Case Questions

1) What are the key product features or qualities that define the Method brand of
household cleaning products?

-The key features and qualities that define the Method brand are the attractive
bottles that don’t look like the typical bottle of cleaning products and an odor
eliminator that doesn’t smell like your average cleaning product, which makes a
home feel more livable. Aside from the physical features, Method also created
their cleaning products to be nontoxic and high performing

2) What value accrues to customers who purchase the Method brand of household
cleaning products?
What value accrues to Method itself?

-The values that accrue to the customers who purchase Method products is that
“the brand is the promise that the consumer gets from the product you are selling
and the product itself delivers on that promise.” Customers are buying a
high-quality product that they know is better for their home and will get the job
done. The value that accrues to Method itself is that unlike their competitors, they
use audience segmentation. Method has created a new nontoxic, high performing
cleaning product that comes in a better package, smells better and that their
customers enjoy using.

3. Is Method’s line of household cleaning products a luxury brand? Explain your

answer.

-While Method has created cleaning products that come in a better-looking bottle
and don’t have the same strong odor as cleaning products from other brands, I
would not necessarily consider them a luxury brand. Luxury brands usually have
prices that are way above the value of their actual product which is not the case
with Method. On the other hand, Method can be considered a premium brand. If
their prices are a bit higher than those of their competitors, customers are willing
to pay the extra amount because of the quality of their products.