Uptime

India March 2011

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Allocating Data Center Energy Costs and Carbon to IT Users

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Get your free IT carbon assessment guide TODAY and enter to win 1 of 50 APC water bottles.
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Does HVAC jargon make you freeze up?

Think Tank
Talk the talk with your FREE dictionary of cooling terms
High-density computing is becoming the norm in todays data centres. And so is the rising heat that comes with it, making heat removal one of your major priorities. Safeguard your availability by learning how to talk to facilities personnel, engineers, and contractors about cooling and air conditioning. In our FREE dictionary, we explain cooling terms in a common language. This guide is a musthave reference if youre trying to get a handle on your data centres heat!

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Win 1 of 5 cool, lightweight performance jackets Explaination of Cooling
Complete promotion terms and conditions available online. and Air Conditioning Terminology for IT Professionals
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Whats the important difference?

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APC White Papers:

Trust us to explain watts and volt-amps so you can avoid UPS sizing errors.
Every UPS uses power expressed in watts or volt-amps. You might think power is power is power But there is an important difference between the real power of watts and the apparent power of volt-amps. In fact, not knowing the difference can cost you. In White Paper #15, Watts & Volt-Amps: Powerful Confusion, the trusted experts at APC by Schneider Electric explain the difference in easy terms. This quick overview helps you avoid costly and unnecessary UPS sizing errors.

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Uptime
PUBLISHER MAnAgIng EDITOR PRODUcTIOn MAnAgER PUBLIcATIOn ASSEMBLY PRInT & DISTRIBUTIOn DATABASE MAnAgER Chris Carroll Zhang JingJing Emily Kathleen Cournoyer Angela Medici JiLi-Lucky Xu

Today, IT is an integral part of business strategy

Thanks to the new APC by Schneider Electric InfraStruxure Our data centers mean business! What do we mean? Only the APC by Schneider Electric InfraStruxure solution enables to align your IT to your business needs. So now your IT can change as quickly as business itself. Need to deploy new servers quickly? No problem. Need to set up a highdensity zone? Again, weve got you covered. New InfraStruxure advancements make this up-to-the-minute adaptability and flexibility possible. For example, if you require more cooling capacity but dont have the IT floor space, you can add our new overhead InRow cooling units. Or if power is on your list, our modular three-phase PDUs bring power to the rack level in a snap! Finally, the new InfraStruxure Management Suite software gives you greater visibility and control across your data center infrastructure so you can plan and manage better than ever before. Accordingly, you now are an integral part of your companys decision-making process!

Peng-James Mu

COnTACT Us We want your feedback! Send questions and comments to: APC INDIA #27, Lavelle Road Bangalore 560001 India Ph: 1800-4254-877/272 Fax: 080-2221 3816

TO sUBsCrIBe FOr Free: Visit www.apc.com/subscriptions

TO UnsUBsCrIBe Or UPDATe InFOrmATIOn: Visit www.apc.com/subscriptions Please have the following information available: n Back cover of the magazine n ID # located in the lower left corner n Last name APC by Schneider Electric reserves the right to end, alter or suspend any promotion, contest or giveaway found within Uptime magazines, any APC Web site or any Company material at any time without notice. Promotional items are delivered subject to availability. Uptime is published four times a year by APC by Schneider Electric. All pricing is subject to change without notice. 2011 Schneider Electric. All rights reserved. All trademarks in this publication are property of their respective owners.

Sincerely,

Shrinivas Chebbi Country General Manager & Vice President - India

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were sorry

sed clo

No ones IT equipment is immune to threats

Learn how to defend your critical assets today!
Whether your server room or data center is plagued with power problems or youve been lucky enough to avoid any major equipment failures, downtime, or software and data corruption so far, your assets are always at risk. And that means these potentially damaging disturbances pose a substantial threat to your bottom line. White Paper #18, The Seven Types of Power Problems, features cant-miss tips on how you can protect your critical equipment from the most common power problems. Youll learn what can cause these power disturbances and what steps you can take to safeguard your equipment from damaging power quality problems.

Download our FREE white paper...

and enter to win 1 of 5 binary clocks!
Complete promotion terms and conditions are available online.

