2022

Case Study

In Association With
 KNOWELLO
Know more, know well

~ Knowello wants you, the reader, to know more, know well!

“What separates good content from great content is a willingness to take risks and

push the envelope.”

— Brian Halligan

Introduction
-Sector Details
In India, the situation of media consumption has changed drastically.
With its high penetration of smartphones and the availability of ample
data in affordable packages, Jio has transformed content consumption
across the board.

Out of a population of 1.3 billion people, only 425 million people read
newspapers. Online news (56%), especially social media news, has
replaced print media (16%) as the primary news source for users under
the age of 35, with users over the age of 35 consuming a combination of
online and offline news. According to India Digital News Report 2019, a
whopping 68% of the Indian population rely on smartphones as their
primary source of news. The short attention span in today’s world has
led to the popularity of short-form content among young Indians.
 -ABOUT THE
COMPANY
Business news & financial content can be
intimidating. The fast-paced nature,
backstories, and jargons make the content
relatively tough to consume & track. At
Knowello we are trying to address these
issues & make the amazing developments
in the world of business accessible to all.

Knowello aims at simplifying and making

business news and knowledge consumable.
Helping users understand, follow and retain
better thereby having improved
connection with the world at large.
Knowello delivers news and knowledge in a
refreshing manner through human
intelligence rather than AI-generated
content, creating articles that are fact-
based and neutral. Knowello delivers a mix
of news and knowledge content along with
Gamification and better engagement
features.

WHAT MAKES KNOWELLO UNIQUE?

Buzzing: This has the headlines & major developments in everything from
entertainment to economy, from scams and successes – all in their proper context!

Knowables: Business histories, raging debates of the day, start-up chronicles, stock-
market know-how, financial/tech trends, unmissable launches/events are all included
in this section.

Knowello Play: Light-hearted quizzes and games to open the user’s mind to
unexpected facts & trivia

Hot Words (HW): This segment helps users get the most important news, understand
the most commonly used jargon and get the most pertinent facts and figures at the
tip of their fingers.

Knowello Coins: Here users can increase their Knowello Net Worth by earning
Knowello coins while reading stories, Hot words and by playing Knowello Play.
Knowello is an early-stage business infotainment
start-up, which has recently got listed on the Play
store. It curates content across business, finance
and economics and presents it in a bite-size
format.

As part of Knowello’s plan to gain traction in the

market, devise a well-researched feasible
marketing strategy to increase brand recognition
and create a loyal customer base. Teams need to
develop an overall branding strategy to increase
brand awareness at the macro level.
DELIVERABLES
1. Create the right brand identity and communication
strategy for Knowello

2. Pitch user acquisition Strategy for Knowello App,

keeping cost, effectiveness and platforms in mind

3. Develop a roadmap to achieve our long-term goal

of reaching 5 million active users

4. Any other idea(s) that can effectively address the

problem statement
 Note:
1. Presentation not exceeding 10 slides
(including introduction and thank you
slides and annexures) must be
submitted on the competition page by 16
February 2022, 23:59:59 hours

2. Presentations will be judged on the

following parameters: feasibility,
relevance to the current scenario in the
sector, creativity and uniqueness of the
solution

To know more about the product check

out the following links:

Play store:
https://play.google.com/store/apps/
details?id=com.knowello.userapp

Instagram:
https://instagram.com/knowelloworld

Thank
You
We are looking
forward to your
Submissions