MGT 666 Industrial Training Report

MGT666 - INDUSTRIAL TRAINING REPORT
MARCH 1, 2021 - AUGUST 13, 2021
POWER STEPS
SDN. BHD.
(MK MUSIC HUB)
PREPARED BY:
NOOR ADLINA BINTI RASHID (2019717535)
BACHELOR OF OFFICE SYSTEM MANAGEMENT (BA232)
MGT666 - Industrial Training Report
Noor Adlina binti Rashid (2019717535)
CHAPTER ONE
- INTRODUCTION
1
EXECUTIVE
SUMMARY
This industrial training (or known In order to know the company,
as internship) report stresses on my Chapter three introduces the PSSB
work experience as an Intern in company's profile: name, location,
Power Steps Sdn. Bhd. (PSSB) from background, vision, mission,
March 1, 2021 to August 13, 2021. objective, goal, organizational
The purpose of industrial training structure and products/services.
is to learn about the company and
the industry by observing through The forth chapter is about the
the company's strengths, training's reflection that consists of
weaknesses, opportunities and the information about the duration
threats (SWOT). of the internship, working day and
hours, the roles and the
As a student, I have to apply responsibilities and the allowance
various business and management gain during the internship.
knowledge learned throughout the
study years during the internship, Based on the observation and
such as strategic management, experience at the workplace, the
human resource, organizational SWOT analysis diagram that
behavior, marketing, economics, summarize the company strengths,
finance and operation weaknesses, opportunities and
management. threats is illustrated and explained
in chapter five of this report.
This report is divided into nine (9)
chapters. The first chapter of this The sixth chapter is about
report deals with introduction that discussions and recommendations
presents this executive summary which are drawn by analysis on the
and the acknowledgement, previous chapter. The conclusions
followed by second chapter of my of the whole study are explained in
profile (student's profile). My chapter seven. Chapter eight and
updated resume is presented in nine provide details of references
this chapter. and corresponded appendices.
2
TABLE OF CONTENT
CHAPTER ONE Executive Summary...................................................... 2
Introduction Table of Content............................................................. 3
Acknowledgement........................................................ 4
CHAPTER TWO Updated Resume........................................................... 6

Student's Profile
CHAPTER THREE Company Overview....................................................... 8

Company's Profile Vision, Mission and Objectives............................... 9
Organizational Structure........................................... 10
Products and Services................................................. 11
CHAPTER FOUR Reflections of Responsibilities............................... 13

Training's Reflection
Reflections of Working Experience..................... 14
CHAPTER FIVE SWOT Analysis Diagram............................................. 16

SWOT Analysis
CHAPTER SIX SWOT Analysis Findings............................................ 18

Discussion and Recommendations........................................................ 22
Recommendation
CHAPTER SEVEN Conclusion.......................................................................... 26
CHAPTER EIGHT References.......................................................................... 28
CHAPTER NINE Appendices........................................................................ 30
3
ACKNOWLEDGEMENT
Bismillahhirrahmanirrahim...
At the very outset, I am very much thankful to almighty Allah S.W.T. for giving me strength,
courage and ability to accomplish the internship program as well as the internship report
in a scheduled time in spite of various complications. It gives me immense pleasure to
thank a large number of individuals for their cordial cooperation and encouragement
which has contributed directly or indirectly in preparing this report.
First of all, I would like to express my gratitude to my internship supervisor, Madam

Hanitahaiza Hairuddin for her guidance and feedback which made everything clear to me
to complete this report. At first, I was so confused that whether I would be able to make a
fruitful report but with her assistance, I found a way to do everything immaculately and in
time. She kept me on track to complete this report and her suggestions and feedback
were very dynamic in making this report as impeccable as possible.
Moreover, I must show my gratitude to my supervisor of Power Steps Sdn. Bhd., Y.M. Raja
Mohamed Faliq Raja Adam who willingly took my responsibility and gave me lot of time
and shared his working experiences with me. His guidance showed me a way not only to
understand the office culture but also how to deal with all the co-workers of the
organization and meet the client demands with great team-work.
I would also like to express my sincere thanks to all the employees of Power Steps Sdn.
Bhd. who helped me during my work tenure and made my experience an unforgettable
one. People from these departments helped me to gain more practical knowledge which
made my Internship journey more meaningful.
Thank you all!
4
CHAPTER TWO
- STUDENT'S PROFILE
5
UPDATED RESUME
Noor Adlina Rashid
Senior Executive Officer
No. 21, Jalan Jaya Putra 3/4, Taman JP Perdana,

81100 Johor Bahru, Johor
+60188748110 adlinarashid84@gmail.com
Date/Place of Birth Profile
July 20, 1984 Experienced Senior Executive Officer with successful

Johor Bahru, Johor background maintaining Human Resource affairs which
include employee relations, payroll, benefits and training.
Nationality Well-organized and diligent human resource management
Malaysian professional with good verbal and written communication
skills.
Skills/Strengths
Computer Skills Employment History
Communication Skills Executive Officer, Hospital Kota Tinggi