The Seven Types of Power Problems

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Today, cooling HD hot spots is easy with the InRow SC cooling system.
now integrating HD applications costs less! How do I handle high-density hot spots without straining my IT budget? Thats the question plaguing data center managers tasked with managing thermal loads. Now theres a costeffective solution: the new InRow SC System from APC by Schneider Electric. This system is a discounted, prepackaged rackbased cooling solution for any IT environment. Each package includes an InRow SC precision cooling unit (up to 7kW capacity), a next-generation NetShelter SX rack enclosure, the APC Rack Air Containment system, and front and rear containment options. A fully redundant system is available as well. Bundled for cost savings, its the perfect cooling solution in todays challenging economy. Its also the simplified way of getting a pre-validated precision cooling solution you can deploy easily in your existing IT environmentwithout the expense of a new buildout or the hassle of having to specify proper cooling. This one-stop shopping package solves your biggest high-density integration challenges quickly, simply, and, most important, cost-effectively. One-stop shopping server room/network closet solutions No longer do you have to grapple with the complexities and costs of cooling specifications. This plug-and-play, rack-based cooling solution in a box has been pre-engineered to contain the proper mix of cooling, containment, and rack space to create a stable, isolated environmental capsule for IT equipment in even less than ideal locations. Whats more, the InRow SC System safeguards your availability by keeping IT equipment in an isolated cocoon, safe from overheating.

NetShelter SX Rack Enclosure

InRow SC

Rack Air Containment

easy, cost-effective deployment This discounted solution does not require any mechanical engineering to your existing space. This means theres no need for integrating a remote heat exchanger, running refrigerant lines, or supplying chilled water accessall of which could tax your IT budget. You can use the InRow SC System either as the foundational building block of a future-proof IT room infrastructure, or as an easily deployable retrofit solution for seamless growth within your existing configuration. The InRow SC System: its truly the total costeffective, end-to-end solution for your server room or network closet!

Avoid the hassle of proper cooling specifications! The discounted APc InRow Sc System integrates a rack enclosure, InRow cooling, and thermal containment as a cost-effective rack-based cooling solution in a box.

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What does it cost to find out your carbon footprint? Nothing.

Introducing a simple, no-cost approach to determining IT energy use.
Scrutinize any data center, and chances are youll discover energy waste across your IT systems and infrastructure. Since IT-related energy use has skyrocketed, legacy data centers are financially and environmentally tasked with finding out where to cut those unnecessary energy costs. But first you must determine your data centers carbon footprint to see where IT is consuming energy. APC by Schneider Electrics white paper Allocating Data Center Energy Costs and Carbon to IT Users reveals an easy way to take this essential step.

Take the first step

with Allocating Data Center Energy Costs and Carbon to IT Users and enter to win a water bottle.
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Allocating Data Center Energy Costs and Carbon to IT Users

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A review of recent expert analysis of the IT industry revealed that green IT adoptions and energy management will remain at the forefront of industry concerns throughout 2011. What is driving this forecast? Data center power consumption and energy costs. As a result, businesses now regard IT as a crucial part of business strategy, in turn scrutinizing the relationship between risk management, cost, and data center operations.

Whats IT facing in

Lets hear what the industry analysts have to say

Ever-increasing rack densities
Lets take a quick look at whats driving this forecast. In IDCs Datacenter Energy Management: How Rising Costs, High Density, and Virtualization Are Making Energy Management a Requirement for IT Availability (Doc.#223004, April 2010), analyst Jed Scaramella points out that rack densities are increasing. He notes, To keep pace with the business demand of expanding workloads and higher levels of availability, IT organizations must deploy additional server systems. As datacenter space is relatively expensive and building out new capacity can be extremely cost prohibitive, customers have had to deploy more systems within their existing floor and rack space. The result? Higher and higher densities from the industry changeover to blade servers. Specifically, in 2000, the average rack U per server was 2.29U, which decreased by 34.1 percent to 1.51U in 2009. As business continue to roll out blade servers, IDC predicts that this figure will decrease even more (by 11.2 percent) to 1.34 by 2014. How does this technological adoption affect densities? Today, there is an average of 16 servers per rack (a 50 percent increase from 2000); by 2014, that average will climb to 18 servers per rack.

