SUMMER INTERNSHIP PROJECT AT

TALENT SERVE
Submitted in partial fulfilment of the requirement for the award of the degree Of

MASTER OF BUSINESS ADMINISTRATION

BATCH (2021-2023)

Submitted by Name of the Industry Mentor

Meet N Siddhpura MEGHA WORAAH

MBA (BUSINESS ANALYTICS) CEO

210617200519
Under the guidance of
Prof. Ankita Parikh
Assistant professor

PARUL UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

P.O. Limda, Tal. Waghodia, District Vadodara-391760

i
 Declaration

I Meet N Siddhpura, Enrolment No. 210617200519 from (PIMR/ PIM/ PIET (MBA)), Semester III of the
Parul University, Vadodara hereby declare that a report based on summer internship at Talent Serve
is an original work and the same has not been submitted to any other Institute for the award of any
other degree.

Date: : Signature of the Student

ii
 INSTITUTE CERTIFICATE

It is hereby certified that the Summer Internship Report submitted in partial fulfillment of Master of
Business Administration at Parul Institute of Management Research, Vadodara by Meet N Siddhpura
Enrolment No. 210617200519 has been completed under my guidance and is Satisfactory.

Date:

Signature of the Guide Signature of the Director

Name of the Guide Name of the Director

Designation Director

iii
iv
 (ON COMPANY’S LETTER HEAD)
CERTIFICATE
This is to certify that Meet N Siddhpura, student of Masters of Business Administration from
Batch ( 2021-23 ), ( PIMR(MBA) ), Enrolment No. 210617200519, has undertaken the summer
internship Training at TalentServe, Mumbai during 1/06/2022 to 31/07/2022 under my supervision and
guidance. He has Successfully conducted a study and completed the project report.

Seal of Organization Signature of Industry Mentor

Date: Full name of the Mentor:

Designation:

Address:

v
vi
 PREFACE

A management student's summer internship training is crucial to their development as well-groomed

professionals. It enables a student to impart both theoretical and practical knowledge in the
application sector.

I will discuss my experiences from my internship term in this report. A summary of the internship
company and the activities, duties, and projects I worked on during my internship are included in the
internship report. As I write this report, I'll also discuss and reflect on the learning objectives and
personal objectives I established for my internship. I wanted to present a synthesis of theoretical
frameworks and strategies for applying them in the commercial world when I put this paper together.
I have made an effort to understand the connection between theoretical and practical knowledge. I
have made an effort to reconcile theoretical presumptions with real-world requirements. We continue
to engage in theoretical learning, with academic success as the major goal, for the entirety of our
academic career. The only way to have a thorough understanding of the contemporary business
world is by the practical application of fictitious concepts that we acquire through our academic
pursuits. Organization and departmental studies are the topics of this project.

I make a sincere effort to discuss the subject of marketing and to pinpoint the target market for the
product in this report. While first attempting to provide a broad overview of this subject. My efforts
and everyone else's sincere cooperation came to a successful conclusion.

vii
 Acknowledgement

I would like to express my heartily thankfulness to Megha Woraah, founder and CEO who gave me
the chance of doing my summer training in Talentserve PVT. LTD.

I feel great pleasure in submitting this report as part of MBA studies. The training has helped me in
acquiring valuable knowledge regarding applicable of theoretical knowledge and has also helped me
to caster my path.

Meet N Siddhpura

MBA Semester III

viii
 Executive Summary

Internship is such a program which makes a student experiences the corporate life for the first time. I
was assigned as intern under General Management Division. I did my report on “Talent serves,
Mumbai Organisation”

This report is prepared on the basis of my two-month practical experience at talent serve Private
Limited. This internship program helped me to learn about the practical scenario of a business firm.
Talent serve is Ed-tech and E-learning provider. Varied range of service with ensured standard,
quality services and most effective managerial efficiencies have made the company at a good
position

Keeping main focus on business expansion and growth in the most prospective sectors, the group is
continuously involving themselves in understanding market need and requirements a per the fast-
changing business trend and tricky situation.

Depending on the firm foundation it is still making good use of its business potentials and also
contributing to the development of the local corporate culture and making a significant contribution
to the overall development of the country and its economy.

But despite intriguing growth and business expansion, the company’s aims and objectives remain the
same – to serve people with maximum satisfaction and keep on working for the greater welfare of
the people and the country.

ix
 TABLE OF CONTENTS
SR. Particulars Page No.
NO.
1 Chapter- I: INDUSTRY STUDY 2
1.1 Introduction
1.2 Growth and Evolution of Industry in India
1.3 Industry Analysis: Michael Porter’s Five Force Model

2 Chapter- II: COMPANY STUDY 8

2.1 Introduction
2.1.1Vision
2.1.2Mission
2.1.3Goals
2.1.4Objectives 7
2.2 Organizational Structure
2.2.1Board of Directors
2.3 Key Executive Team
2.4 Product/Services Offered
2.5 Key financial/operational results
2.6 Milestones Achieved
2.6.1Awards received

3 Chapter –III: DEPARTMENTAL STUDY 16

3.1 Department/Area of Study
3.1.1 Activities of Department/ Area under Study
3.1.2 Documents maintained for planning, staffing, directing and controlling purpose by
department/area under study
3.2 Interdependence of department/Area under study with other departments/operational 3.3
SWOT Analysis of Activities of Department/Area under Study

4 Chapter – IV: WORK/ASSIGNMENTS/TRAINING 22

4.1 Objectives
4.2 Data of work/assignments/training
4.2.1 Analytical study of work/assignments/training
4.3 Conclusions
4.4 Suggestions

4.5 Outcomes of the SIP Study

5 Bibliography/References Annexure 35

6 Annexure 37

1
 1 Chapter 1 – Industry Study

1.1 E-Learning Industry

1.1.1 Introduction

It is to be believed that the global e-learning market will increase by USD 147.7 billion
between 2021 and 2025, a 16 percent compound annual growth rate (CAGR). This growth
can be attributed to online learning becoming a more important part of corporate training
and development, as well as improvements in the academic learning process. The adoption
of e-learning for government and academic programmes has been facilitated by the
availability of e-learning technology, cost savings due to centralized content, time
management, flexibility and convenience, and content delivery uniformity. As a result, the
e-learning market is predicted to develop at a rate that is several times that of traditional
classroom learning.