Leadership Skills June 2006 - June 2009
Data Collection & Analysis
Executive Officer, Jabatan Kesihatan Negeri Johor
Strategic Planning
June 2009 - August 2015
Time Management
Senior Executive Officer, Jabatan Alam Sekitar Negeri
Adaptability
Johor
Ability to Work in Team
August 2015 - April 2016
Ability to Multitask
Ability to Work Under Senior Executive Officer, Hospital Permai Johor Bahru
Pressure April 2016 - Present
Fast Learner
Education
Languages
Diploma in Office Management and Technology
_____
UiTM Dungun, Terengganu
English
September 2002 - September 2005
CGPA : 3.80
_____
Malay
Bachelor in Office Systems Management
UiTM Puncak Alam, Selangor
February 2018 - August 2021
CGPA : 3.66
Internships
Hyatt Hotel Johor Bahru

November 2004 - April 2005
Power Steps Sdn. Bhd.
March 2021 - August 2021
6
CHAPTER THREE
- COMPANY'S PROFILE
7
COMPANY'S PROFILE
COMPANY
OVERVIEW
BACKGROUND
Power Steps Sdn. Bhd. (PSSB) is a one- Whilst MKMH offers the buying public
stop service provider in audio-visual a superior shopping alternative with a
system design and integration. PSSB is huge selection of band and even
also the owner of the first YAMAHA orchestra instruments, electric and
MUSIKITA musical instrument concept acoustic guitars, amplifiers, electronic
shop in Malaysia. Licensed by Yamaha keyboards and accessories at
Music Malaysia, PSSB is the first to run reasonable price. All products in
the Yamaha Music Friend Course in the MKMH will be supported by skilled
world. However due to the repair services and knowledgeable
discontinuation of the Yamaha Music and friendly staff. MKMH have a full
Friend Course, YAMAHA MUSIKITA service, on-site repair and
changed its name to MK Music Hub customization department (band
(MKMH). instruments, guitars and electronics).
Established in July 2018 by its leading In addition, MKMH offers a “state of

director, Y.M. Raja Mohamed Faliq Raja the art” music lesson program
Adam, PSSB believes in enhancing the featuring top degreed instructors, as
human life experience through the part of its overall focus on educating
heightening of audio and visual senses. its customer base. This program will
Currently located at No. 51 & 51-01, Jalan include private and group lessons, as
Aliff 4, Taman Damansara Aliff, 80350 well as outreach to local schools.
Johor Bahru, Johor, PSSB provides MKMH also develop music clubs
services alongside audio visual geared to children to further serve the
equipments offering reputable brands local community.
such as Yamaha, Fender, Gibson, Shure,
Epiphone, Tama, Orange and others. Musical instruments cannot be fully
enjoyed without knowledge and
Being the only Bumiputera company experience. Unfortunately, MKMH
running such businesses in Johor, PSSB cannot sell these products at a higher
is proud to have serviced and assisted price just because they offer repair
companies from many different and instructional services. MKMH
industries in Johor. From the education offers varied services and product
sector, to hospitality, to medical, and to mixes and be competitively priced as
corporate, PSSB clientele has never been well, in order to survive in this new
limited to a specific field. PSSB economy. Into the bargain, MKMH is
provided audio visual systems and committed to provides the best
services to Yayasan Warisan Johor, Majlis product value to its customers.
Kebudayaan Johor, Jabatan Pendidikan
Negeri Johor, Sekolah Seni Malaysia PSSB and MKMH believe that to
Johor Bahru and Hospital Permai Johor achieve success, you must plan for it!
Bahru. From time to time, PSSB is
excited to add more diversity to its
growing client base or PSSB like to call
them its extended family. 8
COMPANY'S PROFILE
VISION, MISSION &

OBJECTIVES
VISION
PSSB vision is to provide the best service to the customers,
to be the best in the industry and to excel in music
education, musical instruments supply, professional audio
and system integration by providing the holistic approach
with experience and expertise.
MISSION
PSSB believes in providing a total solution to
customers with industry expertise and experience.
the
To gain a reasonably large percentage of market share in in a

short period by differentiating ourselves from our competitors.
To establish own branding with own superior service and

selection by providing hands-on merchandising approach and to
make sure clients and customers want to come back often for the
0BJECTIVE
outstanding service they receive from PSSB and MKMH.
To keep up-to-date on advances in audio visual products and

techniques in order to provide the best service to clients and
customers by discovering the new uses for the new and existing
technologies.
To focus on educating the clients or customers by offering

ongoing music community programs, from free lesson to music
classes, to after-sale follow up to turn one-time clients or
customers into life-long prospects.
9
COMPANY'S PROFILE
ORGANIZATIONAL
STRUCTURE
POWER STEPS SDN. BHD.
(MK MUSIC HUB)
10
COMPANY'S PROFILE
PRODUCTS & SERVICES