Rising to the challenge

Needless to say, such high-density environments create energy use and management challenges, especially given that the average data center is 15 years old and that the average kilowatt per rack has skyrocketed from 2-3 kW in these data centers early

Energy consumption caused by such high densities quickly is becoming a top concern.

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years to 8-12 kW today (IDC, Datacenter Energy Management).

The once-rigid line between IT and the business is fading.

Energy consumption caused by such high densities therefore quickly is becoming a top concern. [D] ata center energy costs are rising faster than any other cost element, notes Gartner analyst Rakesh Kumar in Data Center Infrastructure Management: The Benefits of an Integrated Energy Management Software Approach (April 26, 2010). He adds that, [T]he problem is likely to get worse during the next few years as more organizations grow their technology infrastructures. Fortunately, there are ways to address the power and cooling challenges and costs that come with such high densities. Enter the world of Green IT and proactive energy monitoring and management. The energy efficiency forecast looks bright as companies continue to adopt carbon and energy management software systems to help reduce energy use and associated costs through better monitoring and management. According to a July 2010 independent report from Forrester Research, Inc., Market Update: The State Of Green IT Adoption, Q2 2010 by Daniel Krauss (with Christopher Mines and Charles Green), enterprise carbon and energy management (ECEM) systems are in place at nearly 20 percent of survey respondents. Forrester believes the growing role of IT in enabling green business processes will create significant new growth opportunities for vendors and service providers in 2010 and beyond. Seventeen percent of survey respondents are planning to implement an ECEM system in 2010 or 2011 and another 10 percent after 2011.

Gartners Kumar emphasizes the importance of an integrated approach to energy management. He explains, An integrated energy management software policy is essential for operating modern data centers, whether they are internal, hosting, or cloud service sites. He elaborates that such an integrated approach results in operational cost savings, operational efficiency, better capacity management and planning, and regulatory compliance. Where does this lead IT? To a world in which the oncerigid line between IT and the business is fading. As businesses turn to IT for better energy management, they are affirming the idea that IT no longer can operate in a vacuum. Instead, IT is fast becoming an integral part of the business strategy itself. As Gartner observes, 2010 heralds the beginning of change in many processes as organizations respond to the aftermath of the Great Recession. These changes offer enterprises the opportunity to leverage information technology toward significant business growth and continued optimization of business operations (New Normal Business Demands New Focus on Innovation, Cost, Risk Management and Governance, August 20, 2010). In 2011, the importance of aligning IT with business needs most certainly will continue to increase.

Integrated energy management software

The APC by Schneider Electric InfraStruxure Management Software porfolio, which comprises InfraStruxure Central and InfraStruxure Operations software, uniquely gives data center managers endto-end visibility across their traditional IT space and facilities. Such a view enables streamlined energy monitoring and management. Learn more at www.apc.com

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Think Tank

FREE Fuel for Your

APC White Papers:

VoIP, power, and cooling all go hand in hand.

Power

VoIP

Cooling

Find out what power and cooling your VoIP needs in our FREE GUIDE.
If youre deploying Voice over IP (VoIP), you need highpower switches, routers, and a UPS with a long runtime to get high availability. You also need proper cooling and airflow to ensure continuous operation. APC by Schneider Electrics expert Power and Cooling for VoIP and IP Telephony Applications white paper explains best practices for planning power and cooling in wiring closets or wiring rooms. It also features strategies for cost-effective upgrades and new builds.

Discover the industrys best practices for VoIP.

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Complete promotion terms and conditions available online. Power and Cooling for VoIP and IP Telephony Applications

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Now, align your IT capabilities to your business needs

With Next Generation InfraStruxure, our data centers mean business!

Turn any room into a world-class data center

Extend the life of your data center

Step-and-repeat modular architecture for large data centers

Only InfraStruxure allows your IT to move at the speed of business itself!

