MEDIA AND INFORMATION LITERACY

The Rise Of New

Media
Group 4
Media plays a very significant
role in keeping everyone
updated about various events
around the world.

The following objectives will be

discussed in this report:
The origin and usage of media in our everyday life.
The difference between new media and digital
culture discussion about the digital divide, new
media, and digital art, black digital culture.
Discussion about the evolution of new media and
what does it do for us.
Brief history of mass media and culture
technological transitions shape media industries.
The rise of new media has changed the
way people live their lives today, it has
made communication much easier.
Social media is often used by
traditional media to drive traffic to
their website, thus meaning traditional
media can still reach vast audiences
online and offline. Mass media plays a
very important role in organizing
public opinion.
ORIGIN AND USAGE
The word media is a plural form of
the Latin word ‘medium’ meaning
‘middle ground or intermediate’. Its
usage as a word to describe
newspapers, radio and other sources
of information likely derive from the
term ‘mass media which was a
technical term used in the advertising
industry from the 1920s on.
NEW MEDIA AND DIGITAL CULTURE
The personal computer was the most
influential and common of them all. The
Internet was praised as a technological
revolution at the end of the millennium.
Its origins can be dated back to the
Cold War era. Many dates the Internet
revolution, as it became known to the
general public, to 1994. By the late
1990s, the promises of the Internet and
digital technology had reached a global
scale.
The Digital Divide
The term digital divide refers loosely to
imbalances between those who have access
and those who lack it. In the 1990s, black
Americans’ participation in technology
consumption and Internet usage was the
standard for measuring the digital divide in
the United States. Critics challenge this
simplistic framework by focusing on access
rather than how issues of race are addressed
through digital practices.
The Black Digital
The Internet has become an essential tool
for scholars and students of African-
American studies. One of the most
significant influences that digital culture and
new media have had on black communities is
in the formation of digital diasporas. Several
active online communities have emerged
among blacks from all walks of life. Some
chat rooms are dedicated to African
nationals residing in different parts of the
world.
1.3 The Evolution of Media
MEDIA CAN BE CLASSIFIED BROADLY INTO
FOUR HISTORICAL AGES: THE AGES OF
NEWSPAPERS AND PLACE, MAGAZINES AND
CLASS, BROADCASTING AND MASS, AND
INTERNET AND SPACE. AS COMMUNICATION
TECHNOLOGY DEVELOPS, MEDIA TEND TO
EVOLVE FROM BEING SHARED BY MANY
RECEIVERS TO BEING USED PRIMARILY ON
INDIVIDUAL LEVELS. THIS ARTICLE EXAMINES
THE HISTORICAL DEVELOPMENT OF MASS
MEDIA IN THE US AND EXPLORES
CONTEMPORARY RESEARCH DIRECTIONS.
What Does the Media Do for Us?
Media can act as a springboard for our imaginations, a source of fantasy, and an outlet
for escapism. By bringing us stories of all kinds, media has the power to take us away
from ourselves. Media can also provide information and education. The Internet allows
everyone who can get online the ability to express their opinions. Some forms of mass
communication are better suited to entertainment, while others make more sense as a
venue for spreading information.
Media theorist Marshall McLuhan said every medium delivers information in a different
way and that content is shaped by the medium of transmission. A story told on
television will probably be flashier, less in-depth, and with less context than the same
story covered in a monthly magazine. People who get the majority of their news from
television may have a particular view of the world shaped not by what they watch but
by its medium.
Technological Transitions
Shape Media Industries

Inventors in the 1800s made significant advances in

audio and visual media. The 19th-century
development of photographic technologies would
lead to the later innovations of cinema and
television. In 1969, management consultant Peter
Drucker predicted that the next major technological
innovation would be an electronic appliance. The
reduction of many different kinds of content to
digitally stored information meant that print, film,
recording, radio and television became part of one
complex.
What is New Media?

Earning a new media degree can be an

excellent way to develop a wide array of
skills to work in media and technology
across many industries. The New Media
Institute defines new media as “a catchall
term used to define all that is related to the
internet”. Some types of new media, such as
an online newspaper, are also “old media” in
the form of a traditional printed newspaper.
Media and History
Brendan Dooley, in International Encyclopedia of the Social &
Behavioral Sciences (Second Edition), 2015. Media history
considers the historical dimension of communicating information,
knowledge, and values to a broad audience. Some interpretations
include the scriptoria, oral traditions, and wall paintings of
medieval times, and occasionally ancient and prehistory as well.
The numerous approaches to media history share an interest in
understanding the impact such structures have had on societies
around the globe, the particular forms they have taken, and the
dynamics of historical change. Each of these areas is the subject
of a significant body of theoretical and empirical work, with
many intersections and overlaps, taking examples from the
various media, their spatial contexts, and development over time.
THANK
YOU