PSSB is a one-stop service provider in audio-visual system
design and integration, video conferencing system, stage
lighting and rigging system. The services include:
Professional sound reinforcement system
Visual Projection System
Video wall system control
Audio conference and simultaneous interpretation
system
Video conference system
Teleconference system
Audio and video networking system
Digital signage system
Close circuit television (CCTV) system
Public address system
Studio and broadcasting system
On the other side, MKMH offers a “state of the art” music

lesson program featuring top degreed instructors, as part of
its overall focus on educating its customer base. This
program will include private and group lessons offering
keyboard, piano, ukelele, guitar, drum, saxophone, cello,
violin and vocal class. MKMH also offers several name
brand instruments such as:
A large selection of band instruments by Yamaha, Tama,
Alexis and Jupiter with an emphasis on the beginner
and intermediate level instruments.
Electric and acoustic guitars including exclusive lines by
Gibson and Taylor and other nationally known brands,
such as Fender, Squier and Epiphone.
Amplifiers by Marshall, Nux and Orange to support our
guitar sales. MKMH is the only dealer in Johor for
Orange products.
Keyboards by Yamaha, Casio and Crescendo.
Sound reinforcement products, such as Audio Technica,
AKG, Behringer and Focusripe.
A very well stocked accessory department to support
the above items. A recent Music Trades article found
that 80% of the buying public considered this the most
important reason they buy from a musical instrument
dealer.
11
CHAPTER FOUR
- TRAINING'S REFLECTION
12
TRAINING'S REFLECTION
REFLECTION OF RESPONSIBILITIES
I started my work as an intern at Power checking orders or customers enquiries on
Steps Sdn. Bhd. (PSSB) from March 1 until online shopping platforms (Shopee,
August 13, 2021. Reflecting back to my first Lazada and Mudah) on Tuesdays, sanitizing
week at PSSB, it was one of the most the office on Wednesdays, handling CSR
memorable days of my time at work. After program (Ukulele Class) at Sekolah Baroka
being introduced to everyone, I was asked on Thursdays, running the music classes on
to join several sites visit for audio visual Fridays and monitoring the Ghazal
system design and installation. This ensemble program on Saturdays.
instantly made me feel comfortable and Apart from that, I was also responsible in
definitely made me feel as though I was attending the buying customers and
part of the team. PSSB is a small handling the trial lessons for enrolling
organization that consists of only five (5) students.Besides I also assist my colleague
employees. Therefore, I have to oversee in preparing quotation and invoice for the
how PSSB operates its business from all clients. I was happy that I had the
aspects. opportunity to use all of my knowledge I
learned during my study in every stream of
I was fortunate enough to have office systems management that had been
experienced and learned many different taught to me, namely project
sides of business management which in management, business process, systems
turn, have provided me with more insight design and development, principles of
into different types of roles and entrepreneurship and administrative
responsibilities that I could perform. Some operation systems. I was happy that I had
the opportunity to use all of my theoretical
of my roles and responsibilities at PSSB
knowledge and applied them to real-life
were checking potential projects available
situations.
in e-Perolehan system on every Mondays,
Throughout the industrial training, I found that several things are important:
It is important to learn different types of skills, such as from learning to communicate
and deal with customers and suppliers, to handling and monitoring different types of
work or program.
I learned that customer service is hard.You cannot please everyone. There are people in
this world that are simply difficult and I cannot stress over little things that will not get
me anywhere.
By asking questions, I will get the answers. Therefore, never be afraid to ask questions
because internships are supposed to be learning experience, which nobody expected
me to know everything.
I realize that observation is a main element to find out the root cause of a problem. Not
only for my project but daily activities too. Observations help me to learn
independently, discipline myself, be considerate, self-trust, take initiative and able to
solve problems.
I would like to once again appreciate everyone who has made my industrial training a
superb experience.
13
TRAINING'S REFLECTION
REFLECTION OF WORKING
EXPERIENCE
Throughout my internship, I was part Working on external and internal
of the whole team of Power Steps communications, how I react was to be seen by
Sdn. Bhd. (PSSB). The team many people. I was given the opportunity to
consisting of small number of attend the customers, to meet the suppliers, to
employees including my supervisor handle programs, pushing me to constantly
(the owner) and me since PSSB is not improve my public relations skills.I had to
a large organization. I know I did not understand what works and what does not for our
have much experience from the clients and how to best attract their attention. I
related industry beforehand, but I also learned a lot about the product itself and the
knew it definitely was an industry industry. I have been involved in numerous
that interested me.I had also heard interesting projects and activities. These include
about the wonders of business in partaking in company tender, going to events and
music and technology and I was joining several CSR programs. Those experiences
eager to learn more. I had barely were challenging at times, but also allowed me to
heard of Yamaha before, therefore I evolve and learn.
had little to no expectations on the
work culture and what people would Being in a part of a small team had several great
be like. benefits. I had access to company management
systems, it was easy for me to get along with the
From the beginning, I was met with team with more freedoms to perform our work
respect and understanding. I was without too much formal structures. Working
treated as an employee, not just an together facilitates idea generation and creativity.
intern. If there was something I did PSSB as a whole has an organization culture that
not know, there was always someone values health, work life balance and trust in their
to ask for help.I worked from employees. My internship has taught me a lot
10.00am to 6.00pm on weekdays about my skill set and given me confidence in my
and 10.00am to 4.00pm on own abilities. I also gained technical knowledge in
Saturdays. Sunday will be my off day. both digitization and in the business sector as a
I received a monthly allowance of whole.
RM500 during my internship in
PSSB. As we work in a small team, Overall, my work experience at PSSB was positive.
my supervisor would most often Being able to see how a business works and what
share what was going on since really goes on beyond what you see on the surface
everyone had to take note of all parts has been a valuable experience for me. I was very
of business management. I learned happy with the amount of things that I have
several different strategies and got a learned and experienced in the 24 weeks of being
very complete picture of what a an intern with the company.I ended up learning a
business could be like. lot more than I thought I would be able to. I
thoroughly enjoyed my internship here and now
have a very valuable experience under my belt. I
am truly grateful for this opportunity.
14
CHAPTER FIVE
- COMPANY'S ANALYSIS
15
COMPANY'S ANALYSIS
SWOT ANALYSIS DIAGRAM
Every business may have to identify those factors that can influence or have an impact on the viability
of the organization. To achieve this, SWOT analysis, a method that pinpoints and analyzes the internal
and external factors should be conducted, which can later be use in developing strong business
strategies to help the organization improve and grow.
The first two of these, weaknesses and strengths are frequently internal-related, whereas threats and
opportunities commonly concentrate on the business’s external environment that are all over,
happening in the marketplace. The SWOT analysis of PSSB analyses the internal capabilities of PSSB
(strengths and weaknesses) as well as the external environment (opportunities and threats).
Below is the SWOT analysis diagram for PSSB. The details of each element will be further discussed in
the next chapter of this report.
S O
The only
Bumiputera
company doing
W More funding
programs/
initiatives by the
T
Segmented Intense
such businesses community Government competition by
in Johor, lead by exclude other available for the Non-
the expertise possible Bumiputera Bumiputera
with more than markets. company. company.
10 years of
experience in Limited Technology Economic
the related field. flexibility in savvy customers bubbles
operating are looking for collapse due to
Associated with business due to convenient ways coronavirus
the best Movement to do business outbreak lead to
suppliers who Control Order during MCO. a fall in price
provide high- (MCO). that can cause
quality product. severe effects on
No proper the business.
marketing and
promotional
STRENGTHS activities.
OPPORTUNITIES
WEAKNESSES THREATS
2
16
CHAPTER SIX
- DISCUSSION AND RECOMENDATION
17
DISCUSSION AND RECOMMENDATION

SWOT ANALYSIS FINDINGS
PSSB SWOT analysis offers in-depth analysis of the company highlighting the major internal
factors (strengths and weaknesses) and external factors (opportunities and threats) which
play a crucial role in the performance of the company. SWOT analysis enables PSSB to
benchmark its business and performance and compare it with its competitors and industry
and build on its strengths, eliminate weaknesses, while making the most of opportunities
and countering threats.
STRENGTHS
1.ONE AND ONLY BUMIPUTERA COMPANY 2.STRONG TIES WITH BEST SUPPLIERS
IN THE BUSINESS WITH HIGH QUALITY PRODUCTS
Business in music and technology industry PSSB has strong business realtionship with
rarely interest Malay (Bumiputera) people to well-known music and technology industry
venture in. PSSB is the only Bumiputera suppliers such as Yamaha, Music Bliss, Swee
company who runs the audio visual business Lee and Kuantan Music. At the most basic
and music dealer in Johor. PSSB focused level, a company needs suppliers either to
more on projects offered by public sector provide the resources for the products or
than private sector. Therefore, being the only services it sells, or to supply resources
Bumiputera company runs such businesses, needed to run the business. Hence, having
PSSB has always got the advantage in getting great suppliers as part of the business
projects awarded by public sector. The most improves both of company service to the
highly paid project was awarded by the Majlis customers as well as company's efficiency.
Kesenian Negeri Johor worth RM100k back in
2019. Research done by Fakhrul Anwar A good relationship with a supplier can also
Zainol and Wan Norhayate Wan Daud (2016) provide a much-needed business supporter
stated that government supports has who can provide fresh perspective and
significant impact on the performance of encourage business to come. A recent study
Malay (Bumiputera) firms. conducted by Petrovic-Lazarevic and Sohal
(2018) reported that effective management
There is also a perception that small and of the supply chain has been identified as
medium sized enterprises (SMEs) are more being of significant importance to achieving
flexible and responsive to the demands of and sustaining a competitive advantage for
consumers, hence government supports for firms. Therefore, it is important for a
SMEs is increasing in Malaysia and it is based company to have a strong bond especially
on the view that SMEs contribute to high with the best suppliers for the business.
quality employment generation and are
exceptionally innovative (Parker, 2019). PSSB
is owned by the young Malay Bumiputera
who is an expert in the related field with
more than 10-year working experience at the
world known music industry expert, YAMAHA.
This can be considered as the major
strengths for PSSB since most of its rival are
non-Bumiputeras.
18
2

