Every day, people are active in the food industry.

It is biologically necessary to eat enough food each day

in order to support the body's essential processes. Every single civilization on the globe prepares, and
eats food on a regular basis. Marketing has introduced us to a wide variety of products and services
from across the globe, and they have already focused on what makes their products stand out from the
competition. However, Filipinos have distinctive shopping habits that have developed into a distinct
culture. In general, Filipino customers like making purchases that satisfy their dietary preferences. Food
plays a significant role in popular culture, and a society's eating habits are influenced by its beliefs,
customs, and trends. A society's ideas and products, including those produced through its commercial,
political, media, and other institutions, as well as the effects of these ideas and products on society, are
referred to as popular culture. In the twenty-first century, the social media era has come, for better or
worse. Everything is governed by social media, including the media people consume and the products
they purchase. Vlogs have quickly grown in popularity as a platform for the food industry to fund social
media celebrities to advertise their goods. Similar to more conventional media, influencers on social
media primarily push food and beverages that are easy to order and deliver to the doorstep

Since our nation is now facing the new normal and Covid-19 is now moderate and controlled, many
Hobbits of young Filipino consumers adopted the recent situation, and more food industry businesses
were able to resume after the Covid-19 distraction, The food industry has evolved and becomes
competitive and flexible in the new normal. Various trends in food buying and consumption exist,
including fast food restaurants serving food on their premises before the pandemic, there were only a
few branches operating due to government restrictions to limit the number of people outdoors to
prevent Covid-19 transmission. Social media platforms operate online food and grocery deliveries from
various brands in a single app. Many young Filipino consumers continue to rely on convenient food and
beverage options. Grocery store-prepared foods like meals and snacks are popular choices because they
provide convenience without compromise essential for consumer

(Popular Culture's Views on Food's Nature) Theresa English from Tulane University claims that American
popular culture has changed the way we eat. Families may dine together more easily now that pre-
packaged boxed meals like Rice-A-Roni and Hamburger Helper are available. Childhood obesity has
increased as a result of the widespread fast food culture. Before the late 1970s and early 1980s, people
didn't pay much attention to culinary culture, but then it became a major topic of conversation and
enjoyment (Lucky Peach). Because it is so accessible and has a significant cultural presence, Americans
frequently use fast food as a source of nourishment

When making an online purchase, there are tons of possibilities available, and we can really compare
the prices of identical items by using a single app. This includes purchasing food and household
essentials. The young Filipino consumer has benefited more from this trend because it provides a
convenient and safe way to shop without having to leave the house and sit in traffic for hours or prepare
meals at home the old-fashioned way. Instead, they can simply click and order from one of the many
nearby cuisines. However, the consumption of ready-made foods such as fast food, processed food,
unhealthy junk food, and beverages is typically poor in terms of nutrition, which influence by mass
media in our society that affects the young Filipino’s health and lifestyle. In the new normal, young
Filipinos are influenced by popular culture when they buy and consume food. This study analyzes this
effect and discusses Filipino consumer preferences as well as popular food and drink preferences and
eating behavior preferences. For young Filipino consumers, family, friends, and coworkers are
frequently the usual sources of influence, but in this generation, popular culture has grown in
importance because it inspires young people to be more creative and to broaden their horizons, helping
them to explore and expand their identities. New technology has led to the emergence of popular
culture in a globalized society, which has increased its influence on our neighborhood.