Only APC by schneider electricTm InfrastruxureTm adapts quickly to your unique business needs If your business is like most businesses, its needs are dynamic and can change throughout the year. Perhaps it is facing ever-expanding customer or inventory databases? Or your company just acquired a new company? Your executive management may be excited about seeing a successful business strategy come to fruition. But as the IT manager, you know that your existing data center infrastructure realistically may not be able to handle your up-to-the-minute business needs or technology requirementseven while the business strategy theoretically can. Introducing the latest APC by schneider electric Infrastruxure solution Thats where APC by Schneider Electric steps in with its industry-leading data center expertise and infrastructure architecture. Now, our latest, most advanced APC InfraStruxure solution enables you to align your IT specifically to your changing business needs, positioning you as an integral part of your companys decision-making process.

As the industrys one-of-a-kind scalable, adaptable, and on-demand data center architecture, the InfraStruxure solution ensures that your data center can adapt easily, efficiently, and, perhaps most important, to your business, quickly. In fact, only InfraStruxure allows your IT to move at the speed of business itself! Consider this scenario: suppose you need to add new servers to accommodate updated applications. Or you hope to set up different servers for recently realigned business units. In the past, you as an IT person would have had limited visibility to how much power and cooling capacity you had outside the traditional IT space to take on such changes. Determining your power and cooling capacity at the facilities level most likely would have taken weeks, as well as much back-and-forth between facilities and IT. Now, with the Next Generation APC by Schneider Electric InfraStruxure solution, you can see right down to the power outlet level in real time to determine from your IT management view whether there is enough power redundancy level, cooling,

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rack space, and weight support to add servers. And you can better right-size your physical infrastructure to optimize energy efficiency while minimizing costs. As part of the upgraded InfraStruxure solution, InfraStruxure Management portfolio gives you this end-to-end view of your data center so your IT decisions can be strategic business decisions as well (e.g., aligning your power and cooling buffer levels with your risk tolerance comfort level).

Newly introduced components are compatible with your existing solution Components are auto-discovered and configured by the out-of-the-box management system Available hot-swap modules can be redeployed in other solutions With todays fast, efficient, and high-performance Next Generation InfraStruxure solution, APC by Schneider Electric data centers mean business!

From design to online in no time

Combined with InfraStruxure design tools, our planning and trade-off software helps you make IT-related business decisions up front in a matter of minutes instead of months. You can make informed decisions related to redundancy, efficiency, cost levels, and density levels to ensure IT is in full support and alignment with the business. Whats more, once youve settled on fundamental design parameters, you now can deploy your data center infrastructure just as quicklyregardless of whether a retrofit or a completely new build is the route you need to take.

Todays InfraStruxure advancements

APC InfraStruxure has always been an advanced data center solution. But it has evolved to include the following:
The first fully modular three-phase power distribution unit (PDU). This PDU delivers ultra-high efficiency, advanced flexibility, and right-sized scalability where todays data centers need it most: at the rack level. Overhead InRow cooling units. InRow OA cools at the row level overhead using the pumped refrigerant, R134a, instead of chilled water. The unit is installed above the hot aisle so it frees up floor space, giving you greater flexibility as you plan your high-density zones. It also gives you increased cooling capacity. It captures up to 27 kW of hot IT exhaust air at the source, neutralizes it, and discharges cool air to the IT environment. The Symmetra PX 100 kW (for NAM and LAM). Providing up to 100 kW of hotscalable power protection, runtime, and power distribution, the Symmetra PX 100 kW is ideal for small and medium data centers that need more power within a smaller footprint.

Engineered as an integrated system next generation InfraStruxure delivers a 25 percent increase in power and cooling capacity with a 15 percent smaller footprint while reducing cost by 15 percent.
There are several reasons why roll-out is so fast. First, only InfraStruxure is a true modular architecture. Not only can you scale your architecture to what your business actually needs at any given time; you essentially can plug and play the installation. Uniquely engineered as an integrated system with modular power, power distribution, closecoupled cooling, security, integrated monitoring, and management, InfraStruxure is a complete architecture that enables customized solutions. Open architecture capabilities deliver any-ITvendor compatibility, affording you the flexibility and adaptability you need for speedy deployment. As a system, it provides the following additional benefits: Everything ships together as a complete system

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The perfect UPS revealed exclusively for you!