1.1.2 The characteristics of the E learning industry

 Focused and Simplified Content

 Clear Learning Objectives

 Interactive Elements with Opportunities for Practice

 Availability Features

 Self-Registration

2
1.1.3 Economic aspects

While online education is clearly advantageous to students, the question of whether the
expansion in online courses and student enrolment in e-learning is good to the economy
remains unanswered.

It goes without saying that the expansion of online courses transforms traditional
educational approaches and creates a new commercial sector, resulting in more jobs for
online teachers, web developers, and administrators. So, what effect does it have on the rest
of the economy? Employers are more ready to hire graduates as online courses become
more prevalent. E-learning is gradually replacing traditional education, resulting in a bigger
number of online-educated students, which could lead to a boom in the economy.

Flexible learning options, cost-effectiveness, and economic development are just a few
of the factors that have influenced the online learning process. Online courses have a great
deal of potential to improve and transform the educational process while also benefiting the
economy. Because it is less expensive and more flexible, online education is becoming
increasingly appealing to students.

3
1.2 – Growth and Evaluation of Industry in India

The E-Learning Market is expected to grow at a 20% CAGR from 2022 to 2028, surpassing
USD 315 billion in 2021.

The industry's growth will be fueled by increased internet penetration around the world. The
growing telecommunications and broadband industries have boosted the availability of low-
cost internet connectivity services. The International Telecommunication Union (ITU)
estimates that roughly 4.9 billion people worldwide will access the internet in 2021, up from
4.1 billion in 2019. More people will be able to access e-learning systems to learn courses or
complete degrees as the number of internet users grows.

The COVID-19 pandemic boosted the revenue of the e-learning business. Corporates have
been pushed to embrace work-from-home techniques to continue everyday operational tasks
as employee safety concerns have grown. This has posed obstacles for businesses in terms
of training, communication, progress tracking, and upskilling, fueling demand for e-learning
platforms among large corporations and small businesses. Several organizations are
concentrating on building personalized learning solutions to meet the rising demand. In
April 2021, for example, LinkedIn Corporation announced plans for an online site for
businesses to educate their employees with training videos and resources on topics like
management strategy and machine learning.

Demand in the corporate segment is being driven by factors such as rise in demand for
social learning tools such as Twitter, Facebook, and YouTube and developments in Web 2.0
technologies; increased adoption of integrated talent management solutions such as
recruiting, performance and succession management, learning management and
compensation management; declining costs of communication and technology; geographic
dispersion of employees; and need to continuously develop technical skills and abilities and
the need to train large number of employees to ensure greater economies of scale.

The India service providers sector is expected to increase by roughly 30% between 2022 and
2028, owing to enterprises' increasing focus on diversifying their portfolios. The rapid
outbreak of coronavirus, which forced schools and institutions to close, has increased the
need for alternate online solutions to keep classroom sessions going. As a result of this
factor, corporations have increased their R&D efforts in order to create novel products to
meet the growing demand.

4
1.3 E-learning Industry Analysis – Michael Porters Five Force Model

1.3.1 Introduction

Porter's Five Forces is a strategy for determining an industry's vulnerabilities and strengths
by identifying and analysing five competitive forces that define every business. A five-force
analysis is widely used to define corporate strategy by identifying an industry's structure.
Porter's model can be used to understand the amount of competition within an industry and
improve a company's long-term profitability in any sector of the economy. Michael E.
Porter, a Harvard Business School
professor, is the creator of the Five Forces model.

1.3.2 Force #1 – The bargaining power of buyers – A moderately strong

Typical consumers will exercise extraordinary caution when selecting an LCMS supplier
due to the strategic importance of such a decision as well as the influence on the
organization's infrastructure. When the buyer is a large, global competitor, the purchasing
decision must take into account a number of internal factors. As a result, the LCMS supplier
is put under a lot of stress. Another indicator of somewhat strong buyer power is the
comparatively small size of current LCMS suppliers.

1.3.3 Force #2 – The bargaining power of suppliers – A weak competitive

Talented professionals with programming and system development skills are among the
suppliers to eLearning providers. Due to the difficulty of locating these individuals, they
have more bargaining power. Hardware and technology (servers, routers, and computers)
required to construct LCMS platforms are also inputs. Competitors can simply access the
majority of these inputs.

1.3.4 Force #3 – Substitutes for eLearning – A moderately weak competitive

force.

The availability of alternate forms of learning, such as on-campus/extended campus

programmes of large universities and learning through what is now called classic CD
content offerings, will be the most common substitutes. The extent to which these other
forms would be deemed a genuine danger to the LCMS provider, however, is not formidable
5
in our opinion. Given the product's integrative requirements and strategic importance to
purchasers, we don't think they'd seriously consider these alternatives for their
comprehensive eLearning solutions.

