4.4.

1 Mis

Ans no 1

The company's business plan is the Lean business model, which has helped it to eliminate inefficiencies
inside the organization while preparing and serving clients. It not only assisted them in increasing
earnings, but also in increasing customer satisfaction, giving them a competitive advantage over their
market competitors.

Ans no 2

They adopted an aggressive business strategy that is geared toward grasping the opportunity in the first
place, and they accomplished this by incorporating information technology into their business model. It
aided them in giving their clients a better experience. They were able to automate practically all of their
business procedures, from ordering to payments, with the help of IT. As a result of their aggressive
strategy, they were able to achieve ever-increasing rewards.

Ans no 3

They were able to expand sales and income by utilizing technology, as well as gain a competitive
advantage over competitors such as Dunkin Donuts. They incorporated technology into their business
procedures much before their competitors could ever consider it, which is why the company has higher
customer retention and productivity than any of its competitors.