INSAID provides online courses in Data Science, AI & Product Management to working

professionals. It has been seen that we have not been using digital marketing to it’s full
might and gain significant benefit.
Your task is to go through the website and social media profiles of INSAID and identify
the problem areas and come forward with and analysis and potential solutions.
Draft an online marketing plan with details including overview, current off-page & on-
page marketing strategies.
Include examples and references to elaborate, wherever possible.
Hint – You can do a competitor analysis, recommend changes, outline solutions for
improving the existing marketing strategy with reasoning why they will work, and estimate
budget for promotions with timelines.