ENTREPRENEURSHIP Another

Tac-o: Mira Abellanosa
Grade 11(STEM)
Quarter 2: ENTRPRENEURSHIP
LESSON: Demonstrate Understanding of the 4M’s of operation
I. OBJECTIVE: Describe the 4 M’s (Manpower, Method, Machine, Materials) of operation
in relation to the business opportunity.
II. ADDITIONAL NOTES:
Manpower Requirement
Manpower, personnel or laborer should be listed accordingly, from the managerial
position, supervisory position, to the staff or workforce needed in the operation of the
business.
Qualification Standard
Three kinds of qualification standard:
1. Manpower – this refers to the personality required to a worker’s traits, manners, values,
the way he talks, appearance and his overall physical attributes.
2. Experience – this refers to the length of working experience in relation to the job criteria
required as a worker, and also that a worker applied for.
3. Academics – this refers to the worker’s academic qualification or the educational
attainment required to perform the job better.
It is important to identify the key or the best people who will manage the business. The
owner and management team should have a good track record of work experience and the
ability to help the company to grow and be successful. A resume should be attached in the
business plan that includes the following information:
 Name
 Position
 Primary responsibilities and authority
 Education
 Unique experience and skills
 Prior job employment
 Special skills
 Past track record
 Industry recognition and awards
 Community involvement or participation
 Number of years with company
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Entrep: Quarter 2: Lesson 7
 Compensation basis and levels
Grade 11(STEM)
 Quantity achievements or accomplishment
Qualification Standards
1. List down all the different activities that have to be done in the business. Group
this according to the four functional areas of management.
 Marketing
- Sale and delivery of products to buyers
- Delivery of products to distributors
- Promotion and advertising
-
 Production
-Product manufacturers or service delivery
Machine operation
Repair and Maintenance
Quality control
 Finance
- Bookeeping
- Payroll operation
- Settlement of payables and collection of receivables
- Petty cash management
-
 Administration
- Ordering of supplies
- Sales contract preparation
- Keeping and maintenance of personnel records
- Business communication and inquiries
2. In the list of activities, it should exclude the list that will be taken by the
owners. The tasks should be translated into job designations or position titles.
3. List the entire qualification requirement for every position in terms of

education, experience, training, Example, a bookkeeper or secretary, the
Requirements could be:
- Graduate of any related curse
- Computer literate
- Must know how to use the copiers
-With good oral and written communication skills
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-With Pleasing personality
Grade 11(STEM)
-Preferably with experience in bookkeeping
Machine
After the plant size was determined, the machinery and equipment
required can be identified. Detailed specifications including its functions should
be prepared for each type including the number of units required.
The equipment size should be closely coordinated with the manufacturer or
suppliers to consider the economical size of the equipment.
Method
Manufacturing is the conversion of raw materials into finished product. The

sequence of operation should be clearly defined to ensure proper execution thus
assuring the consistency of the quality of the product.
The plant size and the production are based on the projected demand. The
demand is calculated using the applicable forecasting method and adjustment
considering the other factor of production.
A good plant layout will result to a lower production cost. There are 2 major
plant layouts which are product-focused and process-focused. The former is
recommended for job-shop operations while the latter is for batched or
continuous production operation.
Materials
The materials include both direct and indirect or consumable materials. The
specifications, quantity needs, and the schedule of delivery should be clearly
stated.
Utilities includes power, water, and sometimes gases ans steam depending on
the product of type of product or services.
Waste disposal and waste treatment facilities are necessary to protect the
environment. The requirements of the DENR,DOH, LGU and other government
authorities should be considered.
The production cost is the sum of direct cost and overhead expenses. The
direct cost are those expenses that are attributable to producing the product or
services while the overhead expenses are those that are incurred event if the
product and services are not produced.
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Grade 11(STEM)
The product mark-up which are sometimes called profit, is the amount to the
total production cost. There are 3 methods in determining the amount- cost
oriented, competition-oriented, and demand-oriented. The method to be used is
based on what positioning the company is in.
III. WRITTEN ACTIVITIES
1. Describe the 4 M’s of operation in relation to the business opportunity based

on your understanding. ( 10 points)
2. Which among the 4M’s of operation is useful in a business? Why? Justify your
answer. ( 10 points)
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Grade 11(STEM)
Grade 11(STEM)
Grade 11(STEM)
QUARTER 1 (ENTREPRENEURSHIP)
Grade 11(STEM)
Lesson 1: Relevance of the Course

I. OBJECTIVE: Discuss the relevance of the course
II. ADDITIONAL NOTES
RELEVANCE OF THE COURSE
The Philippines is haven for the development of entrepreneurs. As a developing country, the
resources for development are varied numerous. Most Economies of the world are
shambles. One thing we can do is strengthen the domestic economy by developing new
industries and generate local employment for the people. This course will help young
students to think like an entrepreneur.
Benefits to senior high school students:
1. Classify individual entrepreneurial interests.
2. Apply basic marketing acumen.
3. Determine legitimate sources of resources.
4. Analyze ownership structures.
5. Convert threat to opportunities.
6. Adaptation of concepts and strategies for idea generation.
7. Evaluate feasibility of ideas
8. Discovery of entrepreneurial innovators who also have the competence and edge to
start their own business
9. Consider ethical and legal business practices.
10. Write a micro business plan
Usefulness of the course to the students

1. Develops skills in starting up a business.
2. Demonstrate skills in maintaining business in long term basis.
3. Enhances knowledge of business operations and expansions.
4. Finds next level of training or access other resources and services
5. Demonstrates business management.
6. Use components of a business plan.
7. Considers to become employer rather than employee
8. Changes attitude toward entrepreneurship as a means of making a living.
9. Changes in personal and career attitudes including:
 Communication
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 Self-actualization
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 Self concept awareness

 Problem solving
 Self-management/ personality responsibility
 Collaboration/networking
 Motivation
 Creativity
 Teamwork
Importance of entrepreneurship education

1. Entrepreneurship is very important to our economy as key driver.
2. Entrepreneurship education is an individual lifelong learning process.
3. Entrepreneurship will energize school management
4. Entrepreneurship will transform learners to be innovators.
It is to benefit of every student and every community to establish an entrepreneurial culture

in every school and institution. Here are four reasons why it should begin now:
1. Entrepreneurial education benefits every student by giving them an alternate career

path at any time in their lives. Students should know how businesses make money.
2. Entrepreneurship education also provides an idea for teaching academic subjects

making those studies as requisites in the real world. Every career and technical
student with a skill to sell in the market place should consider the difference
between finding a job and making their own job.
The consideration in terms of value in entrepreneurial opportunities maintains the

innovative and creative thinking skills that exist in the very early grades.
3. Most of the students who transfer or migrate to other communities frequently want
to come back to some points in their lives; but alas, they cannot find a good job
opportunity back home.
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Grade 11(STEM)
III. WRITTEN ACTIVITIES
Explain the meaning of the following statement:
1. Entrepreneurs will transform learners to be innovators.
2. The Philippine is a haven for the development of entrepreneurs.
3. Entrepreneurship education is an individual lifelong learning process.
4. Development of the rural economy is not a one shot deal.
IV. EVALUATION ASSESSMENT:
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QUARTER 1 ( ENTREPRENEURSHIP)
Grade 11(STEM)
Lesson 2: Job Opportunities

Employment opportunities remain to be elusive among Filipinos. The industries in the
economic zones and other urban centers could not accommodate the growing employable
people. Entrepreneurship somehow help the Philippine economy to uplift its performance in
the worldwide competition in terms of economic level.
a. Employment is one of the great factor in economic development.
- The entrepreneur provides necessary work for people that propel the economic
development of the nation. The money in circulation for wages and salaries will
help local industries to develop new products and services that generate more
small and medium enterprises.
b. Income opportunity in the countryside is still subsistence in nature.
- Most people are still dependent on old farming and fishing system. We have not
introduced modern faming technology and the proper culture of our fishery
resources. We need to introduce new technology to make farming productive
with the introduction of new technology to improve irrigation, working
condition, and increase productivity of the farmers. Technology is one important
factor in the development of the economy and entrepreneurial activity.
The challenges for entrepreneurship
1. The new entrepreneur must be a doer and willing to work hard long until he
achieved the task he wanted for himself.
2. Personal attention and comprehensive awareness for the progress of the business is
not trusted to other people.
3. The new entrepreneur must have high sense of integrity that he stands form on his
principles and ideals.
4. Emotional stability is an important factor in the making of an entrepreneur
5. The built in self-starting mechanism that drive entrepreneur to success is his ability
to manage people and resources.
The starting point to entrepreneurial success
1. Start to be on your own
- An individual can never attain success in entrepreneurial activity unless he starts
his own business and releases himself as an employee for the rest of his life.
2. Explore the business environment
- The Philippine being a haven of opportunities is wide open for the people for the
people who dream to be rich and amass fortune as we have all the natural
resources.
3. Be in control
- The entrepreneur must be in the driver seat of his business be in control of the
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- operation as you develop people whom you can work with dedication.
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4. Have a good accountant or a trusted financial adviser

- While you as an entrepreneur are busy with the management of the business, a
good accountant or financial adviser is needed to help you out in the financial
activities.
5. Seek the advice of professionals

- You are not a superman to know all the legal and other matters related to the
operation of the enterprise. Seek the services of a legal consultant on matters
with legal implications.
Entrepreneurial Management Demand
The demands for entrepreneurial success are common in most successful
businessman
1. The Entrepreneur is Alert to Opportunities and perceptive to make things happen
2. The Entrepreneur has the Health and Endurance to work long hours.
3. The Entrepreneur is Flexible and Adapts to Change.
4. The Entrepreneur is Self-Assured
5. The Entrepreneur Seeks Other’s Opinion or make researches
Profit of a Successful Entrepreneur
Successful people in the field of business are creators of things with difference. They
are people with great ambition and are alert to the environment that they can
explore towards successful venture.
Most successful entrepreneurs are described to possess the following profile:
1. The entrepreneur has strong desire for independence
2. The entrepreneur develops strong drive to succeed.
3. The Entrepreneur has strong determination in decision making.
4. The entrepreneur develops feedback mechanism for results.
5. The entrepreneur is a result-driven individual.
III. WRITTEN ACTIVITIES:

What are the task and challenges of the following jobs?
1. Store Manager
2. Marketing Manager
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3. Sales Manager
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4. Production Manager
5. Financial Manager
Explain the meaning of the following statements”

1. The entrepreneur develops feedback mechanism for results
2. The entrepreneur is flexible and adapts to change
3. Emotional stability is an important factor in the making of an entrepreneur
4. The entrepreneur is a results-driven individual
5. Explore the business management.
V. EVALUATION/ASSESSMENT
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Subject: Entrepreneurship
Grade 11(STEM)
Lesson 3: DEVELOPING A BUSINESS PLAN (Market Need Analysis)

I. OBJECTIVE: Recognize a potential market.
In analysing the market need, the following questions should be asked:
1. Who will get interested in my product?
2. What does the market need or want?
3. Who is buying the product? What and how much? Or how, where and why
are they buying those goods or services?
Determining the marketability of the business is typically done in the context

of creating a business plan, and performing an analysis of the competition. It
requires research in the area of marketability. Consider whether the business
offers a new solution to an old problem or complements an emerging trend.
Untapped markets that are profitable are few. Understand the benefits that the
product or service offers compare to others. Focus on benefits of what your
product or service does.
Examine industry data that can confirm whether there is a sustained and
growing demand for the product or service. Have considered sources of industry
data, such as trade associations and government agencies? Identify the
percentage of market share that is realistic to capture. The more competitions,
the lower the margins will be.
MARKET ANALYSIS
A market analysis is a quantitative and qualitative assessment of a market
ability to respond positively. It looks into the size of the market both in volume
and in value, the various customers segments and buying patterns, the
competition, and the economic environment in terms of barriers to entry
regulation in the industry.
The following activities can be recommended:
1. Demographics and segmentation – is the statistical characteristics of human

population used to identify markets.
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2. Target market - this are focused within the market
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3. Market need – Investors must determine the need of the market
4. Competition – determining the competitors positioning and describe their

strength and weaknesses
BARRIERS TO ENTRY – these are the hindrances or something material that will block or
intend to block the passage. It is a natural formation or structure that prevents or hinders
movement or action or even separates the new business.
Few examples of barriers to entry:

1. Investment
2. Technology
3. Brand
4. Regulation
5.
6. Access to resources
7. Access to distribution channels
8. Location
III. WRITTEN ACTIVITY
1. Lists the activities in analysing market need
2. Give 7 examples of barriers to entry
3. Give examples of questions that should be considered in analysing the

market need.
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Grade 11(STEM)
IV. EVALUATION/ASSESSMENT
1. Define market analysis. ( 5 points)
2. What do you think are the reasons for entry barrier? ( 5 points)
3. Enumerate the 4 activities in analysing market need. Elaborate each. ( 10 points)
4. “Determining the marketability of the business is typically done in the context of

creating a business plan, and performing an analysis of the competition”. Explain . ( 5 points)
V. PERFORMANCE TASK; It will be found at the last page of the first quarter
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Quarter 1
Grade 11(STEM)
Subject : Entrepreneurship
Lesson 4: Product: Its nature and Sustainability
I. OBJECTIVE: Determine the possible products or services that will meet the need.
Entrepreneurs must have a full knowledge as to what are needed in the society. The product will
be for the satisfaction of the group of the target market. It must be specific, identified from the
others.
A product can be tangible or intangible in nature that can be offered for satisfaction of he
recipients and it may be an idea, a physical entity ( a good), service or any combination of the three.
Product is that bundle of satisfaction which the buyer receives as a result of a lease or a purchase.
Product Description Necessities
1. Cite the uniqueness of product

2. Use layman’s term in describing the firm’s product
3. Illustrate the usefulness of the product/service
4. Present the nature including the content of raw materials
Example:
MCM Apparel is a dress shop that offers different stules and variants that suits the
budget and preference of the customers. These are some competitive advantage of the
enterprise, the shop offers monthly theme motif, customized dress, reversible dress,
convertible dress, and dress with accessories.
Levels of Product:
Tangible products are the basic physical appearance which can be a service or idea
having precise specifications and is offered under a given description or model number.
Example: Honda Brio Model
Augmented product includes the image and service features of a certain entity. It gives
emphasis on the intangible benefits that the customer will be getting from buying the
product.
Example: Car Insurance, medical and dental benefits
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ENTREPRENEURSHIP: ( Product: Its Nature and Sustainability)
Quarter 1: Module 4: Lesson 4
Generic product emphasizes the impact of the product to the consumer, nor the seller. This
will signify the purpose of its existence and the primary objective in creating the product.
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Example: Prestige, status signal, professional image
Types of Product
1. Goods – are sale of the physical products manufactured
a. durable goods are the physical products that are used over a long period of time.
These products are expensive because of the quality of a material.
Example: stainless, steel, appliances
b. non-durable goods are the physical products that are quickly and easily be consumed
or worn out.
Example: Products made with plastic.
2. Services – are intangible product that satisfaction can be measure in future preferences
a. rented-goods services are the consumer rented facility of a sellers in a certain period
of time.
b. owned-good services – are the repair and maintenance services rendered by the
sellers to the customer
c. non-good service is personal service on the part of the seller.
Customer Service in the Enterprise
1. Define the customer service the company can provide

2. What are the company’s service strengths and weaknesses.
3. Give strategies for improving the company’s customer service.
Chararacteristics of Services:
1. Intangibility is the services that cannot be displayed, transported, stored, packaged before
buying.
2. The credibility of the service provided most of the time counts.
3. Inseparability is the service provider and services that cannot be separated.
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ENTREPRENEURSHIP: (Product: Its Nature and Sustainability)
4. Variability is when the service is difficult to standardize because it varies upon the
performance of the provider.
Grade 11(STEM)
III. WRITTEN ACTIVITY:
1. EXPLAIN THE MEANING OF THE FOLLOWING CONCEPTS

A. Product
B. Consumer products
C. Tangible product
D. Intangible product
E. Goods
F. Services
2. Enumerate and describe the levels of Product
3. Enumerate and describe the types of product
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ENTREPRENEURSHIP: (Product: Its Nature and Sustainability)
Grade 11(STEM)
1. Enumerate the product description necessities. Elaborate each.( 8 points)
2. Differentiate good from services which are the types of product. (5 points)
3. Give the 3 customer service in the enterprise ( 3 points)
4. Give 4 characteristics of services. ( 4 points)
5.Enumerate the levels of product. Describe and give example of each level. ( 10 points)
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ENTREPRENEURSHIP: Product: Its Nature and Sustainability
Lesson 5: Viability, Profitability, and Customer Requirements

