Phuc Kieu Ly Nguyen

jakanguyen.baha@gmail.com 35/28/22 Ngô Sĩ Liên, Khánh Hải, Ninh Hải Ninh Thuận

Education Skills
Management Information System Mar 2013 - Mar 2017 Problem Solving
University of Economics and Law, Ho Chi Minh

Management Skills

Employment Specialized Industry

Digital Marketing Manager Jun 2019 - Present Knowledge
BELGROUP, Ho Chi Minh
Working directly with marketing, product, engineering, and sales
Computer Science and
teams while taking full responsibility for important initiatives and
Programming
strategies.
Maintain alignment with the product marketers, content Management and leadership
marketers, and editorial calendar to ensure that ad copy and skills
spend are consistent with quarterly goals and targets. This
includes overseeing and delivering campaign set-up, keyword Teamworking skills
research/build-outs, ad copywriting, A/B testing, bid
management, landing page selection, performance monitoring,
budget pacing, and conversion optimization.
Work together with the Consumer Growth digital team to Languages
enhance the functionality and content of all drive-to-web
English
initiatives.

Digital Marketer May 2017 - Mar 2019

Dale Carnegie Vietnam, Ho Chi Minh Chinese
In charge of creating and executing marketing plans to increase
brand recognition and lead generation. French
Implement and improve marketing initiatives across Google and
a number of social media channels (Facebook, Instagram,
TikTok, etc)
Make co-marketing and collaboration plans.
Track performance and improve the website's usability by
making suggestions for SEO and doing A/B tests on the site's
content and messaging.
Install, run, evaluate, and improve the eCRM software
Create the appropriate creatives for use and provide
performance marketing objectives to deliver the appropriate
ROAS/ROI for the company.