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Customer

Product feasibility Financial

1 12/1-12/15 preparation
T echnique

2 12/15-2/15 development
Average price
3 2/15-2/28 product launch
Price setting Competitor price

Discuss by team
Cost

Presentation Product positioning


Product Plan
Price strategy Cost

Decision
Revenue

Competitor inf o Forecast


Competitor analysis
Marketing research
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Launch preparation Giveaway

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