Market research

Market analysis

Product line analysis

Key success factors

Competitors tools

Competitor analysis

Target audience analysis

STEPS TO SUCCESS:

 Defining the research problems& objectives

 Research design
 Data collection
 Data processing (learn lines that are valid)
 Data analysis
 Market research report and presentation

PROCESS

 Identify the problem

 Develop the research plan
 Conduct research
 Analyze and report findings
 Take action

Qualitative research

Quantitative research

Product life cylce

 Introduction
Informative advertising=increase awarness
 Gwroth
Persuasive advertising=increased brand loyalty
 Maturity
Reminder advertising=maintain brand loyalty
 Decline
Change in price and promotion=increase life of a
product