Grade 11(STEM)
I. OBJECTIVE: Screen the proposed solutions based on viability, profitability, and customer
requirements
The entrepreneur’s desire to establish his business is a visible idea yet it must come into a test
whether it is viable business option. It needs a careful analysis of opportunity evaluation. The
entrepreneur who fails to evaluate his noble idea because of his eagerness to plunge into the
business world often discovers later that he has more problem to solve and aat times abandon the
idea after spending his time and money.
The following will help the prospective entrepreneur evaluate the idea before going into business:
The starting point of conceiving the idea of the type of business
1. Conceiving a new product is a process of innovation and when this comes into a reality, the
product must be different from an existing product.
2. New product needs customer evaluation and this process needs exposure to the target market as
to its economic value. This new product must satisfy customer’s the needs and wants. It needs
market exposure and public acceptance before it could take up the ground.
3. The entrepreneur must find a new approach to win customer on his side if the product or service
is similar to what is existing in the community.
4. He must know the strength and weaknesses of his competitor and thereby device a new system
of promotion and advertising such as product discount, cash discount, raffles, and other package of
prices.
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ENTREPRENEURSHIP: Viability, Profitability, and Customer Requirements
THE ENTREPRENEUR SHOULD LOOK DEEPER INTO THE FOLLOWING AREAS BASED ON VIABILITY:
Management must be able to set the direction of the enterprise with a clear mission and
vision as the guiding tool for its plan and programs. Plans and programs are tentative activities that
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will make a definite step towards the accomplishments of target objectives. Objective set into
motion the goals of the enterprise to profitability.
The technical and manpower compliments are important factors in the success of the
business. The entrepreneur cannot do the task alone as he needs people with the same outlook and
perseverance. As he has, especially at the early stage of the business. They must work hard,
persistent and must focus on the mission and vision of the business.
THE ENTREPRENEUR SHOULD LOOK DEEPER INTO THE FOLLOWING AREAS BASED ON THE
PROFITABILITY:
Venturing into business needed financial resources. Money is needed to finance the
activities of the business. Whatever capital is available determines the kind of business operations.
Many small entrepreneurs start with limited capital but they were able to make business empire as
they knew how to invest their money in profitable operation. Savings and wise investments are
characteristics of successful business entrepreneurs.
The internal source of capital will come from savings and assets of the starting entrepreneur.
Liquid assets in cash or in banks are the usual starting point. Real properties and personal
properties maybe put in as guarantee for loans that may be used for operating expenses .
THE ENTREPRENEUR SHOUL LOOK DEEPER INTO THE FOLLOWING AREAS BASED ON CUSTOMER
REQUIREMENTS:
The marketing program needs demand analysis for the last 5 years as to the major users of
the product. A new product would need customer view point before it is launch to the market.
Product samples may be necessary at the initial stage so that the customers’ tastes and preferences
could be consider before mass production.
The demographic profile of the target customer must be taken into account as the success
of the product depends on the target customer. The target market musts be specifies accordingly
and their needs and wants must be satisfied.
THE ENTREPRENEUR SHOUL LOOK DEEPER INTO THE FOLLOWING AREAS BASED ON PRODUCTIVITY:
Product specification must be maintained according to product standard that are acceptable
to customers. Product quality is now the name of the game in the business. Customer is now aware
of product quality and they must be able to get their money’s worth. The physical properties must
be attractive and mechanical or electronic component must be appeal to customers demand.
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Management must look into cheap available raw materials in the production of goods.
God quality material should not be sacrificed in terms of price as for quality will affect the
production of quality product. Quality and price must be look into carefully by the management.
Grade 11(STEM)
EXPLAIN THE MEANING OF THE FOLLOWING CONCEPTS:
1. Financial management
2. Marketing Program
3. Production Process
4. Management Team
5. Business Opportunity
1. In your opinion, why is it that entrepreneur needs a careful analysis of opportunity evaluation?
( 5 points)
2. Make a graphic organizer on the starting point of conceiving the idea of the type of business.
( 5 points)
3. Discuss and explain clearly the steps that will help the prospective entrepreneur evaluate the
idea before going into business. (10 points)
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Subject : Entrepreneurship
Lesson 6: BEST PRODUCT FOR MARKET NEED: MARKETING MIX: BRAND NAME
I. OBJECTIVES:
Select the best product or service that will meet the market need;
Grade 11(STEM)
Describe Marketing Mix (7P’s) in Relation to Business Opportunity;

Develop a Brand Name
Tips in Choosing the Business Name
1) Easy to Recall or Remember – The business name must be understandable so it is easily

stored in the memory.
2) Pleasant Meaning Creates Pleasant Feelings – It produces positive or favourable feeling upon
saying or mentoring to the public.
3) Easy to Pronounce – The business name must be cited as freely as it can be.
4) Easy to Spell – The business name must be simple.
5) Related to the Product – The business name must describe the product.
Product Life Cycle
The Product Life Cycle concept describes a product’s sales, profits, customers, competitors, and
marketing emphasis from its beginning until it is removed from the market.
Stages of Product Life Cycle
I. Product Development
The company must think of a new product.
The new product planning process involves a series of steps:
1. Idea Generation
Methods:
a. Brainstorming
b. Analysing Existing Products
c. Reading Trade Publications
d. Visiting Suppliers’ Facilities
e. Surveys
2. Idea Screening
3. Concept Testing
4. Business Analysis is a review of market factors, revenues, cost and trends.
a. Demand Projections
b. Cost Projections
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ENTREP: Quarter 1: Module 6: Lesson 6
c. Competition
d. Required Investment
e. Profitability
5. Product Development
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a. Product Construction
b. Packaging
c. Branding
d. Product positioning
e. Consumer attitude and usage testing
6. Test Marketing
7. Commercialization
II. Introduction
A new product is introduced into the market place and the objective is to
generate customer interest. The rate of sales growth depends on the desirability of
the product competition is listed or selected, losses are experienced because of high
production and marketing costs. Initial and immediate customers are called
innovators who are willing to take risks because the product is new in the market.
Promotion must be informative and free samples may be desirable.
III. Growth
The product gain wider consumer acceptance and the objective are to expand
distribution an d the range of available product alternatives.
IV. Maturity
The product sales level and companies try to maintain lower price, better
product features for as long as possible. Market is saturated, penetrated and and
competition is at highest level. Company profit decline because discounting
becomes popular and high cost in advertising. Products are available at most outlets
at varying prices. Prices is very competitive.
V. Decline
The product’s sale falls as substitute and new competitors enter the market.
During the stage, firms may reduce or lessen the items produce in outlets use,
promotion utilize or taken revive and renew the product by repositioning,
repackaging or they can terminate the product.
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IMPORTANCE OF MARKETING MIX IN THE DEVELPOMENT OF MARKETING STRATEGIES
MARKETING MIX
Grade 11(STEM)
Also known as P’s broad levels of marketing decisions namely Product, Price, Place and
Promotion; it is a foundation concept in marketing. It is defined as the “set marketing tools
that the firm uses to pursue its marketing objectives in the target market.
PRODUCT
Refers to what the business offers for the sale and may include products or services.
PRICE
Refers to the surrounding “list pricing, discount pricing, special offer pricing, credit
payment or credit terms”.
PLACE
Is defined as the “ direct or indirect channels to market, geographical distribution,
territorial coverage, retail outlet, market location, catalogues inventory, logistics and order
fulfilment ”.
PROMOTION
Refers to “the marketing communication used to make the offer known to potential
customers and persuade them to investigate it further
PEOPLE
Essential in the marketing of any product or service. In the professional, financial or
hospitality service industry, people are not producers, but rather the products themselves.
PROCESS
Refers to a “the set of activities that results in delivery of the product benefits”. A process
could be a sequential order of tasks that an employee undertakes as a part of their job.
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PHYSICAL EVIDENCE
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The lasting proof that the service has happened, in terms of buying a physical product,
the physical product is the product itself.
EMERGENCE OF THE MARKETING MIX:4P’S AND THE 7P’S CONCEPTS

