Customer Research:

Learn, then Burn

Kevin P. Taylor

©2018 Kevin P. Taylor

In Tough Mudder, as in startups, you will be
either a winner or a loser.
 Winning startups discover the right
product before running out of money.
Startups have limited−or no−runway for
product development and marketing.
Startups need to verify their product
before running out of precious cash.
The following tools will help you solve the
puzzle before cranking up your burn rate.
 Tools to use.

1. Customer interviews

2. Unbounce landing pages

Unbounce and Google Adwords

Use Google Adwords to drive relevant

visitors to your Unbounce landing
pages.
Unbounce and Google Adwords

Then, use A/B testing to learn what is

important to your potential
customers.
Unbounce
WYSIWYG
Page
Editor
Create two versions of a landing page.
Use an ad to send traffic to the pages.
 Landing
Page
Version A
 Landing
Page
Version A
 Landing
Page
Version B
 Landing
Page
Version B
We looked at two tools that can help you
validate your product.
Go validate, damn it, and then scale your
business!
Questions / Feedback?

Customer Research

Kevin P. Taylor
twitter.com/ktaylor