You are on page 1of 14

THE POST SHOW REPORT

Fair Convention and Congress Center


Büyükçekmece – Istanbul
TABLE OF CONTENTS PAGE

1. SUBJECT OF SURVEY 3
1.1. SHOW INFO 3
1.2. PURPOSE OF SURVEY 3
1.3. METHOD AND SAMPLE STRUCTURE OF SURVEY 3
2. SUMMARY INFORMATION OF FAIR RESULTS 4
3. PARTICIPANT INFORMATION 4
4. VISITOR INFORMATION 5 - 11
5. FAIR ACTIVITIES 12

2
1. SUBJECT OF SURVEY
This survey report was prepared concerning the MAKTEK EURASIA 2014, 4th Machine
Tools, Metal - Sheet Metal Processing Machines, Retainers- Cutting Equipment, Quality
Control - Measuring Systems, CAD/CAM, PLM Software and Production Technologies fair
held by Tüyap Fairs and Exhibitions Organization Inc. with the permission of the Union
of Chambers and Commodity Exchanges of Turkey (TOBB), between October 14 – 19,
2014 at TÜYAP Fair Convention and Congress Center, Büyükçekmece/İstanbul.

1.1. SHOW INFO


NAME MAKTEK EURASIA 2014
4th Machine Tools, Metal - Sheet Metal Processing
Machines, Tool Holders- Cutting Tools, Quality Control –
Measurement Systems, CAD/CAM, PLM Software and
Manufacturing Technologies Fair

DATE October 14 – 19, 2014

VENUE Tüyap Fair Convention and Congress Center, Büyükçekmece

CITY/COUNTRY İstanbul / Turkey

ORGANISER Tüyap Fairs and Exhibitions Organization Inc.


2
EXHIBITION AREA 15 Halls / 122,000 m

NUMBER OF 1,378 companies and representatives / 33 countries


PARTICIPANTS

NUMBER OF VISITORS 65,722 professional visitors / 72 countries

WEBSITE www.maktekfair.com

NEXT EVENT 2016

1.1. PURPOSE OF SURVEY


The purpose of this survey is to determine the visitor profile and general fair evaluations
of the visitors from the questionnaires completed with the domestic and foreign visitors
during the fair as well as the information forms obtained from the visitors at the fair
entrance; to provide the analysis results and news summaries about the fair to the
companies participating in the fair; and to utilize the data obtained in the improvement
and development of future fairs.
1.2. METHOD AND SAMPLE STRUCTURE OF SURVEY
This survey was conducted through a face-to-face questionnaire at different points in
the fairground with randomly selected fair visitors who were distributed evenly as per
days and hours. It was also conducted by evaluation of the information forms which
were obtained from visitors upon their entrance to the fair, as well as analysis of
professional visitor entry records and information on the invitations.

3
2. BRIEF INFORMATION

MAKTEK EURASIA
IN THE YEAR 2014

15 Halls 122,000 m2 space


1,378 companies/representatives
33 participating countries
3,000 brands
72 visiting countries
65,722 professional visitors
Visitor

When compared to 2012, 2014


showcased an

44% increase of attending companies and


representatives
12% increase in visitor’s country diversity
10% increase in visitors

3. PARTICIPANT INFORMATION

1,378 companies and representatives from 33 countries

Countries represented

USA France Japan


Germany Croatia Canada
Australia India South Korea
Austria Netherlands Luxemburg
Belarus England Malaysia
Belgium Iran Poland
Bosnia-Herzegovina Spain Portugal
Bulgaria Israel Russia
Czech Republic Sweden Slovakia
China Switzerland Taiwan
Denmark Italy Turkey

4
4. INFORMATION ON VISITORS

4.1 GENERAL VISITORS

65,722 professionals visited MAKTEK EURASIA 2014.


Visitor

4.2. INFORMATION ON FOREIGN VISITORS

As a result of the evaluation of online visitor data and the information forms obtained
from the visitors at the entrance of the MAKTEK EURASIA 2014 Fair, it was determined
that foreign visitors from 71 countries visited the fair.