WEAKNESSES
1.SEGMENTED COMMUNITY EXCLUDE OTHER POSSIBLE MARKETS
PSSB has limited target market where most of its customers are Malays, be it the buyers of
its products or the clients of its services and even the students who enroll in its music
classes. Identifying a target market helps company to develop effective marketing
communication strategies. A target market is a set of individuals sharing similar needs or
characteristics that company hopes to serve. These individuals are usually the end users
most likely to purchase company product. It is no doubt that most of the Non-Malays have
more interest in the music industry compared to Malays. PSSB also located in Malay
community area which make it a bit harder for PSSB to reach other possible markets
especially the Non-Malays.
2.LIMITED FLEXIBILITY IN BUSINESS OPERATION DUE TO MCO

Many businesses indicate their operations are negatively affected by the current COVID-19
pandemic. While nationwide, the number of COVID-19 cases continues to increase at the
time of writing of this report. Businesses, including SMEs, will bear the brunt of a reduction
in global demand for their products and services. PSSB is no exception to also have limited
flexibility in operating business due to Movement Control Order (MCO) where only essential
services and sectors allowed to operate during this time. According to research conducted
by Ahmad Raflis Che Omar, Suraiya Ishak and Mohd Abdullah Jusoh (2020), the government
order on the closure of all non-essentials business premises had led to cash flow problems
as reported by Wahyudi (2014), Craven (2020) and the report of Department of Statistics
Malaysia (2020).
3.IMPROPER PROMOTIONAL AND MARKETING ACTIVITIES

While many people think of marketing being synonymous with advertising, marketing is
actually a broad concept that encompasses a wide range of elements that a company must
do to ensure effectiveness. These elements include product, price, place and promotion
(which includes advertising) and must all be considered and managed effectively. The lack
of proper marketing in any of these areas can impact a company’s bottom line. The study
by Adesola M.A, Oyewale I.O (2016) indicates that promotion and marketing activities do
have significant positive impact on business performance. However, PSSB is lacking of
proper marketing activities which reflected the company's promotional efforts, which
include advertising, sales promotion, public relations and events.
19
2

OPPORTUNITIES
1.FUNDING PROGRAMS/INITIATIVES BY 2.CONVENIENT WAYS TO DO BUSINESS
GOVERNMENT DURING MCO
The government of Malaysia under several It has been a roller coaster ride for
ministries or agencies offered grants to the businesses since Covid-19 pandemic evolved
Malaysian that looking forward to set up, into health and socioeconomic of
expand, diversify and modernize their unprecedented scale and impact.
business. For instance, there are few Embracing the new normal in our routine
programs available under the seems to be our only option. The loosening
Entrepreneurship & SME Development of regulations with conditional MCO and
Programs from SME Corporation Malaysia. recovery MCO is a ground to further embrace
Programs provided by relevant Ministries and the new normal in our lifestyle. In other
Agencies focus on five (5) areas : words, more than ever, businesses that rely
Access to Financing on in-store crowds need to take the initiative
Human Capital Development to reevaluate their viability and relevance.
Market Access
Innovation and Technology Adoption Rachel Gong (2020), a researcher at the
Infrastructure Khazanah Research Institute in Kuala
Lumpur stated that despite being the
PSSB can take these available opportunities backbone of Malaysia’s business
to improve several areas of its business, for environment, SMEs perform relatively poorly
example, its marketing techniques which will in digitalization. There exists a digital divide
support its growth. Apart from that, as an among businesses in Malaysia. Being that
SME, PSSB should always find for ways to case, PSSB should have to prepare its
make it easier to take care not only the business in this fast-changing post-
business but also its employees. Moving on quarantine world and to find ways to drive
to this pandemic period, Government also revenues and sales in the absence of face-to-
had announced few financial support face interactions with clients and customers.
initiatives for COVID-19, such as Economic New strategies to keep the line of
Stimulus Package, following the PRIHATIN communication with clients and customers
Rakyat Economic Stimulus Package and the alive to bring in the sales are crucial,
PRIHATIN SME Economic Stimulus Package especially in this period of social distancing
(April 6) and the most recent PENJANA in the new normal. But how? The answer is:
Stimulus Package to help businesses recover to digitalize.
from the impact of the global pandemic.
20
2

