.

2. Increase focus on strategy and results.
3. By line up the organization strategy with workers on a day-to-day basis.
4. Focus on the drivers key to future performance.
5. Improve communication of the organization’s Vision and Strategy.
6. Prioritize Projects / Initiatives.