1.3.5 Force #4 – Rivalry among competing E Learning providers – A moderately

strong force that is likely to intensify

Students should conclude that competition will be fierce because of the low hurdles to entry,
especially for a company like Microsoft, and the fact that the competitors are now tiny and
equal in size. While differentiation is possible, in a fast-paced industry, an advantage can
swiftly fade. There will be fierce competition to stay ahead of the competition by providing
high-quality comprehensive solutions that, if selected by a select few famous purchasers,
can provide a significant advantage.

It will be fierce rivalry for top talent, and purchasers will be quite picky when it comes to
choosing between providers.

1.3.6 Force #5 – Barriers to Entry - A moderately strong

Organizations intending to enter the market face significant challenges in acquiring the
requisite intellectual and financial capital. However, other significant companies (including
Microsoft) have expressed interest in this industry and have established contacts with
present competitors, making their entry more likely.

1.3.7 Conclusion

The most powerful competitive force is definitely rivalry, which is aided by low barriers and
reasonably strong buyer power, resulting in a market with fairly intense competition that
will intensify. This should put downward pressure on competitors' profit margins in the
eLearning business. Substitutes and supplier power are the weakest forces.

6
 How strategies are developed using Porter's five forces framework?

The four standard competitive tactics that can be used in a case name case study are
as follows:

1. Cost Leadership - Talent Serve the Learning App might aim to become the low cost
producer in its industry through cost leadership. Depending on the factors and structure of
the industry, it can become a cost leader in a variety of ways. Talent Serve can evaluate
(pursuit of economies of scale, proprietary technologies, supply chain management
alternatives, supplier diversification, preferential access to raw materials) and other
considerations while pursuing a cost leadership strategy.

2. Differentiation - Based on the industry forces discussed in the case study, Talent Serve
may also pursue a differentiation strategy. By offering a valuable value proposition to
customers, Talent Serve may use differentiation to stand out in its business. In order to
present itself in the clients' views specifically for their needs, Talent Serve can choose one
or more qualities. Due to the distinctiveness and exclusivity of the offering, a premium price
is sought after. Talent Serve can avoid areas that are already overrun by competitors by
conducting an industry study utilising Porter's Five Forces.

3. Focus - Differentiation Focus & Cost Focus' general business strategy is based on
selecting the competitive landscape of a certain sector. Talent Serve is capable of choosing a
segment or group of segments and configuring its approach to only serve those groups. In
the actual world, most organisations adhere to a certain emphasis plan.

4. The Focus Strategy has two different iterations. (A) A Talent Serve the Learning App
can look for a cost advantage in the section it selects for the case category.

(b) The Learning App can distinguish itself in a target market within its industry using the
Talent Serve Differentiation method.

7
 Chapter 2 – Company Study

a. Introduction:

Talent serve India Private Limited is an unlisted private company incorporated on 16 July,
2019. It is classified as a private limited company and is located in Mumbai City,
Maharashtra. It's authorized share capital is INR 1.00 lac and the total paid-up capital is INR
1.00 lac. They wish to assist job seekers and working professionals in developing their
careers. They give a 360-degree solution for all educational, work, and corporate demands
by putting high-speed internet in their pockets. They are alumni of IIT, IIM, and Symbiosis,
and they work with millions of students around the world to help them build skills that will
help them stay competitive in the future.

i. Vision

Advancing the quality of education and job opportunities for the students, job seekers and
working professionals by giving them one stop solution for all their educational and
corporate needs.

ii. Mission

We aim for ending all your corporate requirements in just one convenient visit here. All you
need to do is focus on your goals. We share with you our best services to align our efforts by
achieving your trust and create a social impact

iii. Goals

1) Increase market reach: This is a consumer-driven goal. The goal is to get more of their
items in front of their target customers, expanding the overall market reach for investors.

8
2) Best service: When it comes to dealing with their company's external face, providing the
finest customer service implies that customers are satisfied with their total product
experience.
3) Team Building: Team building and diversity training of talent serve is an HR classic that focuses on
employee and service user pleasure to prevent attrition and create conditions where everyone feels
comfortable sharing their thoughts.
4) People Get Their Dream Job: The major purpose of talent serve is to place their trainees in the greatest
career job possible. They concentrate on improving the abilities needed or required to get hired by a
reputable organisation, thus bridging the gap between job seekers and employers.

iv. Objectives

1) Growth: It will take methods other than the current products and marketplaces to get the
required and desired performance results. In Talent serve the Business goals from the
growth plan are directly translated into objectives. The decision-making process is
influenced by the growth objectives so that a company can narrow the discrepancy between
the forecasted profit contributions of current products and markets and the overall
objectives.

2) To provide clients with higher-quality items: Quality is extremely important to Talent Serve
since it fosters client trust. To this end, they implement a quality management
system. Construct a product strategy. Consider the opposition Pay attention to their clients
which enables them to develop.

3) To ensure that clients receive fair prices: A good or service's pricing should be fair to both
parties in the transaction. This is known as a fair and reasonable price. This sum is
determined by the terms of the contract, the promised quality, and the timeliness of contract
fulfilment.

4) To help the community: The organisation Talent serve is where community needs are found.
Businesses tend to receive support from their customers when they assist others. Developing
a pool of goodwill in our neighbourhood ensures that you will have supporters who will
advocate for you in the future and support your expansion.

9
5) To enhance the brands and reputation: Talent Serve is aware that having a strong online
brand reputation will increase customer loyalty, profit margin expansion, and brand trust
among target audiences. An analysis of their company's internet reputation will reveal how
consumers feel about their brand and what they are saying about the company. The suitable
brand reputation management strategy for their firm will be developed with the aid of this
audit.