THREATS
1.INTENSE COMPETITION BY NON- 2.ECONOMIC BUBBLES COLLAPSE DUE TO
BUMIPUTERA COMPANY CORONAVIRUS OUTBREAK
The segregation of the socioeconomic The economic bubble collapse can lead to a
activities along the racial lines has fall in price, causing severe effects on
subsequently shaped the Malaysian society- investment. It is a significant threat to the
identity formation (Gomez 2017). company. In addition to its impact on
Consequently, Malaysian society became public health, coronavirus disease 2019
multi-layered in terms of race and economic (COVID-19) has caused a major economic
wealth. This is because during the pre- shock. The MCO mandated the temporary
independence period there was little closure of non-essential businesses and
participation amongst the Malays in prohibited mass movements nationwide had
economic activities, in both employment and caused 70% of SMEs reported a 50% drop in
ownership due to the domination of foreign business. PSSB is no exception.
enterprises as well as ethnic Malaysian
Chinese in certain manufacturing activities; PSSB faced downtime in its daily operation
also the general Malay attitude was to be risk and experienced delays in completing tasks
averse. and projects. As a result, PSSB indicated
that cost-cutting measures are a priority
Industry rivalry as part of competitive analysis which include cashflow management, re-
in marketing, describes competition among prioritizing of business activities and
existing firms. Rivalry can lead to reduced investments and adjusting wages or
profits for companies. However, competition applying for wage subsidies. Among the
is a fact of business life. Being in the business problems faced by PSSB prior to the MCO
monopolized by the Chinese community, include fewer requests for its service,
PSSB faced an intense competition by its cancellation of order as things become
rivals. Therefore, most of PSSB clients and worse, reduction in client spending and
customers are Malays. It became quite hard clients are avoiding face-to-face meetings.
for PSSB to approach other market shares. Another problem facing by PSSB is its
The intensity of rivalry from its competitors in inability to get supplies during the MCO
this industry sometimes put pressure on period as its suppliers have temporarily
PSSB and limit its profit potential. closed down.
21
2

RECOMMENDATIONS
In the preceding chapter, I have examined the economic and other forces that are currently
shaping the future environment for PSSB. On the basis of the findings, there are five (5)
recommendations to the company concerning especially the effects on Covid-19 outbreak
can be drawn. These 5 recommendations to boost the company's resilience can be
summarized as follows:
1 Business Digitalization
2 Stay Connected With Clients
3 Grab The Opportunities
4 Proper Marketing PLan
5 Beat The Competitors!
22
2

RECOMMENDATIONS
1 Business Digitalization
The rationale behind digitalization is clear: digitalization improves efficiency,

competitiveness and economies of scale. PSSB should adopt digital measures to make up
for the shortfall in its traditional sources of revenue. Cheng & Liu (2017) in their study
mentioned that small retail business leaders must plan to satisfy customer requirements
and ensure innovative technological strategies are implemented to sustain a competitive
advantage and increase revenue and communication, The increasing need for higher
technology capabilities to connect businesses, customers and supply networks is fast-
tracking the world into digitalization.
To give an idea, PSSB may consider additional cloud-based technologies to complement its
offerings to clients and customers. Embracing the new normal in performing the business,
which is the absence of face-to-face interactions with clients and customers, PSSB may
require a secure and compliant service for delivering digital documents to them. Take it on
the positive side, COVID-19 is actually a game changer for digital transformation and PSSB
must not be left behind!
Stay Connected With Clients 2

Many businesses are forced to shut their doors due to the Covid-19 outbreak and the clients
and customers maybe on self-quarantine, but that does not mean PSSB cannot stay
connected and continue providing excellent service. There are plenty of ways fro PSSB to
stay connected to its customers through this pandemic and keep the business going
through it. For example, PSSB may increase its social media presence by posting about
Covid-19 updates because it can be helpful to increase its posting frequency to ensure that
PSSB is showing up in customers' news feeds.
Since PSSB business already has an e-commerce component (Shopee, Lazada and Mudah),
PSSB can remind customers that they can still shop for their favorite items on those
platforms. It might even help to offer a coupon or discount to encourage online shopping
while customers are staying home anyway. These strategies are crucial, especially in this
period of social distancing in the new normal. It is recommended for PSSB to double its
commitments to these strategies during the MCO to let its customers know that PSSB is
always here for them!
2
23

RECOMMENDATIONS
3 Grab The Opportunities

Sorting out opportunities and planning them properly while aligning it with the strengths
can benefit the company and support its growth. For PSSB, there are several opportunities
that the company can use for its development especially during this pandemic era. One of
the opportunities is initiatives and incentives from the government. the As mention earlier,
embracing the new normal by digitalizing the business requires incentives and appropriate
policies. Nonetheless, many SMEs are likely unaware of government initiatives and
incentives for digitalization. The government through Ministry of Finance (MOF) is working
together with Malaysia Digital Economy Corporation (MDEC) in managing grant to eligible
SMEs to adopt digitalization in daily operations. The Government in 2020 Budget provides
a 50% matching grant of up to RM5,000 per company for the subscription of the above
services. This matching grant is worth RM500 million over 5 years, limited to the first
100,000 SMEs applying to digitalize their business operation.
Proper Marketing PLan 4

PSSB does not engage in proper marketing and promotional activities. It can be a
significant weakness of a company that needs to survive in a highly competitive market.
The company is financially stable and well-equipped. Therefore PSSB can improve its
marketing techniques, which will support its growth. A successful marketing strategy must
tell an organization where they would want to be on a long-term basis that is why it is often
aid that marketing strategy is a continuous process. Promotion is a key element in putting
across the benefits of company's product or service to the customers. Well-designed
marketing and promotional strategies ensure long-term success, bring in more customers
and ensure profitability for businesses.
Let's start with preparing a communication plan since we can never communicate too
much during a crisis. The communication plan should target PSSB's employees, customers
and suppliers. What PSSB can do is to carefully craft a clear and concise message, schedule
regular updates and optimize technology to send messages to customers. Put someone
who can be trusted in charge of doing this. It is a very important job. Imagine when they
talk about the promotion, they indirectly become company marketing agents. They spread
the word of mouth, and this results in more customers.
2
24

