POSCO

STRENGTH

• Highly skilled employees that have completed successful training.

• Employees are technically advanced, which improves the company's e-commerce
capabilities.
• Posco has an approximately 30,000-strong workforce, which makes the work and
production faster than other companies.
• The company and its employees have a great culture founded on solid values.
• Solid manufacturing foundation.
• Produce high-quality steels at an affordable cost.
• Strong brand recognition and market presence across the world.
• Good track record as one of the industry's leading brands in industrial products and
chemicals.

WEAKNESSES

• High maintenance of the machinery producing steel.

• High labor costs due to the large number of employees
•

OPPORTUNITIES

• Increasing demand of steels in Korea

• There are many new construction projects in Korea that needs steel.
•

THREATS

• New market entrants who may be able to offer lower prices

• Increased competition between well-known steel companies such as China Baowu Group
and ArcelorMittal
• Korea’s government and environmental regulations that could affect the marketing
operations
• Rising raw material prices, such as iron ore, coal, and scrap steel, as a result of an economic
downturn.
• Machineries deficiencies