Assignment 4.

2
PRODUCT AND SERVICE DESIGN

Critical Thinking Exercise

1. A number of fast-food chains, after their success with offering their customers fresh salads, and
inan effort to downplay the image of selling unhealthy food, began adding fresh fruit plates to
their menus. At about the same time, and seemingly in direct conflict with this “healthy”
strategy, several other fast-food chains began offering fat- and calorie-laden items to their
menus. Compare thesetwo widely different approaches, and predict the chances of each one’s
success. Name some otherproducts that are popular, despite known health risks.

 The blatant food marketing and promotion techniques used by chains to provide high
calorie and fat menus attract both children and teenagers. Given that they spend a
significant amount of their own money each year, as well as future adult consumers,
advertising is drawn to serving young people as consumers. Youth are expected to spend
$140 billion per year. Minors under the age of 12 invest an additional $25 billion per hour, but
$200 billion more years could be influenced. Numerous studies have conclusively
demonstrated that today's children and adolescent teenagers' eating habits are unhealthy
and do not correspond to national dietary goals.
There is also a data on food consumption patterns over the previous two decades which
indicates a shift. Teens and children eat more meals away from home, consume more soda,
and snack more frequently. Children are consuming approximately 50% of their calories
from fat (32%) or added sugar (20%). If I had to guess the likelihood of each, I'd probably go
with the method that targets children and teenagers. Once attained, children are targeted in
both direct and indirect ways, including brand recognition, and targeting begins at a young
age. These are bets that the future client will make unhealthy eating choices if no one
intervenes in the development and implementation of policies pertaining to marketing and
advertising to children. Despite the fact that dairy products are high in health risks, some
vegans continue to use them.

2. Think of a new or revised product or service that you would like to see on the market. Discuss
theimplications of producing that product or service relative to legal, ethical, environmental,
profitability,competitive, design, and production issues.

 I'd like to see products made with careful consideration for sustainability and global
awareness. Effects on manufactured goods Without addressing this issue, global issues
affect the entire world. For example, everyone is concerned about packaging. In 2014, we
discovered that Kentucky Fried Chicken purchased their packaging from the infamous
company Asia Pulp and Paper, also known as APP, in order to generate income and save
money.
Due to this incident, environmental concerns with deforestation and several creatures,
including the Sumatran orangutan, tigers will soon become extinct due to their current
vulnerability. They have upset the forest's entire ecosystem's balance. A pleasant and lovely
climate is essential for a sustainable planet. With its reusable meal bag, KFC has responded
 by bringing recycling to the masses. A reusable meal container from KFC, a transparent
bowl, and a lid with a crimson tint are both made of polypropylene and bear the legend
"reusable."
The upper level of a microwave is safe to use and, as the name implies, has a "ventless
vent" where moisture can escape while the food inside remains fresh. These packing
replacements, for example, can be used to increase market share and gain a competitive
advantage in a world where awareness of and respect for sustainability has increased due to
our climate.

3. Give two examples of unethical conduct involving product or service design and the ethical
principlesthat are violated.

 One example of unethical behavior that a government has prohibited from creating
medicine or medicines FDA or an agency is using a specific product with a specific label.
A real-world example is phosphorus in laundry detergents. When a corporation or
development creates it, they will be held responsible for the outcome. Another
example of toy design is the creation of a sharp, breakable edge. A sharp-edged robot
toy, for example, was used as a cutting knife with no indication on the arm that it was a
toy. If it causes harm to someone, it will be illegal. Product liability and intended
applications are addressed in the Uniform Commercial Code.