RECOMMENDATIONS
5 Beat The Competitors!
Competition exists in every market. Smarter companies nullify the effect of competitors in
order to increase their market share. To become a successful business, a company need to
find ways to stay a step ahead of its competition. However, doing so is often easier said
than done, and there is no simple answer on how to beat competition. There are several
strategies PSSB should be using to ensure that the company can stay ahead of its
competitors. One likely way to beat the competition is to identify and address the needs of
shared target audience better than the competition can.
It's important to focus on company efforts on trying to provide solutions to customers'

issues, Not just trying to sell customers the products or services, take as much time,
whether that involves several phone calls, or weeks or months of emails and follow-ups just
to identify and solve your customers' pain points. Finally, as you reach out the customers, be
courageous and ask them if they need anything else. It is possible another supplier has let
them down, maybe the company can fill the gap. Look at this as an opportunity to explore
other options that could bring in additional cash.
2
25
CHAPTER SEVEN
- CONCLUSION
26
CONCLUSION
In a nutshell, this internship has been an excellent and rewarding experience. I can
conclude that there have been a lot I have learnt from my work at Power Steps Sdn. Bhd.
(PSSB). The analysis on the PSSB's strengths, weaknesses, opportunities and threats (SWOT)
clearly show clear picture on how PSSB is operating its businesses. Based upon the SWOT
analysis, I can conclude that PSSB is yet to operate with its maximum capacity. With its
wide range of products and services, PSSB actually has a bright future,
Being the only Bumiputera company in the industry who has strong, healthy relationship
with the best suppliers give PSSB advantage to gain better value for the business. However,
PSSB may need to review other possible markets for its businesses. Apart from that, PSSB
might want to dig more on how to stay connected with its clients due to limited flexibility
in business operation caused by MCO. Proper marketing plan which includes marketing
activities and promotional efforts are also important for PSSB to continue to drive revenues
and sales in the absence of face-to-face interactions with clients. PSSB should embrace
innovative marketing platforms and technologies in order to remain resilient during
unexpected situation.
Embracing the new normal requires incentives and appropriate policies. Thus, various
incentives and assistance programs have been proposed by the Government for small and
medium enterprises (SMEs) and entrepreneurs to keep their business afloat amid the
economic fallout from the COVID-19 pandemic. Hence, PSSB must grab this opportunities
and must be able to utilize the incentives efficiently to achieve greater competitiveness.
Running a business can be extremely difficult due to sheer number of competitors
currently on the market. It is essential, therefore, for PSSB and its business to stay ahead of
the competition so that it can grow and compete against the giants of its industry.
Although my findings are still rudimentary, I hope my recommendations can be useful for
PSSB to survive in its competitive market and to go further in the industry.
On another note, my five (5) months period of practical training allows me to have clear
view on roles and responsibility besides gaining improvement on communications,
interpersonal and other soft skills. Most importantly, I was exposed to the "peak-and-valley"
life of a young entrepreneur which affects me directly in keeping myself to stay motivated
to succeed. I can honestly say that my time spent interning with this company resulted in
one of the best part of my life. Not only did I gain practical skills but I also had the
opportunity to meet many fantastic people. The atmosphere at PSSB was always
welcoming which made me feel right at home. Everyone in PSSB is much more like family
to me now. Overall, my internship at PSSB has been a success. I was able to gain practical
skills, work in a fantastic environment, and make connections that will last a lifetime.
I could not be more thankful.
27
2
CHAPTER EIGHT
- REFERENCES
28
REFERENCES
5 Effective Ways to Beat Your Competition. Retrieved June 20, 2021 from
https://www.business.com/articles/5-ways-to-beat-competition/
Asterique. Retrieved June 20, 2021 from https://asterique.com.my/company/
Audio Production Service. Retrieved June 20, 2021 from

https://www.referenceforbusiness.com/business-plans/Business-Plans-Volume-04/Audio-
Production-Service.html
COVID-19: Impact on Malaysian Businesses. Retrieved June 20, 2021 from

https://www.ey.com/en_my/take-5-business-alert/covid-19-impact-on-malaysian-businesses
Indigenous (“Bumiputera”) Malay Entrepreneurs in Malaysia. Retrieved June 20, 2021 from
https://core.ac.uk/download/pdf/236300804.pdf
Integrated Audio Visual. Retrieved June 20, 2021 from https://www.iav.com.my/company.asp
Macrologix Technology. Retrieved June 20, 2021 from http://www.macrologix.biz/
Musical Store Instrument Business Plan. Retrieved June 20, 2021 from
https://www.bplans.com/musical-instrument-store-business-plan/products-and-services/
Power Steps Sdn. Bhd. Retrieved June 20, 2021 from https://powersteps.n.my/
SME Corporation Malaysia. Retrieved June 20, 2021 from