APC by Schneider Electrics UPS Selector Tool matches the right UPS to your specific needs.
Everyone has unique UPS needs. Whether you need power protection for your PC, workstation, or server room, we can help you determine the right UPS solution with our easy-to-use online UPS Selector Tool. This tool will estimate your power requirements, allow you to specify your required runtime and other options, and recommend a single UPS solution. Servers, telecommunication, storage arrays, and any other devices can be configured together to give you a solution that will protect all your equipment!

Discover what UPS solution you need

and enter to win 1 of 20 mp3 speakers.

Complete promotion terms and conditions available online.

Switched outlet groups

Now, get more control over your power!

Introducing switched outlet groups for APC Smart-UPS
Increased flexibility and manageability
There are many reasons why the the latest Smart-UPS is so advanced. One of those reasons is the switched outlet group feature. Switched outlet groups are load groups that can be controlled separately from the UPS, giving you greater flexibility and manageability of your protected equipment. Managed via the LCD, Network Management Card, or PowerChute software, switched outlet groups can be configured and controlled either locally or remotely. Standard models above 750VA come with one such group, and the extended-run models have one to three load groups.

Reboot without cycling the entire UPS!

And hung equipment? No problem! The switched outlet group feature allows you to reboot hung equipment remotely without rebooting the entire UPS, again preserving your mission-critical availability. This ability to reboot without cycling the entire UPS makes switched outlets groups a particularly great feature for wiring closets. Switched outlet groups: yet another reason why choosing the APC Smart-UPS is a smart business decision!

Switched outlet groups

Increase flexibility and manageability of protected equipment Allow for sequenced start-up Conserve battery capacity in extended outages Address some situations remotely Reboot hung equipment without cycling entire UPS

Strategic load shedding

This feature lets you save your runtime for more critical loads should the Smart-UPS unit switch to backup power. Since you now can configure the sequence your equipment shuts down so important servers stay online longer, you have greater control of your availability. If you do notice that a UPS has only minimal runtime remaining, you could drop an idle group (e.g., a print server) to keep a more mission-critical server online longer. On the flipside, start ups can also be sequenced strategically. This capability allows you to power on the server first and then storage devices and/ or network devices, ensuring that the proper communications path is established first.

DIsCOver the Smart-UPS at

www.apc.com/smartups

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White Papers To Go!

Download and listen to APC White Paper podcasts and enter to win a FREE iPod nano!
You need the latest white paper research on cooling high-density servers, fast. Weve got it on podcast, available for download free so you can listen when and where you want.

Now Playing

In APC White Paper 42, 10 Steps to Solving Cooling Problems Caused by High-Density Server Deployment, youll learn:
How a simple piece of plastic could decrease server temps by up to 22F /5.6C. Three ways to dramatically improve your cooling without spending a cent. Why hot aisles DO belong in your data centre. How a simple rack device can increase cooling performance by up to 300 per cent. Vendors are designing servers that demand more than 20 kW of cooling per rack, while most data centres are designed to cool an average of roughly 2 kW per rack. Our white paper podcast resolves the challenge. Listen on the go and youll have a 10-step approach for increasing cooling efficiency, cooling capacity, and power density in existing data centres.

WIN an iPod nano!

Visit our APC White Paper podcast download page before 31 July 2011 and youre automatically entered to WIN 1 of 20 iPod nano players!
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Does HVAC jargon make you freeze up?

Demystify all the cooling terms you need to know. WIN 1 of 5 cool, lightweight performance jackets!
Explanation of Cooling and Air Conditioning Terminology for IT Professionals
> Executive Summary
Contents
1 2 7 7 9 10

Trust us to explain watts and volt-amps so you can avoid UPS sizing errors
YES, you can learn the crucial difference TODAY and be entered to WIN 1 of 3 320GB external hard drives.
Details on Page 1
Watts and Volt-Amps Powerful Confusion

> Executive Summary

Contents

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No ones IT equipment is immune to threats

Download our FREE white paper... and enter to WIN 1 of 5 binary clocks!
The Seven Types of Power Problems

The perfect UPS revealed exclusively for you!

Discover what UPS solution you need and enter to WIN 1 of 20 mp3 speakers.

> Executive summary

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