 USA  Morocco  Canada  Portugal


 Afghanistan  FRANCE  Qatar  Romania
 Germany  Ghana  Kazakhstan  Russia
 American Samoa  South Africa  Kyrgyzstan  Serbia
 Albania  South Korea  TRNC  Sierra Leone
 Australia  Georgia  Kosovo  Slovakia
 Austria  Croatia  Kuwait  Sudan
 Azerbaijan  India  Liechtenstein  Syria
 UAE  Netherlands  Libya  Saudi Arabia
 Belarus  Iraq  Lebanon  Taiwan
 Bosnia-Herzegovina  England  Hungary  Tunisia
 Bulgaria  Iran  Macedonia  Tuvalu
 Algiers  Spain  Mexico  Turkmenistan
 Czech Republic  Israel  Egypt  Ukraine
 China  Sweden  Nigeria  Jordan
 Denmark  Switzerland  Uzbekistan  Yemen
 Armenia  Italy  Pakistan  Greece
 Ethiopia  Japan  Poland
Visitors from 72
countries

 Belarus  Macedonia
 Bosnia-Herzegovina  Egypt
Business delegation  Bulgaria  Russia
from 13 countries  Algiers  Serbia
 India  Ukraine
 Iran  Greece
 Kosovo

5
Geographical distribution of foreign visitors (%)

NEW visitors from 19 countries

80% FIRST-TIME visitors

46% of foreign visitors placed an order throughout the


fair.
4.3. INFORMATION ON DOMESTIC VISITORS

Visitors from 79 cities

Adana Çankırı Kahramanmaraş Nevşehir


Adıyaman Çorum Karabük Niğde
Afyon Denizli Karaman Ordu
Aksaray Diyarbakır Kars Osmaniye
Amasya Düzce Kastamonu Rize
Ankara Edirne Kayseri Sakarya
Antalya Elazığ Kırıkkale Samsun
Artvin Erzincan Kırklareli Siirt
Aydın Erzurum Kırşehir Sinop
Balıkesir Eskişehir Kilis Sivas
Bartın Gaziantep Kocaeli Şanlıurfa
Batman Giresun Konya Tekirdağ
Bayburt Gümüşhane Kütahya Tokat
Bilecik Hakkari Malatya Trabzon
Bitlis Hatay Manisa Uşak
Bolu Iğdır Mardin Van
Burdur Isparta Mersin Yalova
Bursa İstanbul Muğla Yozgat
Çanakkale İzmir Muş Zonguldak

7
Distribution of domestic visitors by region (%)

Marmara
74%

Central Anatolia
12%

Aegean 7%

Mediterranean-
Black Sea-
East/Southeast
Anatolia 6%

Business delegations from 24 cities were hosted by


Tüyap.
Adana Denizli Kayseri
Ankara Erzincan Kırşehir
Antalya Eskişehir Kocaeli
Bartın Isparta Konya
Bilecik İstanbul Kütahya
Burdur İzmir Manisa
Bursa Karabük Nevşehir
Çanakkale Karaman Tokat

DOMESTIC VISITORS;

49% FIRST-TIME visitors

63% of visitors plan to place an order within 3 months.

76% of visitors got in touch with NEW companies, on top


of existing business partners.

8
4.4. GENERAL VISITOR PROFILE

a. Distribution of visitors by field of activity (%)

b. Distribution of visitors by product group of interest (%)

9
c. Distribution of visitors by position in their companies (%)

d. Visitors’ purpose for visiting the fair (%)

10
e. Satisfaction rate (%)

98% of visitors recommend


the fair to their business
contacts

STATED THEIR
97.5% INTENSION TO
VISITOR VISIT THE FAIR
NEXT YEAR

11
5. ACTIVITIES

a. Opening

The opening ceremony of the MAKTEK EURASIA 2014 was held in attendance of Tüyap
Executive General Manager İlhan ERSÖZLÜ, Tüyap Chairman of the Board Bülent ÜNAL,
Ms. Sevda Kayhan YILMAZ Chairman of the Board Association of Machinery Manufacturers
(MIB), Erdal GAMSIZ Chairman of the Board of TIAD industry professionals, participants,
members of the press, and guests.

12
b. Events

13
NEWS FROM THE FAIR
Available at
www.maktekfair.com

14

You might also like