BSc (Hons) Tourism Hospitality and Events Management

BSc (Hons) Marketing Management

Module Handbook
Module Name: Social Media Role in Tourism & Hospitality
Marketing

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1. Introduction to the Module

Module Title: Social Media Role in Tourism Management

Year 2 Semester Pre-term

1.1Module Description

Welcome to the module – Social Media Role in Tourism & Hospitality Marketing. This is a
Programme Specific second-year module designed for the pre course under the Degree - Events,
Tourism & Hospitality offered by Plymouth University UK. The content includes an introduction
to social media marketing related to tourism and hospitality industry and its impacts on
travelers and travel suppliers. Besides, activities are included for enhancing practical knowledge
on creating social media programmes for social media marketing.

1.2Pre-requisites

None

1.3Module Objective

 Recognize the importance of social media in tourism and hospitality marketing.

 Understand social media impacts on travelers and travel suppliers.
 Create compelling social media programmes

1.4Intended Learning Outcomes

At the end of the module student will be expected to be able to;

ILO-1 To give students a basic understanding of social media marketing in tourism and
hospitality industry
ILO -2 To explain the impacts of social media on travelers and travel suppliers

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 ILO-3 To prepare students with necessary skills on creating compelling social media
programmes

1.5 Delivery pattern

Total Credit Points

Contact Hours 15 hours
Practical/Tutorial Hours None
Independent Study Hours 15 hours
Total Learning Hours 30 hours

2. Session Plan

Session Topic Discussion areas Date

 Consumer Behavior in Tourism & Hospitality
Industry
Social Media Influence  Social Media Influence on Travelers’ Planning
1 10th August
on Travelers Process
 Sharing Travel Experiences on Social Media
 Social Media Users
 Aligning business objectives and social media
Creating a objectives
2 compelling social  Attracting right audience 22nd August
media programme  Creation of the social media programme
 Monitoring the effectiveness
 Recent Developments in the Travel Distribution
System
Social Media Impacts  Social Media Approaches for Tourism and
23rd August
on Tourism and Hospitality Service Suppliers
3&4 & 30th
Hospitality Service  New Ways of Interacting with Customers: From
August
Suppliers. Information to Conversations
 Impact of Electronic Word-of-Mouth in Tourism
and Hospitality Service Suppliers
Mobile Social Media  Mobile Technology Influence on Travelers
Marketing in Tourism  Mobile Social Media
5 31st August
& Hospitality  Mobile Social Media Marketing in Tourism in
Businesses. Tourism & Hospitality Businesses

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3. Assessments- Group Work

Task
You are required to do an analysis on 2 recent Social Media Marketing Campaigns done by
2 Tourism/Hospitality Organizations selected by your own and produce a report
considering the below dimensions.

 Brief introduction about the 2 organizations and the 2 campaigns

 Business objective/s of the campaign
 The Social Media Tools used
 Target Audience and the strategies to attract the right audience
 Managing E-WOM

Guidelines and Instructions

 Each Group will consist of 6-8 members. The names of each group should be
given to the lecturer well in advance before a date specified by the lecturer.

 Each member of the group should take upon him/herself a role in the report and
the group will be given an overall mark which would be allocated to individual
members in the group.

 It should comprise of 1500 words with +/-10% margin. The word count may
exclude title page, titles, table of content, diagrams, or your list of references

 The report should be submitted via NLearn. Students must keep a print copy to
be submitted on demand.
 You must focus on below areas when you develop your report: -
o Front cover/ Title
o Contents
o Analysis
o Conclusion and recommendations
o Reference List
o Last page should contain the details your group number, unit, assignment
title and lecturer and a table with the details of the group members
mentioning the individual contribution

 The Report must be word processed

o Font - Arial font, size 12.
o 1.5 line spaced
o 1inch margin and justified

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 o Pages must be numbered, and your document should be spell and
grammar checked.
o Include screen shots, pictures, headings and subheadings where
necessary

 You will need to draw on and refer to relevant academic literature throughout
and think about how they could be applied in various aspects of your Report.
 Referencing (in text and end text) is mandatory.
 The work submitted online must be your own. Academic offences, including
plagiarism, are treated very seriously.

Deadline : 2nd September 2022, 11.59 p.m. (SL Time)

3.1Marking Criteria

Marking Criteria Marks

Availability of solid information and the right amount of information. Usage of 30
appropriate and relevant information.
Application of the Theories and concepts learnt in the class and recent research 20
findings
Teamwork, Creativity and Professional presentation of the report- formatting 30
and follow guidelines, accurate citation of references in text and
comprehensive referencing at end of paper using Harvard notation.
Conclusion and Recommendations 20