6) To provide opportunities for personal growth and development: Personal development gives
employees the skills they need to achieve their goals throughout the year and deliver better
results. One can anticipate attracting potential employees and keeping their present
employee population motivated, productive, and confident through development
possibilities within their company.

7) To provide incentives to employees in order to motivate them: According to popular belief,

incentives give workers something to aim for and give them a way to receive concrete
recognition for their excellent performance. 85% of workers report feeling more motivated
to perform well when an incentive is presented. Retaining that talent serve Convey the idea
that in exchange for completing their jobs successfully, an employee will receive what they
want.

10
 b. Organizational Structure:

Director Director
(Dilip woraah) (Megha woraah)

Executive Executive
(Mr. Nitin) (Mr.Nischay )

Social media General

Finance team HR team Marketing team
team management
team

Interns Interns Interns Interns Interns

i. Board of Directors

The corporation has two directors. Dilip Worah, who was appointed on July 16, 2019, is the
board's longest-serving director. Megha Worah, who was appointed on February 14, 2022,
is the most recently appointed director.
Dilip Worah has the most other directorships, with a seat at two different companies.
Through its directors, the company is linked to 1 other company in total.

c. Key Executive Team

a) Nitin Awathare
11
 Chief Technology Officer IIT B- PhD C.S.E IIT Kgp – MTech C.S.E Ex-President

b) Nischay Katariya

Chief Business Officer 10+ Years of Experience B Tech –Computer Science

d. Service Offered

A) Saarthii: They invite businesses and colleges to help them find a suitable intern or job
opportunity.

12
B) Dishaa: Talent Serve provides a platform where you can decide what path you want to take
for your future by attending our webinars on the latest technologies and management
courses. Dishaa provides knowledge to knowledge seekers.

13
C) Chanakya: Chanakya assists students in honing their skills by enrolling in long-term
courses with certification, which allows you to build a strong portfolio and resume, which
aids in job placement.

D) Drishyam: Drishyam assists students in developing and improving hands-on skills, which
aids in developing a strong mindset for the future and advancing in their careers.

14
E) Atmanirbhar: Aatmanirbhar assists people who want to work independently as an HR
professional. They would be trained and supported in the comfort of their own
homes. Talent Serve’s assistance in developing themselves for the future.

15
e. Key Operational Results:

a) More than 15000 aspirants have already been placed in various companies.

b) Talent Serve is a proud family of over 1000 businesses.

c) They have a team of over 300 Industry Experts.

d) They have collaborated with over 500 colleges across INDIA.

e) They have a 92 percent placement rate for aspirants with an average salary of 12 lac/annum
and a maximum salary of 45 lac/annum.

f) Amazon, IBM, Wipro, Accenture, Biju’s, Zomato, and many more are among their hiring
partners.

i. Overall Performance of the Company

a) They now have over a million customers and will have another 50 thousand before the end
of the year.

b) They have a 10% total growth rate.

f. Milestone Achieved

a) Talent Serve has helped over 100000 aspirants transform their lives.

b) More than 15000 aspirants have already been placed in various companies.

g. Award Received

a) They have received the Maharashtra Start-Up Award, as well as awards for training and
manpower, all of which are beneficial to our clients and the company.

16
 Chapter 3: DEPARTMENTAL STUDY

3.1 Department/ area of study:

The two key sections that make up Talent Serve are Management and Technology.

The management department is in charge of the entire company. Determining general

business strategies, planning, monitoring plan implementation, decision-making, leading the
staff, ensuring timeliness and disciplinary concerns are all tasks that the management
department does.

The term "technology department" refers to the division responsible for developing,
safeguarding, and storing the organization's electronic data as well as aiding all functional
areas with the usage of software and data management.

In my department of management, I work in General Management.

3.1.1 Activities of department/ Area under study

Management consists of below activities:

Finance
Operations
Instructors
HR
Mentors
Marketing/BDE

Technology consists of activities:

17
 Product enhancement
Data scientist
Website development

Marketing/business development activities:

 Market research: 3 research work were assigned
1) In which research was conducted to know the need and challenges faced by the modern job
seekers and professional in order to develop their career.
2) Data of 100 colleges was collected in order to have alliance with them in future.
3) Data of 50 coaching classes was collected for strategic partnership.

3.1.2 Documents maintained for planning, staffing, organizing and controlling purpose
by department

Planning:

The documents kept are highly fundamental and common to other businesses or industries,
such as excel sheets, tracking software, third-party software, time attendance sheets, etc.
The marketing processes, plan, content, proposal, and messaging-related materials that are
kept up to date aid in planning. In planning what type of document is required is first
enlisted.

Staffing:

o Hiring guide

o Budget for hiring

18
o Job profile

o Position description

o Selection standards

Directing:

o Research papers about marketing

o Documents for competitive analysis

o Service Specification Documents

o FAQ'S data

o Customer-facing manual

Controlling:

o Monitoring of marketing environment

o Taking customer reviews
o Study of the outcomes obtained

19
3.2 interdependence of department with other departments:

Marketing doesn't happen on its own.

Human resources provide the appropriate individuals to staff the marketing project.
Employees need to have the right skill set in order to improve customer service within the
business and satisfy consumer needs and wants, and HR satisfies these needs.

You need to have enough cash on hand to start a marketing campaign. Finance assists in
providing guidance and standards to ensure that profits are maximised and competitiveness
is maintained. In turn, marketing increases sales, which in turn generates profit for the
Talent Serve.

