Segmentations Targeting Positioning

- >18
- 18-40 - 18-40 - Exploiting various
Age
- 40-60 - 40-60 services to help meet
- >60 the diverse needs of
- love being close to customers
nature  Camping during the
- love adventurous day, overnight;
- love being close
experiences  Team building
to nature
Hobbies - sightseeing  Catering, event
- connect to
- study historic booking
communities
knowledge  Organize outdoor
- connect to events
communities  Outdoor BBQ party
- High income  The outdoor sports
- Middle income
Income - Middle income  Play sand pit
- Low income  Fishing
- Introverted  Mini football field
Characteristics - Extroverted
- Extroverted -Helping guests be close
- Healing to nature with a
- Healing
- Healthy combination of forests,
Lifestyle - Healthy
- Eco-friendly mountains, lakes, green
- Eco-friendly
- Conservative space, fresh air.
- Entertainment - Offering affordable
- Health exercise - Relax prices for camping
Purposes
- Relax - Discovery products and services
- Discovery
BAN ROM ECOTOURISM DESTINATIONS