Jubail industrial College

Department of Business Administration

Semester 441
Assignment No.: 1 Section No.:
Course Code: BUS 231 Course Name: Principles of Marketing
Student Name Student ID
1.
2.
3.
4.

Instructions:
 1. The assignment is a Report Writing.
2. Number of students in a group: 5-6
3. Each group must choose one existing product which has a scope/potential
modification.
4. Write a report discussing the following:
a. Describe the product, its features, usage...ets. .5 mark
b. Justify the need for the modification. 1 mark
c. The type of modification, how to modify the product, and evaluate its competitive
advantage. 3 marks
d. Specify the target market and targeting strategy. 1 mark
e. Predict the possible risks and obstacles you might encounter while implementing
the modification. 1 mark
f. Develop SWOT analysis for the product modified. 2 mark
g. Discuss the marketing mix variables for the product modified. 1 mark

Note:
1. The report must be in your own words. Citation is required as a reference.
2. Plagiarism is not accepted.
3. Please consider that your group will be the same for assignment 2.
4. Submission via Blackboard (no hardcopies) and it should include one document arranged
as the following:
a. Cover page
b. Report

- Name of the file should be labeled as the following: [BUS 231/Group #/Sec #]
Student who do not name the file as the label above will lose 0.5 mark.
5. Format: All the assignments must be neatly typed, justify the text, use font: Times New
Roman, font size 12, and line spacing: 1.5) (500-1,000 words) (.5 mark)
6. Due Date for submission: Week 7-Tuesday 12:00 pm afternoon