Talent Serve and other areas employ a similar approach. The financial division is in charge
of, among other things, adding to the total and keeping track of employee travel expenses.
Customer interaction, market research, and other tasks fall within the purview of the
marketing division. They share information with one another, just like the other
organisational departments.
20
 3.3 SWOT analysis of activities of department:

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is a
method for evaluating these four areas of our business.

In other words, what's happening inside and outside of your firm is examined in a SWOT
analysis together with internal and external issues. Therefore, let's understand the SWOT
analysis from the talent-serve perspectives. Some of these aspects will be within the control,
while others won't.

1) Strength:

 Large customer base with around million customer and more to be added in next few
months: When a business has a wide customer base, it benefits from things like being
recognised for excellent customer service, getting more referrals, and fostering loyalty, all
of which help the business grow.

21
 Over 300+ industry experts: Experts help us be more productive, provide stability, insight,
expand our network, attract talent, expand our clientele, can accompany us on the entire trip,
and offer flexibility.
 1000+ colleges’ network: Career advancement requires active professional networking.
Their network is a great place to find fresh viewpoints and concepts to support them in their
position. One of the main advantages of networking is the opportunity to share issues,
successes, and aspirations since it enables people to learn new perspectives they might not
have otherwise considered.
 Positive word-of-mouth: Positivity in the word-of-mouth regarding a brand is crucial for its
success. When considering a purchase, particularly one of a service online, individuals
frequently believe what others have to say.
 Knowledge of contemporary requirements: Due to individual differences, there will be a
wide range of consumer needs. The understanding of your products and services that your
personnel has will be something that every customer expects. They put a lot of effort into
comprehending the demands of their customers, which enables them to fulfil demands and
win over new clients.

2) Weakness:
 Lack of communication: Low productivity occurs when people lack the information or
knowledge, they believe they need. People tend to avoid situations where they can be
perceived as lacking knowledge, insight, or skill, which is a relatively simple explanation
for the phenomenon. Nobody wants to appear to be a total novice. And whether or not it is
justified, almost everyone fears being humiliated or made fun of.
 Not having proper functionality: Not Enough Coordination Especially when there is
improper functionality, the increasing importance of communication in organisations has
had a significant negative influence on the company's ability to attract and retain personnel.
 Lack of awareness: Self-awareness in talent serve tends to be oblivious of how their actions
and decisions affect the individuals they work with. Because of inconsistent behaviour, there
has been a lack of self-awareness. They can be viewed as ineffective as well. Especially
when they are required to perform twice as much labour.
 Brand Recognition: A great brand name requires a lot of effort, money, and resources to
develop; yet, the long-term costs of a bad brand name can be much higher. Even the highest-
quality product or service risks failure if sales, repeat business, and client loyalty are lost.

22
3) Opportunities:
 Utilize social media marketing and advertising to increase traffic as LinkedIn and Instagram
are popular among the target audience, which is job seekers.

 To increase market reach, form strategic partnerships with other colleges and experts: When
current, brand-loyal customers buy more of a company's service, higher market share can
aid in improving sales. As prospective new customers follow the lead of existing ones,
market share may also result in a company's overall customer base expanding. Increasing
market share can open up new possibilities and highlight a company's reputation.
 Increasing brand recognition: If a corporation invests in branding for their enterprise, they
can increase leads & business growth. One can enhance market share and sales by raising
brand awareness. It promotes repeat purchases, increases market share, and generates more
sales.

4) Threats:

 Higher expectations form consumer:

 Superior service from other providers
 Digital difficulties for both students and professionals

Chapter- 4: work assignments

4.1 Objectives:

For young individuals who wish to increase their chances of finding a job and kick-starting
their careers, internships provide a range of advantages. You may develop your portfolio,
get a taste of the working world, and network with people who can advance your career
through internships.

1) An attempt

Being exposed to a specific job, profession, or industry is one of the primary goals of an
internship. Even though we may have a notion of what a job entails, we won't know if it is
23
 what we thought it was, if we have the training and abilities to execute it, or if we like it
until we actually perform it.

2) Resume Development

When we seek for jobs, employers will find us more appealing if we have more experience
and successes. It doesn't necessarily follow that having an internship with a well-known
company or with a particular title will help us find a good job. Ask for responsibility,
explore for ways to fulfil goals, and make a difference where we work. Be prepared to put in
more time than is necessary, and request that they work in several divisions to broaden our
skill set.

3) Community Contacts

An internship's ability to help you network in the professional world. These folks can serve
as references, assist with projects once we are working somewhere else, or help you get
work in the future. Meet the individuals whose occupations we hope to have someday.
Inquiring about their professional backgrounds, how they got to where they are today, and if
they have any advice for us on how to sharpen our skills.

4) Possible Job

We have the chance to succeed and maybe even get hired by the company if we enjoy our
internship. Because they can judge a candidate's work ethic, abilities, inventiveness,
interpersonal skills, and general fit with a company, employers find it simpler to hire
someone they know. Increasing our chances of getting hired by the organisation by going
above and above what is required, becoming familiar with office politics, and making
friends with influential people.

5) Establishing Soft Skills

24
Soft talents are those that we can utilise in any workplace, regardless of the sector the
organisation operates in or the technology it employs. Soft skills include our capacity for
clear communication (both verbally and in writing), interpersonal aptitude, leadership skills,
and the capacity to comprehend and adhere to instructions, manage disagreements, arrive on
time, and deliver presentations. If we wish to enter management, soft skills are very crucial.
Through an internship, we may watch managers and employees at work and identify any
discrepancies in the ways that they lead, follow, and communicate.

