Yummy Rolls

By Maddy, Dawson and

Gianna
 Our Team

Maddy Merrill Gianna Atkison Dawson Hawking

Co- owner Co- owner Chef
Our Truck’s Story

We decided to name our sushi food

truck “Yummy Rolls” because we sell
yummy sushi rolls and our truck is on
wheels. Our team is very passionate
about our truck.
 Location

Our food truck is located in downtown

Castle Rock. Our truck is open from
Monday-Saturday from 11am-9pm.
 Process

1 2 3 4

Rice Alga Nori Filled Soy sauce

 Equipment

In our sushi truck, the equipment we

carry is sashimi serveware, rice barrels,
shamoji spatulas, sushi rolling mats, rice
cookers and warmers, sushi take out
containers, pots and pans, rice presses
and molds. Using these tools this is how
we make every product on our menu.
Menus
 Situation Analysis

Demographic Psychographic
1 ● Middle class 2 ● People who like
people. seafood
● Ages : 16-60 ● Outdoors

Geographic Product Usage

3 ● Suburban Area 4 ● Our target market
buys food from our
food truck once or
twice a month.
 SWOT Analysis

One of our strengths is we are a mobile sushi food truck. There is not many out there.
STRENGTHS In addition to this we also sell our sushi cheaper then it is in a sushi restaurant. This
benefits us a lot.

WEAKNESSES A lot of people might not think of sushi of the first thing they want to eat when
they see a food truck. They might think of more finger food and barbeque. Also a lot
of people are not favorable of sushi and do not like it.

OPPORTUNITIES The opportunities they have is when they are concerts in Festival Park. We will
have a lot of business with all the people at the concert.

Our threats are bad weather such as snow and rain. Another threat is location, if we
THREATS are in a bad spot.
 Marketing Plan Objectives

1 2 3

We would like to We would like to We would like to

sell $1,500 worth of have 20 new park our food
customers each
sushi each week. week. truck at 3 different
locations each
week in order to
maintain new
business.
This is our truck
 The 4 P’s

Product Price
We sell different kinds of
sushis and japanese desserts
We sell items
and japanese sodas
from $3 - $8

Place Promotion
People can find our food We will have social media
truck all around posts telling people deals and
downtown Castle Rock. where our truck will be
 Theme

Our theme for our truck is

japanese. We sell sushi and
japanese desserts and sodas.
 Sources:

Thanks
- Mtckitchen.com
- Dendetueru.com

Do you have any questions?

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