https://www.smecorp.gov.my/index.php/en/programmes-initiatives-sme
Staying Connected With Customers Through the Coronavirus Outbreak. Retrieved June 20,
2021 from https://www.uschamber.com/co/grow/customers/stay-connected-to-customers-
during-coronavirus
The impact of Covid-19 Movement Control Order on SMEs’ businesses and survival strategies.
Retrieved June 20, 2021 from
https://www.researchgate.net/publication/341765167_The_impact_of_Covid-
19_Movement_Control_Order_on_SMEs'_businesses_and_survival_strategies
29
2
CHAPTER NINE
- APPENDICES
30
WHAT PSSB HAS SO FAR
ONGOING PROJECTS
31
AN OVERVIEW
PREVIOUS PROJECTS
32
STUDENT'S
INVOLVEMENT AND
CONTRIBUTIONS
Electronic Drum Purchase by Customer Drum Class Enrollment by Customer
Acoustic Guitar Purchase by Customer Piano Enrollment Class by Customer
Instrument Delivery at Sekolah Seni Instrument Delivery at Sekolah Seni
33
STUDENT'S
INVOLVEMENT AND
CONTRIBUTIONS
Billboard Site Visit Billboard Site Visit
Sound and Video Recording Sound and Video Recording
Attending Customer Attending Customer
34
PSSB CSR PROGRAMS
Ukulele Class at Sekolah Baroka Beats the Hunger Program at

Pusat Gelandangan Johor Bahru
Ukulele Class at Sekolah Baroka Beats the Hunger Program at

Pusat Gelandangan Johor Bahru
Foodpacks distribution to Orang Asli families at Kg. Sungai Temon
35

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MGT 666 Industrial Training Report

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MGT666 - INDUSTRIAL TRAINING REPORT

MARCH 1, 2021 - AUGUST 13, 2021

CHAPTER TWO Updated Resume........................................................... 6

CHAPTER THREE Company Overview....................................................... 8

CHAPTER FOUR Reflections of Responsibilities............................... 13

CHAPTER FIVE SWOT Analysis Diagram............................................. 16

CHAPTER SIX SWOT Analysis Findings............................................ 18

CHAPTER SEVEN Conclusion.......................................................................... 26

CHAPTER EIGHT References.......................................................................... 28

CHAPTER NINE Appendices........................................................................ 30

First of all, I would like to express my gratitude to my internship supervisor, Madam

Thank you all!

No. 21, Jalan Jaya Putra 3/4, Taman JP Perdana,

Date/Place of Birth Profile

July 20, 1984 Experienced Senior Executive Officer with successful

Computer Skills Employment History

Communication Skills Executive Officer, Hospital Kota Tinggi

Hyatt Hotel Johor Bahru

Established in July 2018 by its leading In addition, MKMH offers a “state of

VISION, MISSION &

To gain a reasonably large percentage of market share in in a

To establish own branding with own superior service and

To keep up-to-date on advances in audio visual products and

To focus on educating the clients or customers by offering

PRODUCTS & SERVICES

On the other side, MKMH offers a “state of the art” music

DISCUSSION AND RECOMMENDATION

DISCUSSION AND RECOMMENDATION

2.LIMITED FLEXIBILITY IN BUSINESS OPERATION DUE TO MCO

3.IMPROPER PROMOTIONAL AND MARKETING ACTIVITIES

DISCUSSION AND RECOMMENDATION

DISCUSSION AND RECOMMENDATION

DISCUSSION AND RECOMMENDATION

DISCUSSION AND RECOMMENDATION

The rationale behind digitalization is clear: digitalization improves efficiency,

Stay Connected With Clients 2

DISCUSSION AND RECOMMENDATION

3 Grab The Opportunities

Proper Marketing PLan 4

DISCUSSION AND RECOMMENDATION

5 Beat The Competitors!

It's important to focus on company efforts on trying to provide solutions to customers'

Asterique. Retrieved June 20, 2021 from https://asterique.com.my/company/

Audio Production Service. Retrieved June 20, 2021 from

COVID-19: Impact on Malaysian Businesses. Retrieved June 20, 2021 from

Integrated Audio Visual. Retrieved June 20, 2021 from https://www.iav.com.my/company.asp

Macrologix Technology. Retrieved June 20, 2021 from http://www.macrologix.biz/

SME Corporation Malaysia. Retrieved June 20, 2021 from

WHAT PSSB HAS SO FAR

Electronic Drum Purchase by Customer Drum Class Enrollment by Customer

Acoustic Guitar Purchase by Customer Piano Enrollment Class by Customer

Instrument Delivery at Sekolah Seni Instrument Delivery at Sekolah Seni

Billboard Site Visit Billboard Site Visit

Sound and Video Recording Sound and Video Recording

Attending Customer Attending Customer

PSSB CSR PROGRAMS

Ukulele Class at Sekolah Baroka Beats the Hunger Program at

Ukulele Class at Sekolah Baroka Beats the Hunger Program at

Foodpacks distribution to Orang Asli families at Kg. Sungai Temon

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