Carroll’s theory of Mang Inasal

In recognition of the public support for and acceptance of the business, Mang Inasal Philippines

is committed to play back a substantial portion of its ROI to the community in which the

business is situated.

For more than 6 years since its foundation, the company is visible in its contributions to

charitable institutions, religious organizations, socio-civic clubs, educational institution, LGUs,

sports activities, myriad of competitions both local and national levels, professional conferences,

artistic endeavours of varied disciplines and the traditional Mang Inasal Missions.

Consider these as expressions of generosity or civic consciousness but if one has to cut

through the heart of the business organization, what is laid bare before him is the beating heart

of social responsibility. Mang Inasal will continue to nurture a grateful relationship with the
general public. It concretely contributes to the alleviation of the unemployment burden of the

Philippines and spurs economic activities through its suppliers and service providers in every

branch of the company.

MICSR is corporate consciousness borne out spontaneous response to expressed community

needs and obvious social realities. The spontaneity knows no amount or clock boundaries

9 SOCIAL RESPONSIBILITY PROGRAM OF MANG INASAL

1.) Massive Reforestation

2.) Funds For Children Care Institutions

3.) Assistance For Persons With Disabilities

4.) Awareness Raising Partnerships

5.) Sponsor Of Sports And Cultural Activities

6.) Calamities Relief Operations

7.) Economic Development Of Communities

8.) Assistance To Small And Medium Entrepreneurs Of Western Visayas

9.) Medical/Dental Mission

1.) Massive Reforestation

Since 2008, in partnership with E-cube International, the company has engaged in massive

reforestation projects initially in the island of Guimaras and after 2010 in strategic sites in Panay.

2.) Funds For Children Care Institutions

As financial resources would allow the company contributed amounts for ABS-CBN BANTAY

BATA Foundation, SOS Children Village in Zarraga, Iloilo as well as numerous orphanages and

homes for the elderly.

3.) Assistance For Persons With Disabilities

Pursuant to its commitment, the company entered into a memorandum of agreement

with ALDEARS, the local association of persons with disabilities for employment of qualified

members. The company also serve as a major sponsor in their annual affairs

4.) Awareness Raising Partnerships

The company has consistently partnered with government agencies and non-government

organizations in various advocacies such as prevention of foot and mouth disease, dengue
eradication drive, nutrition month activities, fire prevention seminars, disaster awareness

programs.

5.) Sponsor Of Sports And Cultural Activities

In its bid to promote tourism and wholesome recreational/sports activities, the company is

annually sponsoring Dinagyang tribes and projects of Iloilo Dinagyang Foundation. Myriad of

sports activities and cultural programs nationwide had been recipient of Mang Inasal

sponsorship. In 2008, the company maintained a basketball team, Mang Inasal Warriors, as its

contribution to the basket league of the country.

6.) Calamities Relief Operations

Mang Inasal made substantial contributions to victims of calamities nationwide: typhoon, flood

and fire.

7.) Economic Development Of Communities

Barangays of Maasin, Iloilo must have felt the demands of bamboo growers in the area for

increased output of bamboo skewers as Mang Inasal expands nationwide. More and more

citizens in the barangays are provided with gainful employment as a result of the expansion.

This is not true only among bamboo growers but banana growers in other towns of the province

have witnessed the resurrection of the banana leaves business ( Consider before as a sunset

enterprise) since this material is an important component in Mang Inasal food presentation.

8.) Assistance To Small And Medium Entrepreneurs Of Western Visayas

Since marketing of their products is in major stumbling block for many small entrepreneurs, the

company established a pasalubong shop that showcases the major suppliers of pasalubong in

Iloilo and Guimaras charging them with meagre amount from their gross sales and the rest of

the expenses are borne by the company.

9.) Medical/Dental Mission

In various occasions, the company in partnership with the local chapters of Philippine Dental

Association conduct medical/dental missions for indigent families of the city

The triple bottom line of Mang inasal

Mang Inasal offers Inasal and other Filipino food coupled with unlimited rice Priced 23%
lower than competition. The presence of every Mang Inasal in a certain area provides
not only employment but also opportunities to community members including suppliers
of Calamansi, Charcoal, Banana leaves, Vegetables, Bamboo sticks, and other
ingredients.

Low Price Strategy Mang Inasal position themselves as affordable options for
consumers by selling low-priced goods.
When it comes to handling Customers, Anyone who wants to enter the store must wear
a face mask. The customer’s temperature will be checked and only those with
temperature of 37.5-degree Centigrade and below will be allowed to enter. A footbath
disinfection mat is also placed at the entrance. Only a limited number of customers are
allowed inside the store at any given time. Sanitizers are provided for customers at the
door entrance, counter table, and wash area for their use.

In keeping with the Department of Trade and Industry guidelines, Mang Inasal is
requesting customers to fill out a Customer Health Form before being allowed to enter
the store.
As parts of the country steadily ease restrictions on community quarantines, the
restaurant industry is also preparing to resume dine-in services which have been placed
on hold because of the extended lockdown.
Mang Inasal, it has 4 strong competitive barriers, first is the cost advantage brought
about by its scale and volume having over 450 stores nationwide, then its flagship
chicken Inasal unique proprietary recipe, it's current strong brand recall, and it's string of
store network locations nationwide.
They use biodegradable Materials and Reusable plate for the safety of the environment.

The stakeholder OF Mang Inasal

Mang Inasal is recognized as the leading chicken inasal in the branded eat-out category
in the Philippines. Being one of the business Units (BUs) of Jollibee Foods Corporation
(JFC) -- the largest fast-food chain in the Philippines -- Mang Inasal has been able to
leverage on the existing Franchise Business System of JFC that ensures high quality
food and exemplary customer service. Building on the resources and success factors of
JFC's BUs, Mang Inasal has been successful in penetrating across strategic locations in
the Philippine market
Mang Inasal now boasts of over 500 Stores in the Philippines. The Department of Trade
and Industry and the Philippine Franchise Association recognized Mang Inasal as a Hall
of Fame Awardee as Outstanding Filipino Franchising in the Food and Large-Scale
Category.

Jollibee Foods Corp. (JFC), the Filipino-owned food giant, now owns 100
percent of Mang Inasal Philippines Inc. after acquiring the remaining 30
percent stake held by the Sia family for P2 billion.
The move is in line with the shareholder’s agreement entered into between
JFC and the Sia family.
With the 100 percent acquisition, JFC representatives will now completely comprise the
board of directors of Mang Inasal.
The primary reason for Mang Inasal's success is its wide array of Filipino comfort
food, especially Chicken Inasal - with its distinct taste that Pinoys have grown and
continue to love. By 2009, only six years after the first branch opened, Mang Inasal had
a store network of one hundred stores.