Use the Ten User Interface Guidelines by Jakob Nielsen and Rolf Molich to design with your users'

needs
and expectations in mind. Many of the products created by some of the most prosperous businesses in
the world, like Apple, Google, and Adobe, have been influenced by these heuristics. The user interface
standards that these companies share and publish provide additional proof of how their design teams
implement these criteria into their design process. In order to further increase the usefulness, utility,
and desirability of your designs, you will learn how to adhere to the ten rules of thumb in this article.