“The origins of the four Ps can be traced to the late 1940’s. The unknown of a mix has been
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE

attributed to a Professor of Marketing at Harvard University, Prof. James Culliton .The
Management of Marketing Cost in which Culliton describes marketer’s as the ‘mixers of
ingredient’. Professor Neil Borden, published a retrospective article detailing the early
history of the four Ps in which he credits culliton with coining the original term, credits
himself with popularizing the concept of ‘marketing mix’.
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Brand Name
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- Is a name or mark that is intended to identify the seller’s product and differentiate it from
the product of the competitors.
Advantages of branding:
1. Brands make it easy to identify the product or service
2. It assures the buyer that they get the same quality of the product.
3. It reduces price comparison
4. It adds prestige to the product of the seller
5. It provides legal protection for the seller
6. It helps in product market segmentation
Selecting a good brand name:
1. It should suggest about a product or service
3. It must be easy to pronounce and remember.
4. It must be simple and short.
5. It must be distinct or different from others.
6. It must be adoptable to new company product that may be added.
7. It must be capable of registration and legal protection
Branding strategies:
- The producers and middlemen are partners in distribution of the products to their target
consumers
1. Producers Strategies- the manufacturers have to establish a wide distribution system
and rely heavily on their capability to penetrate the market with the amount of
resources in promoting the brand and its target market.
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Grade 11(STEM)
2. Middleman Strategy – this is also called co-branding were the producer and sole
distributor carried the brand name of the manufacturer and that of the middleman.
Advantages of Co –branding
1. It creates broader costumer appeal.

2. It develops grater brand equity.
3. It expands the middleman brand in the market.
Disadvantages of co-branding
1. Coordination oftentimes difficult with the producer and the middleman.

2. It entails legal contract which can be complex and difficult.
3. Licensing agreement is necessary.
4. It requires mutual trust between the two part
The different strategies used to sell more products:
1. Branding within the product mix

a. Separate name for each product – this is often termed as family branding
b. The company name combined with the product name – the company name is the best
suited for marketing products that are related in quality and use.
c. The company name alone – branding with the company name alone places a great
burden on the producers’ repetition for quality
2. Branding for market saturation

a. Introduction of line extension
b. Introduction of brand extension
c. Introduction of new brand name
Reasons for the existence of brands

1. Identification
-Brands enable consumers to easily distinguish one product from another
2. Protection
-It enables the owner of the brand named to enjoy the goodwill associated with the
name so as not to take advantage by others
3. Positioning
-It enables the owner to communicate the benefits of his product vis a vis
competition
Page 6
Criteria for choosing a brand name
Grade 11(STEM)
1. Distinctive – is the brand associated with another product?

2. Word Association – Does it have a pleasant meaning?
3. Legal Requirements – Can it be registered?
4. Memorability – Can your name remembered easily?
5. Pronounciability – Can it be pronounced easily?
6. Limitations – Is the brand name too limiting to be used for expansion?