6) Acquiring Work Experience

The more real-world experience we have, the more we elevate ourselves above young
graduates with no employment history. Along with specific jobs, we'll master the hard skills
required for many other types of jobs. We'll also study soft skills. Once we have experience,
prospective employers will not only be able to see it on our résumé, but they will also be
able to inquire about it during job interviews and when they check our references.

7) Studying Mistakes

Early in their careers, many successful people make a number of blunders, which makes
them less likely to repeat those errors as they go up the ladder. Making mistakes and
growing from them helps us become better performers since we now know to wa

4.2 Data of Work:

An internship is one of the main activities that is highly advised during our postgraduate
years. To increase your employability, especially as a business student, gaining job
experience is essential. I had an internship at a Talent serve for eight weeks. We had our
orientation session at the beginning of the week, where we were briefed and allocated
someone to shadow. We primarily took notes and were assigned quick errands to run while
we were shadowing.
There were the total 6 task given to us during our internship period which were:

GENERAL MANAGEMENT

Task 1: Understanding Indian Ed-tech sector – Research and blogging

Task 2: Social media awareness

25
 Task 3: Market Research- Collect the Data of 100 Students/Fresher/ PreFinal Year
Students.

Domain-Specific Work:

Task 4: Prepare a list of 100 Tier 2 /Tier 3 Tier 4 Colleges and their Point of Contact Email
ID and Contact Number

Task 5: Prepare a list of 50 Coaching Classes which are nearby to your location.

Task 6: Crowdfunding Charity Work

1) TASK 1: UNDERSTANDING INDIAN EDTECH SECTOR - RESEARCH AND

BLOGGING.

We concentrated on general activities during the first week in order to gain a customer's
viewpoint on the Indian EdTech Sector. And by "consumer," we refer to a well-informed
individual who would gather as much data as possible before making a choice.

The first duty for the week is to post a blog on LinkedIn about any of the subjects from the
provided pdf, along with the hashtag #talentserve.

My blog was on topic online education.

2) TASK 2: SOCIAL MEDIA AWARENESS:

Each one of us have always been a Social Media buzz. Social Media has become an integral
part of our lives.

We cannot stop ourselves from sharing our day-to-day activities, our lives and our
happiness. In this way, we are projecting our thinking which reflects some way or the other
on social media.

26
Why not showcase our small achievements on social media too?

Links for the pages are given below:

[1] Instagram: https://www.instagram.com/talentserve/?hl=en
[2] Facebook: https://m.facebook.com/talentserve/
[3] LinkedIn: https://in.linkedin.com/company/talentserve-india-pvt-ltd
[4] YouTube: https://m.youtube.com/channel/UCGiDUX3MdPYO-GJFCjzr_cw
[5] Twitter: https://twitter.com/talentserve

Helping people subscribe, follow and connect (at least 20 people across each platform)
which includes LinkedIn, Instagram, YouTube, Facebook and Twitter.

My work featured:

[1] Instagram: - 22

[2] LinkedIn: - 25
[3] Twitter: - 15
[4] Facebook: - 23
[5] YouTube: - 26

Task 3: Market Research- Collect the Data of 100 Students/Fresher/ Prefinal Year Students.

It was for understanding the problems they are facing and how they think about their career,
their goals, aspirations, and thing which concerns them regarding their career. In this task I
collected the data of 101 students for problem solving and understanding the need of the job
seekers.

For this we gone through google forms and circulated it in our different groups and online
platforms. i reached to 300+ students to fill the form out of which 101 students filled the
form before the guidelines assigned to us.

Domain-Specific Work:

27
Task 4: Prepare a list of 100 Tier 2 /Tier 3 Tier 4 Colleges and their Point of Contact Email
ID and Contact Number:

Under this task we collected the different information of the colleges which includes
institute name, website, email id, training and placement cell contact details. The data that
we collected was through online platform like Facebook, there website, google etc online
platforms and also through calling them.

I had collected the data of 100+ such colleges.

Task 5: Prepare a list of 50 Coaching Classes which are nearby to your location.

Under this task the coaching classes data were being collected through cold calling, face to
face meetings and through online platforms like Facebook, google etc.

I collected the data of around 53 colleges under the predetermined guidelines.

Task 6: Crowdfunding Charity Work

When it comes to giving it back to society, we always try to do something that can help
society with charity and our voluntary work. Generally, in most organisations, People take
this as the Last Option but In Talent Serve it is one important Primary Key Responsibility of
each and every team member to do so.

they wanted each one of us to support the Fundraising which can be contributed to multiple
NGOs e.g. Millaap, Simply Blood, Impact Guru etc. This comes under the CSR Initiative of
Talent Serve and they wanted all of us to support to get the minimum contribution or
maximum depending on our reach.

4.3 Analytical Study of Work:

BLOGGING:

1. Maintain Audience Engagement and Disseminate Useful Content:

Especially in an environment of intense competition, marketing your products and services

is difficult. The blog is useful during those times. It assists you in creating a multimedia
image of your business, maintains audience attention, and promotes it. Consider advertising
our interviews, podcasts, videos, and other content on our blog. These kinds of articles are
28
helpful to our readers and make for excellent website material. Quality of our postings as a
whole is the most important factor.

2. Attract fresh customers and prospects

In talent serve, one of the most crucial components of our marketing strategy to boost traffic
to our website is blogging and producing pertinent material. Blog postings may be a very
effective strategy for increasing brand visibility when used in conjunction with SEO tactics
like keywords, titles, Meta descriptions, and others. Every time we publish a new blog, we
also expand our website by adding a new page. Due to the fact that it offers Google and
other search engines an incentive to revisit our website in search of fresh content to index,
this greatly aids SEO.

