Case study: Blackberry

1. How can blackberry recover from massive losses using the concept of functional
strategies?
 Blackberry may recover massive losses using product development strategy that under
by marketing strategy. The company may capitalized by developing current product for
the new market by inserting the current technological trends also they should use mass
customization in this strategy, people, processes, units and technology reconfigure to
give costumer what they want, through this way the company will be able to cope with
the current market conditions and recover the massive losses.

2. How can the company resolve its issue with the Indonesian government based on the
operations strategy for service-oriented firms?
 Blackberry can resolve their issue with the Indonesian government by ensuring that they
will provide quality, flexible and dependable services. To avoid communications issue on
its device, the company must build after-sales services or increase the number of its
services in Indonesia and also the company must design its product in a way that they
can display an error free standard that match the costumer needs, which is
communications.