MANAGING IN A

GLOBAL CONTEXT - I

Renato Pereira
renato.pereira@iscte-iul.pt

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 Assessment (1/2)

Components Weightage CLO1 CLO2 CLO3 CLO4 CLO5

Group Project Presentation 30% X X X X
Group Topic-Oriented
10% X X
Discussion
Class Participation &
10% X X X
Contribution
Written Examinations
Short Exam : 20%
50% X X X X X
Final Exam : 25%
AACSB Exam : 5%
Total 100%

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 Assessment (2/2)
NOTE:

a) Group presentations: Ideally, there should be 5-6 students in a group. Presenting

group must submit ppt by 05:00pm the day before making presentation.
Presentations should demonstrate an understanding of theoretical frameworks
and practical aspects of the topic/case and how they relate to the real world.

b) Group Projects: Detailed guidelines will be defined and made available in due time.

c) Assessment criteria for Group Activities:

Content/ Creativity (50%) - Analysis is original and relevant;
Contribution (25%) - Presentation offers new information/ approach to issues;
Assimilates the class learning;
Teamwork (25%) - Every member participates & contributes enthusiastically

Class Contribution: Marks will be assessed on how students are performing on the
following 4 Ps (Presence, Participation, Promptness, and Preparation).

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 Agenda (1/3)
Session # Topic Readings

01 Get to Know Each Other & Course

July 6th Introduction. Course outline
(online) Formation of Project Groups.

02 What is the current status of globalization? Instructor’s materials

July 13th Business landscape throughout the world
Case to be distributed
(online) and theories of international trade
Post-pandemic / war setting and new Instructor’s materials
opportunities (What were the key impacts
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of Covid-19 to business activity? What
July 19th
industries are being more affected by the Case to be distributed
(online)
war in Ukraine? What businesses are more
resilient? What are the new challenges?)
Digital transformation, developing Instructor’s materials
technologies and emerging business
applications; how AI is enabling business
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development in IT, biotech, and energy; IoT
July 21st Gartner Hype Cycle for
based business applications; Industry 4.0;
(online) Emerging Technologies, 2022
FinTechs, NFTs and cryptocurrencies
(Gartner hype cycle for emerging
technologies)
05
July 27th Group Topic-Oriented Discussion (10%)
(online)
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 Agenda (2/3)
Shaping new business models for a new
06 reality (What is a business model? How to Instructor’s materials
August 4th use the business model Canvas; What
(offline) business model typologies can be Case to be distributed
identified?)
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August 5th Short Conceptual Examination, open book (20%)
(offline)
08 Instructor’s materials
Conceiving a strategy for an international
August 6th
business development – country selection Guidelines to be distributed
(offline)
09 Conceiving a strategy for an international Instructor’s materials
August 8th business development – the multinational
(offline) company Guidelines to be distributed
10 Instructor’s materials
August 9th Team practical work with tutorial support
Guidelines to be distributed
(offline)
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August 10th Team practical work with tutorial support Instructor’s materials
(offline)
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August 11th Group Project Presentation (30%)
(offline)
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August 11th Group project Presentation (30%)
(offline)
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August 12th Group project Presentation (30%)
(offline)
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August 12th Group project Presentation (30%)
(offline)
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 Agenda (3/3)
Culture and management in a globalized Instructor’s materials
world (Basic determinants of culture,
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dimensions of culture, business cultures
August 15th
across the world, cultural dimensions and Case to be distributed
(online)
dilemmas, culture and styles of
management)
Culture and customers in the global market Instructor’s materials
17
(customers in a cross-cultural environment,
August 29th
communicating with customers across Case to be distributed
(online)
cultures)
Managing cultural change in a global Instructor’s materials
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environment (organizational change as a
August 31st
cultural process, organizational change in a Case to be distributed
(online)
global environment)
Culture and business communication Instructor’s materials
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(business communication across cultures,
September
manging intercultural negotiation and
5th Case to be distributed
conflict, working effectively in an
(online)
international environment)
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September
AACSB Exam (5%)
7th
(online)
Final Examination: Case-Based, closed book (25%)

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What’s going on in the world

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 Key trends
• China’s uprise

• Easy (‘fake’?) money policy

• Climate change

• Globalization’s reversion

• Covid-19 and Ukraine: From the ‘new normal’

to the ‘never normal’
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 China’s uprise
• Increasing weight in the international trade
since its admission to the WTO in December
11, 2001

• No traditional mechanisms for salary and

wages increase

• Strategy of self-reliance does not include de

facto alliances or partnerships

• Peculiar approach to industrial property and

copyrights in general 9
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Easy (‘fake’?) money policy

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 Easy (‘fake’?) money policy

• How long will the USD hold as the

international currency?