3. Spread the Word About a Community Focused on Your Organization

Using a blog to promote our services and develop enduring relationships with potential
customers is the ideal strategy. Promote our blogs on social media to reach a larger audience
and create a community around our topics, company insights, and viewpoint. When we
share a blog on social media and attract new users to our website, we'll start to notice just
how much traction a blog can generate.

4. Promote While Distributing Meaningful Content

Research reveals that as opposed to the conventional "purchase now" goal, almost 80% of
businesses prefer to have an advertisement in the form of a series of articles. Additionally,
consumers are growing weary of traditional forms of advertising and marketing, therefore
innovative ways to showcase our services are essential in today's competitive business
environment.

5. Enhance audience trust

Blogs increase the level of trust that our audience has in our business or organisation
because people believe the written word. ensuring that our information is accurate and
informative, fostering conversation and knowledge exchange, and witnessing a boost in
brand confidence.

29
 For e.g. By posting a blog on online education i reached to around 870+ impressions on
LinkedIn.

TASK 2: SOCIAL MEDIA AWARENESS:

This task in talent serve was basically done for following reasons:

1. Raising brand recognition

Platforms like Facebook, Instagram, or Twitter are ideal places to reach new and highly
targeted potential clients because more than half of the world's population uses social media.

2. Generate leads

Potential clients can demonstrate interest in our company and our products via social media
in a simple and low-commitment manner. Since generating leads is one of social media's
key economic advantages, several social networks now provide advertising formats made
particularly for doing so.

3. Enhance sales

Our social media platforms are an essential component of our sales funnel, which is the
procedure by which a new contact turns into a client. Social networks will be more crucial
for product search and e-commerce as social media usage among users rises and social sales
tools develop.

4. promote content

An excellent method to expand our audience and demonstrate our knowledge is to promote
our material on social media. This will expose new individuals to our insightful, well-
researched work.

5. Engagement of clients and viewers

Through social networks, we can communicate directly with our clients and supporters, and
they can do the same for our company. Social media allows for two-way communication as
opposed to traditional media, which only allows for one-way communication.

Customers and followers must be engaged if we want them to be as well. Maintain an active
presence and reply to queries and comments on our own social media posts in a style that
represents our brand.

30
 Task 3: Market Research- Collect the Data of 100 Students/Fresher/ Prefinal Year Students.

1. Understand our customers better

There are times when business owners require more precise data on the size of their market,
their target clients, and the most effective ways to approach them. We recently finished
research for a job seeker where information was gathered to determine the knowledge and
abilities that students are lacking.

2. It Aids in Competition Understanding

Making our products, services, and marketing stand out requires understanding your rivals
and what they have to offer. The ability to set competitive prices is undoubtedly a result of
research, but it also allows us to improve our operations by allowing us to monitor our
competitors.

3. It Advances Our Company

Every small business owner wants to expand their enterprise, but many are unsure of how to
get started. For any form of product development, launch, or business expansion, research is
our best tool. 

4. Identify new opportunities

We can find potential new market opportunities for our business with the use of market
research. It can assist in determining potential geographic areas for growth and/or gauge
how ready the market is for our newest goods or services.

Our research work provided the information on subjects like:

Demographics thinking

Market dynamics

General information about the industry

Task 4 and 5: data collection

This task was done in talent serve for following purpose:

1. we can learn more about our customers by collecting data.

2. Having a greater understanding of what matters to our customers.

31
 3. To create better automated marketing programmes that more precisely address their top
problems as both persons and businesses, we segment our prospects and customers.
4. helps to make better judgments by enabling data-supported decisions.
5. enhances reporting and forecasting, enabling a company's long-term outlooks to be more
precise.
6. To increase the company, reach.

Task 6: Crowdfunding Charity Work

Funding is essential because it allows NGOs to exist and keeps their operations going. All
things considered, it is a crucial factor since without sufficient money, NGOs would be
unable to achieve their goals and actualize their vision. However, obtaining financing for an
NGO's support can also become into a goal in and of itself, causing them to veer from their
original goals and possibly abandon their missions entirely.

4.4 Conclusion:

1. Management of time
A proper time management strategy will lessen the likelihood of confronting missed
deadlines because overall technicians and programmers are constantly pressed for time and
have a full agenda. We may complete our assignments quickly and adhere to our timetables

32
 with the help of smart time management. Scheduling allows us to plan ahead and saves
time, which helps us do more.

2. Communication among co-workers:

To build a solid organisation in the workplace, collaboration is essential. In order for the
organisation as a whole to achieve its goals, teamwork is also crucial. Consequently, sharing
and communication are crucial in the workplace. So instead of working alone, we should
appreciate one another at work and work as a team. The reason for this is because working
as a team rather than alone makes it simpler to accomplish our goals.

In conclusion, this internship has been a fantastic and fruitful experience. I can say that my
experience working at Talent Serve has taught me a lot. Without a doubt, there are some
management-related shortcomings in my work that could be fixed given enough time. I
think the time I spent learning about it and doing the research was well worth it and helped
us find a workable solution. Time management abilities and self-motivation are the two key
things I've come to realise are crucial.

4.5 Suggestions:

Keep in Touch with the Students Directly

Keep your communication and contact with the pupils a priority. The managers of various
departments can be connected with and used as a resource in one of the finest ways for
33
businesses to accomplish this. Assist Career Services in letting students know when you'll
be on campus. Make your point known and understandable. Make it simple for students to
contact you if you are seeking for interns or have openings. Ensure that all channels of
contact are open and that students may reach you immediately for information.