III. WRITTEN ACTIVITIES:
a. Explain the meaning of the following concepts.
1. Idea Screening
2. Product Life Cycle
3. Business Name
4. Test Marketing
b. List the stages in product life cycle
Page 7
Grade 11(STEM)
c. EXPLAIN THE MEANING OF THE FOLLOWING CONCEPTS:
1. Product
2. Physical Evidence
3. Promotion
4. Place
5. People
6. Process
7. Price
d. Explain the meaning of the following concept.
1. Brand
2. Product branding
3. Brand name
e. Enumerate the reasons for the existence of brands
f. Lists the criteria in choosing the brand name in the Philippines.
IV. EVALUATION/ASSESSMENT: EDMODO (on-line)
Page 8
Grade 11(STEM)
V. PERFORMANCE TASK: DESIGN A BRAND NAME THAT MAY FULLY DEVELOP INTO A
DESIRABLE PRODUCT AND EXPLAIN THE SIGNIFICANCE OR CONCEPTS OF YOUR DESIGN.
Page 9
Grade 11(STEM)
Page 2
Grade 11(STEM)
ENTREPRENEURSHIP: Best Product for Market Need

VI. WRITTEN ACTIVITY
a. Explain the meaning of the following concepts.
5. Idea Screening
6. Product Life Cycle
7. Business Name
8. Test Marketing
b. List the stages in product life cycle
VII. EVALUATION/ASSESSMENT:
1. Enumerate the steps in choosing the business name and explain briefly. ( 10 points)
2. Explain the product life cycle by using concept map. (10 points)
3. As an entrepreneur, what type of product /service that you can give to meet the
market need? ( 5 points)
VIII. PERFORMANCE TASK: It will be found at the last page of the first quarter
Page 3
ENTREPRENEURSHIP: Best Product for Market Need
Grade 11(STEM)
Quarter 1
Subject: ENTREPRENEURSHIP
Lesson 7: Marketing Mix ( 7P’s)
I. OBJECTIVE: Describe the marketing (7p’s) in relation to the business opportunity
IMPORTANCE OF MARKETING MIX IN THE DEVELPOMENT OF MARKETING STRATEGIES

MARKETING MIX
Also known as P’s broad levels of marketing decisions namely Product, Price, Place and
Promotion; it is a foundation concept in marketing. It is defined as the “set marketing tools
that the firm uses to pursue its marketing objectives in the target market.
PRODUCT
Refers to what the business offers for the sale and may include products or services.
PRICE
Refers to the surrounding “list pricing, discount pricing, special offer pricing, credit
payment or credit terms”.
PLACE
Is defined as the “ direct or indirect channels to market, geographical distribution,
territorial coverage, retail outlet, market location, catalogues inventory, logistics and order
fulfilment ”.
PROMOTION
Grade 11(STEM)
PEOPLE
PROCESS
PHYSICAL EVIDENCE

attributed to a Professor of Marketing at Harvard University, Prof. James Culliton .The
Management of Marketing Cost in which Culliton describes marketer’s as the ‘mixers of
ingredient’. Professor Neil Borden, published a retrospective article detailing the early
history of the four Ps in which he credits culliton with coining the original term, credits
himself with popularizing the concept of ‘marketing mix’.
III. WRITTEN ACTIVITY

EXPLAIN THE MEANING OF THE FOLLOWING CONCEPTS:
1. Product
2. Physical Evidence
3. Promotion
4. Place
5. People
6. Process
7. Price
Page 2
ENTREPRENEURSHIP: Marketing Mix (7 P’s)
Grade 11(STEM)
1. Create a Concept map on the 7 P’s of marketing mix. (10 points)
2. Among the seven P’s of Marketing or Marketing Mix, what do you think is the first priority in the
organization? Give your reasons in not less than 5 sentences. ( 10 points)
3. What is the importance of marketing mix in the development of marketing strategies? (10
points)
v. PERFORMANCE TASK: It will be found at the last page of the first quarter
Page 3
ENTREPRENEURSHIP: Marketing Mix (7 P’s)
Quarter 1: Module 7Lesson 7
Grade 11(STEM)
Quarter 1
Lesson 8: Brand Name
I. OBJECTIVE: Develop a Brand Name

Brand Name
- Is a name or mark that is intended to identify the seller’s product and differentiate it from
the product of the competitors.
Advantages of branding:
7. Brands make it easy to identify the product or service
8. It assures the buyer that they get the same quality of the product.
9. It reduces price comparison
10. It adds prestige to the product of the seller
11. It provides legal protection for the seller
12. It helps in product market segmentation
Selecting a good brand name:
9. It must be easy to pronounce and remember.
10. It must be simple and short.
11. It must be distinct or different from others.
12. It must be adoptable to new company product that may be added.
13. It must be capable of registration and legal protection

Grade 11(STEM)
Branding strategies:
- The producers and middlemen are partners in distribution of the products to their target
consumers
3. Producers Strategies- the manufacturers have to establish a wide distribution system
and rely heavily on their capability to penetrate the market with the amount of
resources in promoting the brand and its target market.
4. Middleman Strategy – this is also called co-branding were the producer and sole
distributor carried the brand name of the manufacturer and that of the middleman.
Advantages of Co –branding
4. It creates broader costumer appeal.

5. It develops grater brand equity.
6. It expands the middleman brand in the market.
Disadvantages of co-branding
5. Coordination oftentimes difficult with the producer and the middleman.