• How long will the EUR hold without a federal

budget and a single sovereign debt?

• How can the Federal Reserve control the

inflation caused by Ukraine’s war?

• What comes next?

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Easy (‘fake’?) money policy

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• Cryptographic asset based on blockchain
technology (P2P permissionless-public ledger
allowing access to unknown or untrusted
users)

• ‘Money’ ‘mined’ using AI enhanced hardware

with no clearing house intervention

• Value based on the limitation imposed by the

currency’s algorithm 17
 Crypto banks?

• The first crypto bank with a federal license

appeared in the US on January 13th, 2021

• The Office of the Comptroller of the Currency

(OCC) granted a national trust bank charter to
the custodian Anchorage, making this FinTech
the first digital bank in the world

• It gives institutions easy and efficient access to

crypto custody, trading, financing, staking, and
governance services 18
 El Salvador

• As of September 7, 2021 the country was the

first in the world to adopt Bitcoin as official
currency
• The country has 1,141 bitcoins in its reserves
and will acquire more through tokenized fund
raising (ICOs and SDOs) 19
 Other digital assets

• Jack Dorsey sold the first ever tweet for 2,9

m$ to some Malaysia-based businessman
(March 22, 2021) using NFT technology
(blockchain-based tokens that are linked to
digital assets)

• Digital natives are increasingly investing in

digital assets and central banks across the
world are generating digital currencies and
securities to satisfy this new ‘digital appetite’
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Metaverse

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 Climate change

• Evolving trend for the past 50 years

• Food insecurity, desertification, plagues and

disease outbreaks increasing

• Transportation and energy transition until

2050

• Large scale population displacements

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 Globalization’s reversion

• Brexit

• US vs China trade war

• Hungary, Poland, and others vs EU

• Brazil and Trump’s legacy in the US

• Rising of protectionism across the world

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 Covid-19 – What has it been?

• The fastest and most impacting global

(economic) event, ever

• The biggest challenge to life sciences, health

systems, and social organization, ever

• The final wake up call for sustainability?

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 Covid 19 - Consequences

• The first and fastest consequence was on the

world’s digital transformation pace to make
sure that physical distancing restrictions
wouldn’t paralyse manufacturing systems,
businesses, schools, health care, etc.

• The second obvious change is in people’s

utility perceptions, which impacts touristic
activities, real estate preferences, clothing
needs, entertainment options, and socializing
frequency 25
 The ‘new normal’

• The ‘new normal’ has been about increasing

digital communication between people and
businesses while decreasing physical
interaction and changing labour and social
habits

• It has boosted protectionist strategies, more

mobility barriers and the redefinition of
different global value chains

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 The ‘never normal’

• The ‘next normal’, aka the ‘never normal’ is

the combined effect of the ‘new normal’ or
post-Covid normal with the actual and
forecasted consequences of the Ukraine’s war

• Both events have been traumatic and require

not only resilience to outlive consecutive
catastrophes, but the ability to consecutive
adjustment, and much more flexibility

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- 0.1

- 3.3

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Dow Jones index since 1910

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 Tech Companies

• Apple’s current market value (July 5th, 2022)

reached $2,29tn, higher than the GDP of
countries like Australia, Brazil, Canada, Italy
(3rd EU), Korea, or Russia

• Microsoft ($1,97tn), Google ($1,50tn),

Amazon ($1,15tn), along with Facebook
($0,46tn) complement the top 5

• How dangerous is this?

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 World's leading traders, 2019
(Top 50)
6 000
United States of America

China rose to the second largest global trader

5 000 beginning in 2010, with trade growing on
Philippines, with average annual North America
Germany, with its manufacturing-focused trade growth of nearly 9% from
2010-2019, is now the world's Asia
4 000 economy, continues to be a top trader.
38th largest trader, with
Billion dollars

Europe
Canada and Mexico are the 13th and particular strength in other
14th largest global traders as members business services exports. Commonwealth of
3 000 of NAFTA and its supplychain network Independent States
United Kingdom Middle East
Mexico Russian Federation is a top global trader with
large hydrocarbon exports. C./S. America/Caribbean
2 000
United Arab Emirates is a key services trader Africa
with strong transportation service trade and South Africa
Ireland
1 000 growing regional tourism.
Brazil Nigeria

0
Japan
India Australia
France
Netherlands Switzerland
Korea Italy Singapore
Hong Kong

Source: WTO-UNCTAD in cooperation with ITC and UNSD

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