PRINCIPLES OF MARKETING

Answer Sheet: Quarter 1_ Week 8

Name: ______________________________________ Grade & Section:_____________________

Activity 2: A STARBUCKS ON EVERY CORNER
Direction: Read and analyze the mini-case of Starbucks Company. Answer the follow-up
questions below. Write your answer in the space provided.
1. What were the problems faced by Starbucks?
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2. What are the recommendations given by Harvard to cope with the current problems faced
by the company?
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3. If you are one of the marketing managers in Starbucks what other recommendations can
you suggest as probable solutions to the situation they are facing? Enumerate concrete
strategic and tactical solutions to be applied (refer to concept notes of week 6 & 7).
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Activity 3: Think…Plan…Create…
Direction: As a continuation of Activity 4 in Week 7 (SWOT Analysis), you are to finalize your
desired product/service. Fill-in the following required information.
Step 1: Product/Service Name: _______________________________________________
Step 2: Develop a Marketing Research Proposal – The research proposal will include the
research objectives and an outline of the research design.
Research Objectives:

Research Design: Qualitative Research Design

Step 3: Research Questions: (limit to 5-10 questions only)
1.
2.
3.
4.
5.
Step 4: Conduct a focused group discussion (FGD)/ Interview among your family
members, relatives, and friends regarding your marketing research proposal.
Step 5: Marketing Proposal (based on the results obtained from your conducted
FGD/Interview.)
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Activity 4: Am I Ready with The Easy Essay?
1. Is it necessary to conduct marketing research before starting a business or launching any
product/service? Yes or No? Explain your answers briefly.
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