Blenz Coffee – Canada

GOALS

To produce unique beverages, using only the finest quality beans to craft each beverage to suit each
guest’s individual tastes. Additionally, to attain market dominance by increased brand imaging, product
improvements, and improved customer experience.

STRENGTH

 Baristas are skilled and well-trained individuals.

 Staff and employees are friendly and approachable.
 It offers imported coffee beans and teas, which makes it unique from other coffee shops.
 Provides high-quality coffee beans and teas at an affordable price.
 It offers an extensive selection of coffee.
 It also sells health-promoting organic teas.
 Unlike other coffee shops that only serve coffee, it also serves a variety of meals and desserts.
 A large-space coffee shop with pleasant ambiance for customers.

WEAKNESSES

 Expensive packaging costs due to customization.

 High operation cost like labor expenses and maintenance expenses.
 There are other beverages that can be substituted for coffee, including milktea, smoothies, and
others.
 Ingredients are expensive since they are imported.
 Weak social media engagement
 There are no experts who can create interesting online content for selling products.
 Small advertising budget

OPPORTUNITIES

 An increasing number of coffee lovers and drinkers

 Increase consumer loyalty and retention
 Created a loyalty program and made charitable donations
 Provides an online app for ordering convenience.
 As it is a franchise shop, suppliers are easily accessible.
 Growing brand recognition

THREATS

 Strong competition from well-known coffee shops like Starbucks.

 There are more coffee shops in Canada that serve cheaper coffee.
 Customers' attitudes toward food and beverages consumption are changing.
 An unanticipated economic downturn that could lead to higher ingredient prices.
 Employees' chances of leaving or switching to other restaurants that pay much higher wages
STRATEGIES

 Improve social media engagement.

 Expand product marketing and advertising.
 Provide new and more innovative coffee and tea products.
 Create loyalty and incentive programs.
 Conduct additional research into ways to improve coffee and tea products. Also, do some
competitor research.
 POSCO

STRENGTH

 Highly skilled employees that have completed successful training.

 Employees are technically advanced, which improves the company's e-commerce capabilities.
 Posco has an approximately 30,000-strong workforce, which makes the work and production
faster than other companies.
 The company and its employees have a great culture founded on solid values.
 Solid manufacturing foundation.
 Produce high-quality steels at an affordable cost.
 Strong brand recognition and market presence across the world.
 Good track record as one of the industry's leading brands in industrial products and chemicals.

WEAKNESSES

 High maintenance of the machinery producing steel.

 High labor costs due to the large number of employees

OPPORTUNITIES

 Increasing demand of steels in Korea

 There are many new construction projects in Korea that needs steel.

THREATS

 New market entrants who may be able to offer lower prices

 Increased competition between well-known steel companies such as China Baowu Group and
ArcelorMittal
 Korea’s government and environmental regulations that could affect the marketing operations
 Rising raw material prices, such as iron ore, coal, and scrap steel, as a result of an economic
downturn.
 Machineries deficiencies

STRATEGIES

 Predicting possible risks and problems in the manufacturing of steel and having back-up plans to
optimize maintenance expenses.
 Use a digital marketing and advertising strategy to promote the product.