MERU UNIVERSITY OF SCIENCE AND TECHNOLOGY

P.O. Box 972-60200 – Meru-Kenya

Tel: +254(0) 799 529 958, +254(0) 799 529 959, + 254 (0) 712 524 293,
Website: info@must.ac.ke Email: info@must.ac.ke

University Examinations 2019/2020

FOURTH YEAR FIRST SEMESTER EXAMINATION FOR THE DEGREE

OF
BACHELOR OF COMMERCE

BBS 3475: ENTREPRENEURSHIP SKILLS

DATE: DECEMBER 2019 TIME: 2HOURS

INSTRUCTIONS: Answer question one and any other two questions

QUESTION ONE (30 MARKS)

a) Define the term entrepreneurship. (2 Marks)

b) Differentiate entrepreneurship and entrepreneurship. (4 Marks)
c) Describe key benefits of entrepreneurship to an individual. (12 Marks)
d) Identify and explain 6 reasons that promote entrepreneurial decision process. (12 Marks)

QUESTION TWO (20 MARKS)

a) As a manager how will you establish entrepreneurship in your organization? (20 Marks)

QUESTION THREE (20 MARKS)

a) Discuss common product evaluation techniques used in entrepreneurship. (20 Marks)

QUESTION FOUR (20 MARKS)

a) Outline and explain important marketing plans for a new product. (20 Marks)

Meru University of Science & Technology is ISO 9001:2015 Certified

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QUESTION FIVE (20 MARKS)

a) Entrepreneurs face number of challenges in pursuit of passion for creating wealth. Explain
some of these external challenges.

Meru University of Science & Technology is ISO 9001:2015 Certified

Foundation of Innovations Page 2