Learn About Your Interns

Spend some time getting to know each of your interns before any work gets started. Find out
why they are working for your organisation, what their professional aspirations are, and
what they intend to accomplish while there. By doing so, you'll be better able to
comprehend their goals and choose how you might support them during your internship.
You should take advantage of this chance to communicate your expectations to them.

Important Work
Give your interns the chance to work on projects that matter and improve the bottom line.
Make them work on actual tasks, real issues, and genuine company challenges. If they are
given the opportunity to further develop and use their current abilities while performing
important work, they will get more out of their time with your organisation. In fact,
according to previous research, 84 percent of students thought it was very important to have
the chance to use newly acquired job-specific abilities. Your company's genuine problems
will be solved by interns in front of you, and who knows? They might see something you
hadn't previously.

Put Development Front and Centre

How are you preparing people to work full-time, should be the question you're asking
yourself? An internship is a two-month chance to get to know these individuals, educate
them, and mould them into the kind of employees you desire. Concentrate on helping your
interns grow because it will greatly affect the kind of worker, they end up being.

Engagement of Interns
During their time working with you, make sure your interns are engaged. Maintain their
involvement, give them a sense of value, and make the time you invest worthwhile. Don't
just assign them a task and shut the door. Make plans for various initiatives with specific
34
 goals in mind. Place them in the centre of the business and allow them to take part in all
operations. You will always get greater work and better outcomes from an intern who is
motivated.

Providing criticism
Keep in mind that these interns are in your organisation to gain knowledge and expand their
skills. The easiest method for them to do that is by getting organised input from you. Focus
on assisting their improvement while being sincere and helpful. Interns are searching for
criticism. They're there to pick the brains of actual business experts.

Keep in Touch
After an intern leaves, keep in touch with them. If you thought they might be a good fit for
the business, let them know about upcoming possibilities and openings for new positions.
Keep lines of communication open and let them know that you are always available. This
person might work for us in the future. Behave with them as if they were already a part of
the workplace family.

4.6 Expected outcomes:

35
Obtained beneficial job experience
Examine employment options with a competitive edge.
Enhance and develop your talents
Connect with experts in the field
gain assurance
Step up and get a job
Sync up theory and application
Recognize the value of labour and its role in the economy.
Create the work habits and mindsets required for career success.
Developing our interpersonal, communication, and other crucial abilities.
meets our personal goals and interests.
Practice of Direct Employer Contact Intercultural communication and language skills
Networking and Developing Your Future Career.

References:

o https://www.talentserve.org/
36
o https://corporatefinanceinstitute.com/

o https://www.volumetree.com/

o www.mindtools.com/pages/article/newTMC_05.htm#:~:text=SWOT%20stand

o https://en.wikipedia.org/wiki/SWOT_analysis

o https://www.techtarget.com/searchcio/definition/SWOT-analysis-strengthsweaknesses-
opportunities-and-threats-analysis

o https://elearningindustry.com/

o https://www.gminsights.com/industry-analysis/elearning-market-size

ohttps://www.alliedmarketresearch.com/e-learning-marketA06253#:~:text=The%20global
%20e%2Dlearning%20market,or%20any%20o

ther%20electronic%20mode.

o https://analysis.technavio.com/e-learning-industry-analysis-research

o https://www.businesswire.com/news/home/20211018005498/en/TheWorldwide-E-
Learning-Industry-is-Expected-to-Reach-457.8-Billion-by2026---ResearchAndMarkets.com

ohttps://www.shrm.org/resourcesandtools/tools-andsamples/toolkits/pages/
understandingorganizationalstructures.aspx

ohttps://www.investopedia.com/terms/o/organizationalstructure.asp#:~:text=An
%20organizational%20structure%20is%20a,between

o https://www.simplilearn.com/financial-performance-rar21-article

o https://www.slideshare.net/AbrahamJoseph1/organisational-study-report

o https://www.samewave.com/

o https://smallbusiness.chron.com/

o https://learning.shine.com/

o https://www.livecareer.com/resume/objectives/training-development/intern

o https://work.chron.com/objectives-internship-1521.html

o https://veena15.weebly.com/findings-and-recommendation.html

o https://webocreation.com/blog/internship-report-prepared-rupak-nepali/

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o https://nactateachers.org/attachments/article/703/Allen_Zimmerman_NACTA

_Journal_June_1996.pdf

o https://solael.gitbooks.io/internship-report/content/Conclusion/index.html

Annexures

Questionnaire:

38
 Study on Career Planning and Development
This research is been conducted to understand the problems Fresher/ Prefinal Year
Students are

facing and how they think about their career, their goals, aspirations, and thing
which concerns them

regarding their career

1. Candidate / Student Name *

______________________________________

2. Qualification *

______________________________

3. College Name *

_______________________________

4. Contact Number *

________________________________

5. E-Mail ID *

_________________________________

6. What do you aspire to do in your career? *

_________________________________________________________
_________________________________________________________
_________________________________________________________
__________________

7. Where do you see yourselves in next 5 years? *

39
 __________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
____________________________

8. What are your strength? *

9. What are your weakness? *

10. What concerns you about your career goals? *

11. Scale of 1 to 10, how much you are job ready/ corporate culture ready? *

40
12. Are you multitasker?
Mark only one oval.
Yes

No

Other ________________________

13. Are you versatile and adapt to any situation? *

Mark only one oval.

Yes

No

14. How good you are to handle pressure?

Mark only one oval.
1 2 3 4 5

15. What is your highest qualifications?

____________________________________________

16. What is your expected ctc?

______________________________________________

41