Fashion on Daraz

Are you a fashion seller on Daraz?

Daraz keeps a close eye on sales during campaigns and

through the year and according to our trends,
FASHION CATEGORY CONSISTENTLY SELLS THE BEST!

This easy to follow guide is the perfect walkthrough on all

you need to know about the fashion category!

Gain special insights on what to sell, ideal price points, how

to maximize sales and the best content practices to follow!
Fashion on Daraz

Did you know?

Fashion sellers have a huge assortment of products on Daraz,
currently being over 7 MILLION!

► This makes fashion one of the top performing category in campaign as well as
non-campaign days!

► Fashion assortment sells well consistently throughout the year, all seasons may it be
summer or winter

► Remember, Fashion sellers never go out of style!

Frequently Searched Fashion Items

1.Watch 2. Shoes

FASHION

4. Jewelry
3. Bra
for girls

5. T-shirt for 6. Ring for

men girls

7. Wallet for
8. Handbags
men
Watch Shoes Bra Jewelry for T-shirt for Ring for Wallet for Handbags
girls men girls men
Top Selling Fashion Items
Watches, Sunglasses & Jewelry

Earrings for Rings for

Women/Girls Men/Boys

Highest Price: 240 Highest Price: 155

Lowest Price: 42 Lowest Price: 97

Items Sold: 7,603 Items Sold: 4,127

Sunglasses/Night Bracelets for

Vision/Polarized Lens Women/Girls
Glasses
Highest Price: 435
Highest Price: 469 Lowest Price: 89
Lowest Price: 74
Items Sold: 913
Items Sold: 3,001
Top Selling Fashion Items
Watches, Sunglasses & Jewelry

Jewelry Set Contact Lenses

Highest Price: 463 Highest Price: 294

Lowest Price: 150 Lowest Price: 199

Items Sold: 570 Items Sold: 513

Nose Rings Jewelry Box

Highest Price: 113 Highest Price: 479

Lowest Price: 27 Lowest Price: 283

Items Sold: 411 Items Sold: 335

Top Selling Fashion Items
Bags and Travel

Leather Wallet Laptop Bag/Case

Highest Price: 638 Highest Price: 1,686

Lowest Price: 105 Lowest Price: 949

Items Sold: 2,011 Items Sold: 746

Sleeping Eye Mask

Travel Bag/Suitcase
Highest Price: 243
Highest Price: 2,511
Lowest Price: 41
Lowest Price: 455
Items Sold: 4,015
Items Sold: 333
Top Selling Fashion Items
Bags and Travel

Crossbody/Fashion/ Leather Handbag

Shoulder Bag
Highest Price: 2,001
Highest Price: 1,306 Lowest Price: 1,880
Lowest Price: 499
Items Sold: 131
Items Sold: 276

Card Holder
Refillable Bottle
Highest Price: 93
Highest Price: 254
Lowest Price: 15
Lowest Price: 172
Items Sold: 1,013
Items Sold: 805
Top Selling Fashion Items
Fashion

Full Sleeve/Half Sleeve

Shorts for Men
T-Shirt for Men/Women
Highest Price: 558
Highest Price: 519
Lowest Price: 155
Lowest Price: 150
Items Sold: 2,666
Items Sold: 4,706

Hair Scrunchie/Clip/ Training Bra

Headband
Highest Price: 371
Highest Price: 173 Lowest Price: 168
Lowest Price: 79
Items Sold: 432
Items Sold: 4,065
Top Selling Fashion Items
Fashion

Slippers/Slides/Flipflo Trouser for Men/Women

ps for Men/Women
Highest Price: 641
Highest Price: 749 Lowest Price: 296
Lowest Price: 195
Items Sold: 2,608
Items Sold: 2,184

Printed T-Shirt for

Socks for Men/Women Men/Women/Kids

Highest Price: 223 Highest Price: 501

Lowest Price: 139 Lowest Price: 280

Items Sold: 1,237 Items Sold: 3,043

How to use Market Insights Handbook?

You now know

the top selling
Review your shop,
products, most
identify the gaps
searched Boost traffic &
& add to your
keywords & ideal sales!
assortment
price points as per
accordingly
customer
demand
 Best Content Practices for Fashion

Accurately mention the Mention important Customers get a good

product title which is the highlights/key features of idea of the quality of your
first thing customers will the product that impacts products through product
see when looking for your the customer’s decision details
product.

Upload high quality images Insert all variations & sizes

to make your product and so that customers are well
store look visually clean and aware of the variety and
consistent options
Product Photography Guidelines
► Background Colors:
white, off white, grey, ash or any light color

► Main Image:
First Image is always the front Image

► Mandatory Images:
Front pose, Style Pose, Side pose, Back pose, Close shot of the item in
different angles

► Posing Guidelines:
• Expressions should be pleasant and neutral. Models should not be frowning

• It is important not to pose in a way that makes the garment appear different
or hides any detail

• The model must be well groomed (hair, face, hands and feet)

• The job of a catalogue model is to enhance the design and display any
functionality or detail of the piece of clothing they are wearing; this includes
pockets, zippers, hoods, skirts and any other unique details
Fashion on Daraz

Shown below is an example of the perfect Product Display Page for Fashion

Basic Product Information Detailed Product Content

 WE HOPE YOU HAVE A
HAPPY SELLING JOURNEY!

For more tutorial, courses & policies

Visit Daraz University