6. It entails legal contract which can be complex and difficult.
7. Licensing agreement is necessary.
8. It requires mutual trust between the two parties
The different strategies used to sell more products:
3. Branding within the product mix

d. Separate name for each product – this is often termed as family branding
e. The company name combined with the product name – the company name is the best
suited for marketing products that are related in quality and use.
f. The company name alone – branding with the company name alone places a great
burden on the producers’ repetition for quality
4. Branding for market saturation

d. Introduction of line extension
e. Introduction of brand extension
f. Introduction of new brand name
Reasons for the existence of brands

4. Identification
-Brands enable consumers to easily distinguish one product from another
5. Protection
-It enables the owner of the brand named to enjoy the goodwill associated with the
name so as not to take advantage by others
Grade 11(STEM)
6. Positioning
-It enables the owner to communicate the benefits of his product vis a vis
competition


A. Explain the meaning of the following concept.
4. Brand
5. Product branding
6. Brand name
B. Enumerate the reasons for the existence of brands
C. Lists the criteria in choosing the brand name in the Philippines.
Page 3
ENTREPRENEURSHIP: Brand Name
IV. EVALUATION/ASSESSMENT:
Grade 11(STEM)
1. Give 5 examples of a good brand name. Explain the reason for choosing that particular
brand name.
2. What do you think is the main reason of a brand name existence? (5 points)
3. Cite 3 advantages and 2 disadvantages of co-branding. ( 5 points)
4. Elaborate the different strategies used to sell more products. (9 points)
5. List the criteria for choosing a brand name. Explain each briefly.(6 points)
V. PERFORMANCE TASK:
DESIGN A BRAND NAME THAT MAY FULLY DEVELOP INTO A DESIRABLE PRODUCT
Page 4
ENTREPRENEURSHIP: Brand Name
Grade 11(STEM)

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Tac-o: Mira Abellanosa

 Quantity achievements or accomplishment

3. List the entire qualification requirement for every position in terms of

-Preferably with experience in bookkeeping

Manufacturing is the conversion of raw materials into finished product. The

III. WRITTEN ACTIVITIES

1. Describe the 4 M’s of operation in relation to the business opportunity based

Lesson 1: Relevance of the Course

RELEVANCE OF THE COURSE

Usefulness of the course to the students

 Self concept awareness

Importance of entrepreneurship education

It is to benefit of every student and every community to establish an entrepreneurial culture

1. Entrepreneurial education benefits every student by giving them an alternate career

2. Entrepreneurship education also provides an idea for teaching academic subjects

The consideration in terms of value in entrepreneurial opportunities maintains the

III. WRITTEN ACTIVITIES

Explain the meaning of the following statement:

1. Entrepreneurs will transform learners to be innovators.

2. The Philippine is a haven for the development of entrepreneurs.

3. Entrepreneurship education is an individual lifelong learning process.

4. Development of the rural economy is not a one shot deal.

IV. EVALUATION ASSESSMENT:

Lesson 2: Job Opportunities

4. Have a good accountant or a trusted financial adviser

5. Seek the advice of professionals

III. WRITTEN ACTIVITIES:

Explain the meaning of the following statements”

2. The entrepreneur is flexible and adapts to change

3. Emotional stability is an important factor in the making of an entrepreneur

4. The entrepreneur is a results-driven individual

5. Explore the business management.

Lesson 3: DEVELOPING A BUSINESS PLAN (Market Need Analysis)

In analysing the market need, the following questions should be asked:

1. Who will get interested in my product?

2. What does the market need or want?

Determining the marketability of the business is typically done in the context

The following activities can be recommended:

1. Demographics and segmentation – is the statistical characteristics of human

3. Market need – Investors must determine the need of the market

4. Competition – determining the competitors positioning and describe their

Few examples of barriers to entry:

7. Access to distribution channels

III. WRITTEN ACTIVITY

1. Lists the activities in analysing market need

2. Give 7 examples of barriers to entry

3. Give examples of questions that should be considered in analysing the

1. Define market analysis. ( 5 points)

3. Enumerate the 4 activities in analysing market need. Elaborate each. ( 10 points)

4. “Determining the marketability of the business is typically done in the context of

Lesson 4: Product: Its nature and Sustainability

II. ADDITIONAL NOTES:

Product Description Necessities

1. Cite the uniqueness of product

Example: Honda Brio Model

Example: Prestige, status signal, professional image

1. Goods – are sale of the physical products manufactured

c. non-good service is personal service on the part of the seller.

Customer Service in the Enterprise

1. Define the customer service the company can provide

III. WRITTEN ACTIVITY:

1. EXPLAIN THE MEANING OF THE FOLLOWING CONCEPTS

2. Enumerate and describe the levels of Product