Introduction.

Before assessing the extent a business research is vital for total quality management it is quite important to understand the meanings of the two terms. Business research is a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. The research provides the needed information that guides managers to make informed decisions to successfully deal with problems and satisfy customers. TQM stands for Total Quality Management. This is a holistic approach to long-term success that views continuous improvement in all aspects of an organization as a process and not as a short-term goal. It aims to radically transform the organization through progressive changes in the attitudes, practices, structures, and systems (www.businessdictionary.com).

TQM is a customer focused approach because it aims at satisfying the customers or delighting them by providing them with best quality product at lowest possible price among others. It is a companywide strategy meaning that it involves everyone in the organization. Having seen that it involves every one in the organisation, it encompasses its every function in administration, communications, distribution, manufacturing, marketing, planning and training. This simply means that functions of mentioned organisation departments should aim at satisfying the customer. Total quality management is methodical and it makes moves based on information. One indicator that relates Total quality management and business research is that both are methodological and they base on information. Business research is described as the systematic collection and analysis of data about the prominent attributes of the market, such as consumer behaviour, competition, distribution, Price, product, production and other necessary organisation structure reforms that are beneficial for the company. It is a continuous process, wherein the company collects the data and interprets it to bring about the necessary changes in company policies and strategies. So, Business research allows the company to study the relationship between the company and the consumer. It is through this information that managers can make sound decisions on how the company will satisfy its customers. The situation where management has information about all attributes about the business that can help it satisfy its customers is what brings about Total Quality Management (www.wikipidia.com).

Importance of Business Research for Total Quality Management. A good business research allows the company to determine whether it has been able to satisfy its customers or not. It provides the company with crucial information about the various factors which affect the business. It helps the company to formulate plans, take necessary measures and valuate its performance. Business research helps the company to devise more effective strategies. Based on the study, the company can adopt marketing campaigns, which directly target the specific group like the potential consumer. It helps the company to identify opportunities, available in the market. The need of a particular product can differ, owing to various factors, thus business research helps the company to identify the market potential in a particular area, within a specific age group, or during a particular time phase (M. Sanders and Thornhill, third edition). More importantly, Business research minimizes the chances of loss to a great extent, and thus it is considered as an important business tool. When planning a particular product launch, a business research can help you in identifying the potential problems, which you could face in the future, thus giving you the ample time to determine an effective solution for it. A research done over a year after the product was launched, can help the company determine the loopholes in products marketing strategies, and devise plans to counter loss or increase existing profit margin and maintain customer satisfaction. conclusion. Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce and more importantly satisfying customers. Information gathered through this research is the only tool used to meet Total Quality Management or it (TQM) aims at satisfying customers through all prominent attributes of the business which are product, production, distribution, pricing, manufacturing, administration, planning and communication among others. It is business research that makes the entire business culture Total quality management based.
References.

1. M. Sanders, Lewis P and Thornhill .A, Research methods for business students, third edition. 2. www.wikipidia.com. 3. www.businessdictionary.com.

Share WORLD Open University

Course : Bachelor of science degree in managing Rural and Community Development. Subject : Research Code To : : Mr . A. Malunga

From

: Geofrey Tamayenda

Question: Asses the extent a business is vital for Total Quality Management

Due date: Date submitted: